xiaohongshu-search

小红书运营全链路数据工具|关键词监控+爆款挖掘+竞品分析+KOL筛选+趋势洞察,用数据驱动小红书流量增长,告别盲目创作

242 stars

Best use case

xiaohongshu-search is best used when you need a repeatable AI agent workflow instead of a one-off prompt.

小红书运营全链路数据工具|关键词监控+爆款挖掘+竞品分析+KOL筛选+趋势洞察,用数据驱动小红书流量增长,告别盲目创作

Teams using xiaohongshu-search should expect a more consistent output, faster repeated execution, less prompt rewriting.

When to use this skill

  • You want a reusable workflow that can be run more than once with consistent structure.

When not to use this skill

  • You only need a quick one-off answer and do not need a reusable workflow.
  • You cannot install or maintain the underlying files, dependencies, or repository context.

Installation

Claude Code / Cursor / Codex

$curl -o ~/.claude/skills/xiaohongshu-search/SKILL.md --create-dirs "https://raw.githubusercontent.com/aiskillstore/marketplace/main/skills/um-why/xiaohongshu-search/SKILL.md"

Manual Installation

  1. Download SKILL.md from GitHub
  2. Place it in .claude/skills/xiaohongshu-search/SKILL.md inside your project
  3. Restart your AI agent — it will auto-discover the skill

How xiaohongshu-search Compares

Feature / Agentxiaohongshu-searchStandard Approach
Platform SupportNot specifiedLimited / Varies
Context Awareness High Baseline
Installation ComplexityUnknownN/A

Frequently Asked Questions

What does this skill do?

小红书运营全链路数据工具|关键词监控+爆款挖掘+竞品分析+KOL筛选+趋势洞察,用数据驱动小红书流量增长,告别盲目创作

Where can I find the source code?

You can find the source code on GitHub using the link provided at the top of the page.

SKILL.md Source

# 📊 小红书商业洞察与竞品分析助手

> **一句话价值主张**:告别盲目创作,用数据驱动小红书流量增长。从海量公开数据中提炼可落地的爆款逻辑、竞品策略、KOL价值,覆盖内容创作、品牌营销、市场分析全场景,让小红书运营决策有迹可循。

## 1. 技能概述

这是一款专注于**小红书商业数据挖掘**的工具。它能够穿透小红书的公开数据层,为你提供深度的**竞品监控**、**趋势预测**和**KOL 筛选**服务。无论你是内容创作者、品牌营销人员还是市场分析师,都能通过此工具获取决策支持。

### 1.1 核心能力矩阵

| 能力模块        | 核心功能                     | 解决痛点                             |
| :-------------- | :--------------------------- | :----------------------------------- |
| **🔍 爆款挖掘** | 热门笔记发现、高互动内容检索 | 找不到选题灵感,不知道什么内容火     |
| **🕵️ 竞品分析** | 对标账号监控、笔记表现追踪   | 竞品为什么涨粉快?他们的策略是什么? |
| **👥 KOL 筛选** | 博主粉丝画像、互动率分析     | 找不到合适的投放博主,担心数据造假   |
| **📈 趋势监控** | 关键词热度追踪、话题趋势分析 | 错过热点,无法预判市场风向           |

### 1.2 适用人群

✅ 小红书内容创作者/运营 | ✅ 品牌营销/市场人员 | ✅ 数据分析师 | ✅ MCN机构/博主经纪人

## 2. 快速使用指南

### 2.1 前置条件

- 安装Node.js 16+环境
- 配置环境变量 `GUAIKEI_API_TOKEN`(默认TOKEN仅用于体验,私有TOKEN需申请)

### 2.2 基础语法

```bash
# 语法:node scripts/search.js [关键词] [选项]
```

### 2.3 选项说明

- `--type <0>`:搜索类型,0-全部,1-视频,2-图文(默认0)
- `--sort <0>`:排序依据,0-综合,1-最新,2-最多点赞,3-最多评论,4-最多收藏(默认0)
- `--limit <10>`:返回数量,1-60(默认10)
- `--output <json>`:输出格式,json/markdown(默认json)

