competitor-analysis
Analyze competitor website structures, messaging patterns, and unique features. Use when researching competition, identifying gaps, or informing content strategy.
Best use case
competitor-analysis is best used when you need a repeatable AI agent workflow instead of a one-off prompt. It is especially useful for teams working in multi. Analyze competitor website structures, messaging patterns, and unique features. Use when researching competition, identifying gaps, or informing content strategy.
Analyze competitor website structures, messaging patterns, and unique features. Use when researching competition, identifying gaps, or informing content strategy.
Users should expect a more consistent workflow output, faster repeated execution, and less time spent rewriting prompts from scratch.
Practical example
Example input
Use the "competitor-analysis" skill to help with this workflow task. Context: Analyze competitor website structures, messaging patterns, and unique features. Use when researching competition, identifying gaps, or informing content strategy.
Example output
A structured workflow result with clearer steps, more consistent formatting, and an output that is easier to reuse in the next run.
When to use this skill
- Use this skill when you want a reusable workflow rather than writing the same prompt again and again.
When not to use this skill
- Do not use this when you only need a one-off answer and do not need a reusable workflow.
- Do not use it if you cannot install or maintain the related files, repository context, or supporting tools.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/competitor-analysis/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How competitor-analysis Compares
| Feature / Agent | competitor-analysis | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
Analyze competitor website structures, messaging patterns, and unique features. Use when researching competition, identifying gaps, or informing content strategy.
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
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SKILL.md Source
# Competitor Analysis Skill
## Purpose
Analyze top competitors page-by-page to understand their structure, messaging, and features for gap analysis.
## Analysis Framework
### Pages to Analyze
1. **Homepage** - First impression, main value prop
2. **About** - Story, team, credentials
3. **Services/Products** - Offering structure
4. **Pricing** - Pricing model and presentation
5. **Contact** - Conversion points
6. **Blog/Resources** - Content strategy
### Per-Page Breakdown
For each page, extract:
#### 1. Section Structure
Order of sections from top to bottom:
- Hero
- Problem statement
- Value propositions
- Social proof
- Process/How it works
- Pricing teaser
- FAQ
- CTA
#### 2. Headlines & Subheadlines
Capture the exact wording used:
- Main headlines
- Section headlines
- Supporting copy
#### 3. Trust Signals
What builds credibility:
- Review counts
- Star ratings
- Certifications
- Logos (clients, partners)
- Awards
- Guarantees
#### 4. CTAs
Call-to-action patterns:
- Button text
- Placement
- Urgency language
- Form fields
#### 5. Unique Features
What they have that others don't:
- Interactive tools
- Calculators
- Chat widgets
- Video content
- Custom features
## Competitor Ranking
### National Leader
- Highest authority sites
- Largest market share
- Reference for industry best practices
### Regional Top
- Strong in specific markets
- May have niche advantages
### Local Competitor
- Direct competition in service area
- Similar size and offering
### Emerging
- New entrants with interesting approaches
- Potential disruptors
## Gap Analysis Output
After analyzing competitors, identify:
1. **Missing Features** - What do they have that we don't?
2. **Missing Trust Signals** - What credibility markers are we lacking?
3. **Messaging Gaps** - What are they saying that we're not?
4. **Recommendations** - Prioritized action items
## When to Use
- Before website redesign
- When entering new market
- For quarterly competitive review
- Before pricing changes
- When creating new pages
## Integration Points
- `src/lib/agents/competitor-analyzer.ts` - Main agent
- `competitor_analysis` table - Storage
- ConversionCopywritingEngine - Consumer
## Output Format
```json
{
"competitor": "Competitor Name",
"url": "https://competitor.com",
"rank": "national_leader",
"page_structures": {
"homepage": {
"sections": [...],
"headlines": [...],
"ctas": [...]
}
},
"unique_features": [...],
"trust_signals": [...],
"messaging_patterns": {...}
}
```
## Quality Rules
1. **Analyze, don't copy** - Learn patterns, don't plagiarize
2. **Focus on structure** - Why it works, not just what it is
3. **Date your analysis** - Websites change frequently
4. **Note what's missing** - Gaps are opportunities
5. **Prioritize insights** - Not everything matters equallyRelated Skills
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