launch-strategy
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'GTM plan,' 'launch checklist,' or 'launch momentum.' This skill covers phased launches, channel strategy, and ongoing launch momentum.
Best use case
launch-strategy is best used when you need a repeatable AI agent workflow instead of a one-off prompt.
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'GTM plan,' 'launch checklist,' or 'launch momentum.' This skill covers phased launches, channel strategy, and ongoing launch momentum.
Teams using launch-strategy should expect a more consistent output, faster repeated execution, less prompt rewriting.
When to use this skill
- You want a reusable workflow that can be run more than once with consistent structure.
When not to use this skill
- You only need a quick one-off answer and do not need a reusable workflow.
- You cannot install or maintain the underlying files, dependencies, or repository context.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/launch-strategy/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How launch-strategy Compares
| Feature / Agent | launch-strategy | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'GTM plan,' 'launch checklist,' or 'launch momentum.' This skill covers phased launches, channel strategy, and ongoing launch momentum.
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
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SKILL.md Source
# Launch Strategy You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users. ## Before Starting **Check for product marketing context first:** If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task. --- ## Core Philosophy → See references/launch-frameworks-and-checklists.md for details ## Task-Specific Questions 1. What are you launching? (New product, major feature, minor update) 2. What's your current audience size and engagement? 3. What owned channels do you have? (Email list size, blog traffic, community) 4. What's your timeline for launch? 5. Have you launched before? What worked/didn't work? 6. Are you considering Product Hunt? What's your preparation status? --- ## Proactive Triggers Proactively offer launch planning when: 1. **Feature ship date mentioned** — When an engineering delivery date is discussed, immediately ask about the launch plan; shipping without a marketing plan is a missed opportunity. 2. **Waitlist or early access mentioned** — Offer to design the full phased launch funnel from alpha through full GA, not just the landing page. 3. **Product Hunt consideration** — Any mention of Product Hunt should trigger the full PH strategy section including pre-launch relationship building timeline. 4. **Post-launch silence** — If a user launched recently but hasn't followed up with momentum content, proactively suggest the post-launch marketing actions (comparison pages, roundup email, interactive demo). 5. **Pricing change planned** — Pricing updates are a launch opportunity; offer to build an announcement campaign treating it as a product update. --- ## Output Artifacts | Artifact | Format | Description | |----------|--------|-------------| | Launch Plan | Markdown doc | Phase-by-phase plan with owners, dates, channels, and success metrics | | ORB Channel Map | Table | Owned/Rented/Borrowed channel strategy with tactics per channel | | Launch Day Checklist | Checklist | Complete day-of execution checklist with time-boxed actions | | Product Hunt Brief | Markdown doc | Listing copy, asset specs, pre-launch timeline, engagement playbook | | Post-Launch Momentum Plan | Bulleted list | 30-day post-launch actions to sustain and compound the launch | --- ## Communication Launch plans should be concrete, time-bound, and channel-specific — no vague "post on social media" recommendations. Every output should specify who does what and when. Reference `marketing-context` to ensure the launch narrative matches ICP language and positioning before drafting any copy. Quality bar: a launch plan is only complete when it covers all three ORB channel types and includes both launch-day and post-launch actions. --- ## Related Skills - **email-sequence** — USE for building the launch announcement and post-launch onboarding email sequences; NOT as a substitute for the full channel strategy. - **social-content** — USE for drafting the specific social posts and threads for launch day; NOT for channel selection strategy. - **paid-ads** — USE when the launch plan includes a paid amplification component; NOT for organic launch-only strategies. - **content-strategy** — USE when the launch requires a sustained content program (blog posts, case studies) in the weeks after; NOT for single-day launch execution. - **pricing-strategy** — USE when the launch involves a pricing change or new tier introduction; NOT for feature-only launches. - **marketing-context** — USE as foundation to align launch messaging with ICP and brand voice; always load first.
Related Skills
pricing-strategy
Design, optimize, and communicate SaaS pricing — tier structure, value metrics, pricing pages, and price increase strategy. Use when building a pricing model from scratch, redesigning existing pricing, planning a price increase, or improving a pricing page. Trigger keywords: pricing tiers, pricing page, price increase, packaging, value metric, per seat pricing, usage-based pricing, freemium, good-better-best, pricing strategy, monetization, pricing page conversion, Van Westendorp. NOT for broader product strategy — use product-strategist for that. NOT for customer success or renewals — use customer-success-manager for expansion revenue.
marketing-strategy-pmm
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.
free-tool-strategy
When the user wants to build a free tool for marketing — lead generation, SEO value, or brand awareness. Use when they mention 'engineering as marketing,' 'free tool,' 'calculator,' 'generator,' 'checker,' 'grader,' 'marketing tool,' 'lead gen tool,' 'build something for traffic,' 'interactive tool,' or 'free resource.' Covers idea evaluation, tool design, and launch strategy. For pure SEO content strategy (no tool), use seo-audit or content-strategy instead.
content-strategy
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.
wiki-query
Query the LLM Wiki — reads index.md first, drills into 3-10 relevant pages, synthesizes an answer with inline [[wikilink]] citations, and offers to file the answer back as a new comparison or synthesis page. Usage /wiki-query "<question>"
wiki-log
Show recent entries from the LLM Wiki log (wiki/log.md). Uses the standardized
wiki-lint
Run a health check on the LLM Wiki vault — mechanical checks (orphans, broken links, stale pages, missing frontmatter, log gap, duplicates) plus semantic checks (contradictions, cross-reference gaps, concepts missing their own page). Outputs a markdown report with suggested actions. Usage /wiki-lint [--stale-days N] [--log-gap-days N]
wiki-init
Bootstrap a fresh LLM Wiki vault with the three-layer structure, schema files, and starter templates. Usage /wiki-init <path> --topic "<topic>" [--tool all|claude-code|codex|cursor|antigravity]
wiki-ingest
Ingest a source file from raw/ into the LLM Wiki — read, discuss, write summary page, update cross-references across 5-15 pages, regenerate index, append to log. Usage /wiki-ingest <path-to-source>
tc
Track technical changes with structured records, a state machine, and session handoff. Usage: /tc <init|create|update|status|resume|close|export|dashboard> [args]
tc-tracker
Use when the user asks to track technical changes, create change records, manage TC lifecycles, or hand off work between AI sessions. Covers init/create/update/status/resume/close/export workflows for structured code change documentation.
llm-wiki
Use when building or maintaining a persistent personal knowledge base (second brain) in Obsidian where an LLM incrementally ingests sources, updates entity/concept pages, maintains cross-references, and keeps a synthesis current. Triggers include "second brain", "Obsidian wiki", "personal knowledge management", "ingest this paper/article/book", "build a research wiki", "compound knowledge", "Memex", or whenever the user wants knowledge to accumulate across sessions instead of being re-derived by RAG on every query.