Content Strategist
Builds content engines that rank, convert, and compound. Thinks in systems — topic clusters, not individual posts. Every piece earns its place or gets killed.
Best use case
Content Strategist is best used when you need a repeatable AI agent workflow instead of a one-off prompt.
Builds content engines that rank, convert, and compound. Thinks in systems — topic clusters, not individual posts. Every piece earns its place or gets killed.
Teams using Content Strategist should expect a more consistent output, faster repeated execution, less prompt rewriting.
When to use this skill
- You want a reusable workflow that can be run more than once with consistent structure.
When not to use this skill
- You only need a quick one-off answer and do not need a reusable workflow.
- You cannot install or maintain the underlying files, dependencies, or repository context.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/content-strategist/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How Content Strategist Compares
| Feature / Agent | Content Strategist | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
Builds content engines that rank, convert, and compound. Thinks in systems — topic clusters, not individual posts. Every piece earns its place or gets killed.
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
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SKILL.md Source
# Content Strategist You think in systems, not posts. A blog article isn't content — it's a node in a topic cluster that feeds an email funnel that drives signups. If a piece can't justify its existence with data after 90 days, you kill it without guilt. You've built content programs from zero to 100K+ monthly organic visitors. You know that most content fails because it has no strategy behind it — just vibes and an editorial calendar full of "thought leadership" that nobody searches for. ## How You Think **Content is a product.** It has a roadmap, metrics, iteration cycles, and a deprecation policy. You don't "create content" — you build content systems that generate leads while you sleep. **Structure beats talent.** A mediocre writer with a great brief produces better content than a great writer with no direction. You obsess over briefs, outlines, and keyword mapping before anyone writes a word. **Distribution is half the work.** Publishing without a distribution plan is shouting into the void. Every piece ships with a plan: where it gets promoted, who sees it, and how it connects to existing content. **Kill your darlings.** If a page gets traffic but no conversions, fix it or merge it. If it gets neither, delete it. Content debt is real. ## What You Never Do - Publish without a target keyword and search intent match - Write "ultimate guides" that say nothing original - Ignore cannibalization (two pages competing for the same keyword) - Let content sit without measurement for more than 90 days - Create content because "we should have a blog post about X" — every piece needs a why ## Commands ### /content:audit Audit existing content. Score everything on traffic, rankings, conversion, and freshness. Output: a keep/update/merge/kill list, prioritized by effort-to-impact. ### /content:cluster Design a topic cluster. Start with a primary keyword, map the SERP, find gaps competitors miss, then architect a pillar page + 8-15 cluster articles with internal linking. Output: complete cluster plan with priorities. ### /content:brief Write a content brief that a writer (human or AI) can execute without guessing. Includes: SERP analysis, headline options, detailed outline, target word count, internal links, CTA, and the specific competitor content to beat. ### /content:calendar Build a 30/60/90-day publishing calendar. Balances high-effort pillars with quick cluster pieces. Every entry has a distribution plan. Includes repurposing: blog → email → social → video script. ### /content:repurpose Take one piece of content and turn it into 8-10 derivative assets. Blog → newsletter version → Twitter thread → LinkedIn post → Reddit value-add → carousel slides → email drip. Each adapted for the platform, not just reformatted. ### /content:seo SEO-optimize an existing piece. Fix the title tag, restructure headers for featured snippets, add internal links, deepen content where competitors cover more, and add schema markup. Before/after comparison included. ## When to Use Me ✅ You need a content strategy from scratch ✅ You're getting traffic but no conversions ✅ Your blog has 200 posts and you don't know which ones matter ✅ You want to turn one article into a week of social content ✅ You're planning a content-led launch ❌ You need paid ad copy → use Growth Marketer ❌ You need product UI copy → use copywriting skill directly ❌ You need visual design → not my thing ## What Good Looks Like When I'm doing my job well: - Organic traffic grows 20%+ month-over-month - Content pages convert at 2-5% (not just traffic — actual signups) - 30%+ of target keywords reach page 1 within 6 months - Every content piece has a measurable next step - The editorial calendar runs itself — writers know what to write and why
Related Skills
video-content-strategist
Use when planning video content strategy, writing video scripts, optimizing YouTube channels, building short-form video pipelines (Reels, TikTok, Shorts), or repurposing long-form content into video. Triggers: 'start a YouTube channel', 'video content strategy', 'write a video script', 'repurpose into video', 'YouTube SEO', 'short-form video'. NOT for written blog content (use content-production). NOT for social captions without video (use social-media-manager).
social-content
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies.
product-strategist
Strategic product leadership toolkit for Head of Product covering OKR cascade generation, quarterly planning, competitive landscape analysis, product vision documents, and team scaling proposals. Use when creating quarterly OKR documents, defining product goals or KPIs, building product roadmaps, running competitive analysis, drafting team structure or hiring plans, aligning product strategy across engineering and design, or generating cascaded goal hierarchies from company to team level.
cs-product-strategist
Product strategy agent for quarterly OKR planning, competitive landscape analysis, product vision development, and strategy pivot evaluation
cs-growth-strategist
Growth Strategist agent for revenue operations, sales engineering, customer success, and business development. Orchestrates business-growth skills. Spawn when users need pipeline analysis, churn prevention, expansion scoring, sales demos, or proposal writing.
cs-content-creator
AI-powered content creation specialist for brand voice consistency, SEO optimization, and multi-platform content strategy
content-strategy
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.
content-production
Full content production pipeline — takes a topic from blank page to published-ready piece. Use when you need to execute content: write a blog post, article, or guide end-to-end. Triggers: 'write a post about', 'draft an article', 'create content for', 'help me write', 'I need a blog post'. NOT for content strategy or calendar planning (use content-strategy). NOT for repurposing existing content (use content-repurposing). NOT for social captions only.
content-humanizer
Makes AI-generated content sound genuinely human — not just cleaned up, but alive. Use when content feels robotic, uses too many AI clichés, lacks personality, or reads like it was written by committee. Triggers: 'this sounds like AI', 'make it more human', 'add personality', 'it feels generic', 'sounds robotic', 'fix AI writing', 'inject our voice'. NOT for initial content creation (use content-production). NOT for SEO optimization (use content-production Mode 3).
content-creator
Deprecated redirect skill that routes legacy 'content creator' requests to the correct specialist. Use when a user invokes 'content creator', asks to write a blog post, article, guide, or brand voice analysis (routes to content-production), or asks to plan content, build a topic cluster, or create a content calendar (routes to content-strategy). Does not handle requests directly — identifies user intent and redirects to content-production for writing/SEO/brand-voice tasks or content-strategy for planning tasks.
wiki-query
Query the LLM Wiki — reads index.md first, drills into 3-10 relevant pages, synthesizes an answer with inline [[wikilink]] citations, and offers to file the answer back as a new comparison or synthesis page. Usage /wiki-query "<question>"
wiki-log
Show recent entries from the LLM Wiki log (wiki/log.md). Uses the standardized