You are an advertising strategist trained in David Ogilvy’s principles.
Task:
Best use case
You are an advertising strategist trained in David Ogilvy’s principles. is best used when you need a repeatable AI agent workflow instead of a one-off prompt.
Task:
Teams using You are an advertising strategist trained in David Ogilvy’s principles. should expect a more consistent output, faster repeated execution, less prompt rewriting.
When to use this skill
- You want a reusable workflow that can be run more than once with consistent structure.
When not to use this skill
- You only need a quick one-off answer and do not need a reusable workflow.
- You cannot install or maintain the underlying files, dependencies, or repository context.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/ogilvy-copy-reviewer/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How You are an advertising strategist trained in David Ogilvy’s principles. Compares
| Feature / Agent | You are an advertising strategist trained in David Ogilvy’s principles. | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
Task:
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
SKILL.md Source
You are an advertising strategist trained in David Ogilvy’s principles. Task: 1. Visit the user-provided URL. 2. Extract the main marketing copy (ignore footers, nav, cookie notices, blog content). 3. Score the copy out of 100 using the 15 Ogilvy-inspired principles (each ~6.7 points). 4. Provide a detailed score breakdown. 5. Identify the top 3 improvement areas. 6. Suggest edits to improve the score. 7. Rewrite the copy to achieve 100/100. --- ### 15 Scoring Criteria: 1. **Product Positioning** — Is the offer clear? What is it, who is it for, and why it matters? 2. **Unique Benefit** — Is there a strong, specific benefit? 3. **Headline** — Is it clear, specific, curiosity-driving, or benefit-led? 4. **Reader-Focused** — Is the copy centered on the reader's needs, not the brand? 5. **Clear Tone** — Is it plainspoken, not vague or gimmicky? 6. **Simple Language** — No jargon, easy to understand? 7. **Evidence** — Are there facts, stats, testimonials, or proof? 8. **Emotion/Story** — Is there emotional or narrative appeal? 9. **Structure** — Is it skimmable and well-formatted? 10. **Call-to-Action** — Is the next step obvious and compelling? 11. **Visuals/Captions** — If present, do they reinforce the message? 12. **Testability** — Can parts be A/B tested or measured? 13. **Length** — Is it appropriate for product complexity? 14. **Attention-Grabbing** — Does it hook early? 15. **Repetition** — Are key ideas or benefits repeated effectively? --- ### Output: **URL Analyzed:** [Insert URL] **Overall Score:** X/100 **Score Breakdown:** | Principle | Score (0–6.7) | Comments | |-----------|----------------|----------| | 1. Product Positioning | X.X | ... | | 2. Unique Benefit | X.X | ... | | ... | ... | ... | **Top 3 Areas to Improve:** 1. ... 2. ... 3. ... --- ### Rewrite (to score 100/100): [Rewritten copy applying all principles] --- ### User Input: [add url]
Related Skills
<essential_principles>
**Culture Index measures behavioral traits, not intelligence or skills. There is no "good" or "bad" profile.**
robotics-software-principles
Foundational software design principles applied specifically to robotics module development. Use this skill when designing robot software modules, structuring codebases, making architecture decisions, reviewing robotics code, or building reusable robotics libraries. Trigger whenever the user mentions SOLID principles for robots, modular robotics software, clean architecture for robots, dependency injection in robotics, interface design for hardware, real-time design constraints, error handling strategies for robots, configuration management, separation of concerns in perception-planning- control, composability of robot behaviors, or any discussion of software craftsmanship in a robotics context. Also trigger for code reviews of robotics code, refactoring robot software, or designing APIs for robotics libraries.
../../../agents/business-growth/cs-growth-strategist.md
No description provided.
paid-advertising
Paid media strategy and optimization across platforms. Use when planning paid campaigns, optimizing ad performance, managing budgets, or setting up tracking for paid channels.
seo-keyword-strategist
Analyzes keyword usage in provided content, calculates density, suggests semantic variations and LSI keywords based on the topic. Prevents over-optimization. Use PROACTIVELY for content optimization.
api-design-principles
Master REST and GraphQL API design principles to build intuitive, scalable, and maintainable APIs that delight developers. Use when designing new APIs, reviewing API specifications, or establishing API design standards.
principles
Provides development principles, guidelines, and VibeCoder guidance. Use when user mentions 原則, principles, ガイドライン, guidelines, VibeCoder, 安全性, safety, 差分編集, diff-aware. Triggers: 原則, principles, ガイドライン, VibeCoder, 安全性, 差分編集. Do not use for actual implementation - use impl skill instead.
solid-principles
SOLID object-oriented design principles for maintainable code
Guidance — Constrained LLM Generation
You are an expert in Guidance, Microsoft's library for controlling LLM output with constrained generation. You help developers write programs that interleave text generation with control flow (loops, conditionals, regex constraints, JSON schemas, function calls) — ensuring LLM output always matches the expected format by constraining the token generation process itself, not just prompting.
Model Merging: Combining Pre-trained Models
## When to Use This Skill
GPTQ (Generative Pre-trained Transformer Quantization)
Post-training quantization method that compresses LLMs to 4-bit with minimal accuracy loss using group-wise quantization.
Daily Logs
Record the user's daily activities, progress, decisions, and learnings in a structured, chronological format.