brand-identity-creator
Comprehensive guide for creating brand identity guidelines. Use this skill when a user wants to define, create, or document a brand's identity, including mission, vision, values, personality, and visual elements.
Best use case
brand-identity-creator is best used when you need a repeatable AI agent workflow instead of a one-off prompt.
Comprehensive guide for creating brand identity guidelines. Use this skill when a user wants to define, create, or document a brand's identity, including mission, vision, values, personality, and visual elements.
Teams using brand-identity-creator should expect a more consistent output, faster repeated execution, less prompt rewriting.
When to use this skill
- You want a reusable workflow that can be run more than once with consistent structure.
When not to use this skill
- You only need a quick one-off answer and do not need a reusable workflow.
- You cannot install or maintain the underlying files, dependencies, or repository context.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/brand-identity-creator/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How brand-identity-creator Compares
| Feature / Agent | brand-identity-creator | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
Comprehensive guide for creating brand identity guidelines. Use this skill when a user wants to define, create, or document a brand's identity, including mission, vision, values, personality, and visual elements.
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
SKILL.md Source
# Brand Identity Creator
## Overview
This skill assists in the creation of professional Brand Identity Guidelines. It guides the user through the discovery of the brand's core, personality, and visual identity, and generates a structured document.
## Workflow
### Phase 1: Brand Discovery
Understand the foundation of the brand.
* **Mission**: Why does the brand exist?
* **Vision**: Where is the brand going?
* **Values**: What principles guide the brand?
* **Target Audience**: Who is the brand for?
### Phase 2: Brand Personality
Define how the brand communicates.
* **Archetype**: See [brand-archetypes.md](references/brand-archetypes.md) for the 12 common personas.
* **Voice & Tone**: Is the brand formal or casual? Serious or humorous?
### Phase 3: Visual Identity
Define the visual elements.
* **Colors**: Primary and secondary palettes (Hex/RGB).
* **Typography**: Header and body fonts.
* **Logo**: Usage rules (if applicable).
* **Imagery**: Photo and icon styles.
### Phase 4: Document Generation
Once the information is gathered, populate the [brand-guidelines-template.md](assets/brand-guidelines-template.md) with the defined content.
## Usage Instructions
1. **Assess current state**: Determine how much of the brand identity is already defined.
2. **Interview/Propose**:
* If undefined, ask targeted questions to extract the mission/vision/values.
* Propose archetypes or colors based on the industry and audience.
3. **Draft**: Use the template structure to draft the content.
4. **Refine**: Iterate with the user on specific sections (e.g., "Is this tone too casual?").
5. **Finalize**: Present the complete Brand Identity Guidelines markdown document.Related Skills
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