angle-generator
Generate 10-20 ad angles for an offer using direct response principles and cross-industry ideation. Use when you need fresh angle ideas, want to explore new messaging approaches, or are starting creative development for a campaign.
Best use case
angle-generator is best used when you need a repeatable AI agent workflow instead of a one-off prompt.
Generate 10-20 ad angles for an offer using direct response principles and cross-industry ideation. Use when you need fresh angle ideas, want to explore new messaging approaches, or are starting creative development for a campaign.
Teams using angle-generator should expect a more consistent output, faster repeated execution, less prompt rewriting.
When to use this skill
- You want a reusable workflow that can be run more than once with consistent structure.
When not to use this skill
- You only need a quick one-off answer and do not need a reusable workflow.
- You cannot install or maintain the underlying files, dependencies, or repository context.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/angle-generator/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How angle-generator Compares
| Feature / Agent | angle-generator | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
Generate 10-20 ad angles for an offer using direct response principles and cross-industry ideation. Use when you need fresh angle ideas, want to explore new messaging approaches, or are starting creative development for a campaign.
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
SKILL.md Source
# Angle Generator Generate ranked ad angles using proven direct response principles. ## Process ### Step 1: Analyze the Offer Gather: product/service details, problem solved, target customer, unique mechanism, proof elements, price point. ### Step 2: Apply Direct Response Principles **Intensification Angles** - Demo/proof (product in action) - Before/after transformation - Side-by-side comparison - Speed/ease demonstration **Authority Angles** - Expert endorsement - Scientific/research-backed - Founder story - Industry insider **Mass Desire Angles** - Health/wellness - Wealth/savings - Relationship/social - Status/prestige - Convenience/time-saving **Problem-Agitation Angles** - "What's really causing your [problem]" - "Why [common solution] doesn't work" - "The hidden truth about [industry]" - Enemy/villain (blame external factors) **Social Proof Angles** - Customer story - Results compilation - "Join X others who..." - Viral/trending ### Step 3: Cross-Industry Ideation Identify parallel markets where avatar exists. Research winning ads in those industries. Translate concepts (blue ocean opportunity). ### Step 4: Avatar-Specific Variations For each core angle, create variations by: age, gender, lifestyle, pain point, skeptic vs. believer. ### Step 5: Output Ranked List ``` ## ANGLE GENERATOR: [Offer Name] ### TIER 1 - HIGH CONFIDENCE **Angle 1: [Name]** - Hook concept: [One-liner] - Target avatar: [Who] - Principle: [DR principle] - Reasoning: [Why it works] ### TIER 2 - TEST ANGLES [Promising concepts] ### TIER 3 - EXPERIMENTAL [Cross-industry/unconventional] ### CROSS-INDUSTRY INSPIRATION - Industry: [Related] - Winning angle: [Description] - Application: [Translation] ``` ## Angle Formulas - "How to [benefit] without [pain point]" - "The [number] [mistake/secret] [audience] [outcome]" - "[Demographic], here's why [problem] isn't your fault" - "I [did thing] and [unexpected result]" - "[Timeframe] ago I was [before], now I'm [after]" Source: Tyler's 8 Step Ideation, VISCAP
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