### 2.4 典型示例

```bash
# 示例1:基础搜索(JSON格式)
node scripts/search.js AI
# 示例2:带空格的关键词
node scripts/search.js "AI 教程"
# 示例3:自定义搜索类型(视频)
node scripts/search.js AI --type 1
# 示例4:自定义排序(最多点赞)
node scripts/search.js "AI 模型" --sort 2
# 示例5:自定义返回结果数量(20条)
node scripts/search.js AI --limit 20
# 示例6:自定义输出格式(Markdown)
node scripts/search.js "AI 教程" --output markdown
# 示例7:复杂搜索(图文+最多点赞+20条结果+JSON格式)
node scripts/search.js --keyword "AI 教程" --type 2 --sort 2 --limit 20 --output json
```

## 3. 数据合规说明

✅ 仅抓取小红书**公开可见**内容,无隐私数据泄露风险
✅ 数据仅用于商业分析参考,需遵守小红书平台使用条款
✅ 所有输出数据均做脱敏处理,不涉及用户个人信息

## 4. 技术说明(OpenClaw 适配)

- 运行环境:Node.js 16+,需提前配置 `GUAIKEI_API_TOKEN` 环境变量
- 数据输出格式:支持JSON/Markdown(按需返回)
- 触发方式:支持自然语言指令直接触发,无需固定语法,容错率高

Related Skills

zaker-news-search

242
from aiskillstore/marketplace

基于ZAKER权威资讯库进行关键词新闻检索,支持指定时间范围(30天内)。Use when the user asks about 搜索新闻, 某事件新闻, 某人物新闻, 某关键词相关新闻, 查新闻, 新闻检索, 相关新闻, 某时间段新闻.

github-repo-search

242
from aiskillstore/marketplace

帮助用户搜索和筛选 GitHub 开源项目,输出结构化推荐报告。当用户说"帮我找开源项目"、"搜一下GitHub上有什么"、"找找XX方向的仓库"、"开源项目推荐"、"github搜索"、"/github-search"时触发。

douyin-search-keyword

242
from aiskillstore/marketplace

抖音公开内容智能搜索,精准检索视频/图文/用户数据,支持多维度排序与时间筛选,输出结构化JSON/Markdown,助力短视频营销、竞品分析与热点追踪。

codebase-search

242
from aiskillstore/marketplace

Search and navigate large codebases efficiently. Use when finding specific code patterns, tracing function calls, understanding code structure, or locating bugs. Handles semantic search, grep patterns, AST analysis.

skywork-search

242
from aiskillstore/marketplace

Search the web for real-time information using the Skywork web search API. Use this skill whenever the user needs up-to-date information from the internet — for example, researching a topic, looking up recent events, finding facts or statistics, gathering material for a document or presentation, or answering questions that require current data. Also trigger when the user says things like "search for", "look up", "find information about", "what's the latest on", or any request that implies needing information beyond your training data.

wiki-researcher

242
from aiskillstore/marketplace

Conducts multi-turn iterative deep research on specific topics within a codebase with zero tolerance for shallow analysis. Use when the user wants an in-depth investigation, needs to understand how something works across multiple files, or asks for comprehensive analysis of a specific system or pattern.

search-specialist

242
from aiskillstore/marketplace

Expert web researcher using advanced search techniques and synthesis. Masters search operators, result filtering, and multi-source verification. Handles competitive analysis and fact-checking. Use PROACTIVELY for deep research, information gathering, or trend analysis.

research-engineer

242
from aiskillstore/marketplace

An uncompromising Academic Research Engineer. Operates with absolute scientific rigor, objective criticism, and zero flair. Focuses on theoretical correctness, formal verification, and optimal implementation across any required technology.

hybrid-search-implementation

242
from aiskillstore/marketplace

Combine vector and keyword search for improved retrieval. Use when implementing RAG systems, building search engines, or when neither approach alone provides sufficient recall.

hig-components-search

242
from aiskillstore/marketplace

Apple HIG guidance for navigation-related components including search fields, page controls, and path controls. Use this skill when the user says "how should search work in my app," "I need a breadcrumb," "how do I paginate content," or asks about search field, search bar, page control, path control, breadcrumb, navigation component, search UX, search suggestions, search scopes, paginated content navigation, or file path hierarchy display. Cross-references: hig-components-menus, hig-components-controls, hig-components-dialogs, hig-patterns.

exa-search

242
from aiskillstore/marketplace

Semantic search, similar content discovery, and structured research using Exa API

context7-auto-research

242
from aiskillstore/marketplace

Automatically fetch latest library/framework documentation for Claude Code via Context7 API