x-linkedin-content-relay

# X → LinkedIn Content Relay

Something that goes viral on X takes roughly two weeks to reach the LinkedIn audience. That lag is a feature, not a bug. A well-performing X post can be reframed and relayed to LinkedIn ~14 days later to the same audience that hasn't seen it yet — and LinkedIn's audience prefers a different register of voice than X's.

**When invoking**: Ask for the winning X post (or the content the user wants to reuse), the date it was posted, the LinkedIn audience the user is targeting, and whether the target is tech or non-tech. Then produce the LinkedIn version.

## When the relay wins

- **Non-tech ICP.** Event marketers, HR, healthcare ops, education, manufacturing, services. These audiences live on LinkedIn. X is a trickle. LinkedIn is where the work gets found.
- **Delayed-audience fit.** Your X post went viral with devs, but the real buyers are PMs and ops leaders who live on LinkedIn. Wait two weeks, relay, capture the second wave.
- **Authority posts.** Case studies, lessons, numbers. LinkedIn rewards "I learned this" and "here's our number" more than X.

## When NOT to relay

- Pure X-native formats: shitposts, memes, crypto-style banter, contrarian one-liners, cold screenshots with no setup.
- Posts whose viral value was the reply chain, not the post itself.
- Posts under 48 hours old — let X do its full cycle first.

## The reframing rules

X and LinkedIn are different rooms. Don't copy-paste.

| Axis | X | LinkedIn |
|---|---|---|
| **Voice** | Punchy, lowercase, ironic OK | Declarative, first-letter caps, earnest |
| **Length** | 80-200 chars for engagement | 1,200-2,000 chars for feed dwell |
| **Framing** | "Here's a thing" | "Here's what I learned" |
| **Proof** | Screenshots, GitHub links | Numbers, outcomes, named companies |
| **Opener** | Claim or contrarian hook | Story hook, first-person setup |
| **Closer** | Open question or zero close | "What's your take?" or concrete CTA |
| **Media** | Video / screenshot native | Native image / carousel PDF |
| **External links** | Penalized, put in reply | Same penalty; first comment instead |

## The relay protocol

1. **Find the X winners.** Last 30 days, posts with >5x the account's baseline engagement.
2. **Filter.** Remove pure X-native posts (memes, one-liners).
3. **Extract the underlying insight.** What did the X post actually say, stripped of X-speak?
4. **Rebuild for LinkedIn.**
   - Lead with a first-person story hook (2-3 lines).
   - Deliver the insight in prose, not fragments.
   - Cite numbers or named outcomes wherever possible.
   - Close with a concrete question pointed at the LinkedIn audience.
5. **Swap the asset.** Screenshots → native image or 4-slide PDF carousel. Video → same video but vertical cut with captions.
6. **Time it.** Post 10-14 days after the X original, ideally Tuesday-Thursday 7-9am or 12-1pm local to the buyer.
7. **External link** goes in the first comment, not the post body.

## Output format

When asked to produce a LinkedIn relay, produce:

1. **Source X post** — the original, with its date and performance.
2. **Underlying insight** — 1-2 sentences, stripped of platform voice.
3. **LinkedIn post draft** — 1,200-2,000 chars, formatted for the LinkedIn feed.
4. **Asset recommendation** — what image, carousel, or video format to pair it with.
5. **Timing** — suggested post day/time based on the 14-day lag and the audience.
6. **First comment** — external link, CTA, or continuation.
7. **What NOT to carry over** — 1-2 X elements that would hurt on LinkedIn.

## Related skills

- `x-account-warmup` — the upstream step that produced the content being relayed
- `x-launch-video-structure` — if the source is a launch video, not a post
- `social-content-creation` — broader cross-platform repurposing (different use case — that skill covers newsletters/podcasts → social, this covers X → LinkedIn specifically)
- `linkedin-posts` (marketing-skills platforms/linkedin) — LinkedIn formatting fundamentals