activation-map
Use to link segments and insights to GTM plays, owners, and measurement plans.
Best use case
activation-map is best used when you need a repeatable AI agent workflow instead of a one-off prompt.
Use to link segments and insights to GTM plays, owners, and measurement plans.
Teams using activation-map should expect a more consistent output, faster repeated execution, less prompt rewriting.
When to use this skill
- You want a reusable workflow that can be run more than once with consistent structure.
When not to use this skill
- You only need a quick one-off answer and do not need a reusable workflow.
- You cannot install or maintain the underlying files, dependencies, or repository context.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/activation-map/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How activation-map Compares
| Feature / Agent | activation-map | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
Use to link segments and insights to GTM plays, owners, and measurement plans.
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
SKILL.md Source
# Activation Map Skill ## When to Use - After defining new customer segments or insights that require action. - Aligning marketing, sales, CS, and product teams on who owns what. - Tracking adoption and performance of segment-driven campaigns. ## Framework 1. **Segment/Insight Summary** – describe target segments, size, and business goal. 2. **Play Mapping** – list recommended plays (campaign, nurture, CS program, product change) with owners. 3. **Channel & Asset Needs** – specify content, tooling, and integrations required. 4. **Measurement** – define KPIs, dashboards, and review cadence. 5. **Feedback Loop** – gather learnings, update plays, and inform next iteration. ## Templates - Activation matrix (segment, play, owner, timing, KPI). - Brief template for play owners. - Scorecard format for exec reviews. ## Tips - Keep owners accountable by including due dates and status fields. - Tie KPIs back to the original segmentation goal for clarity. - Pair with `segmentation-framework` updates to maintain alignment. ---
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