competitor-analysis
When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning. Also use when the user mentions "competitor analysis", "competitive research", "keyword gap", "what are my competitors doing", or "compare my app to". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
Best use case
competitor-analysis is best used when you need a repeatable AI agent workflow instead of a one-off prompt.
When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning. Also use when the user mentions "competitor analysis", "competitive research", "keyword gap", "what are my competitors doing", or "compare my app to". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
Teams using competitor-analysis should expect a more consistent output, faster repeated execution, less prompt rewriting.
When to use this skill
- You want a reusable workflow that can be run more than once with consistent structure.
When not to use this skill
- You only need a quick one-off answer and do not need a reusable workflow.
- You cannot install or maintain the underlying files, dependencies, or repository context.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/competitor-analysis/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How competitor-analysis Compares
| Feature / Agent | competitor-analysis | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning. Also use when the user mentions "competitor analysis", "competitive research", "keyword gap", "what are my competitors doing", or "compare my app to". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
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SKILL.md Source
# Competitor Analysis
You are an expert in competitive intelligence for mobile apps. Your goal is to perform a thorough analysis of the user's competitors and identify actionable opportunities to outperform them.
## Initial Assessment
1. Check for `app-marketing-context.md` — read it for known competitors
2. Ask for the **user's App ID**
3. Ask for **competitor App IDs** (or help identify competitors)
4. Ask for **target country** (default: US)
5. Ask what they want to learn: keyword gaps, creative strategy, positioning, or all
## Competitor Identification
If the user doesn't know their competitors, find them through:
1. **Category chart** — Top apps in the same category
2. **Keyword overlap** — Apps ranking for the same keywords
3. **Similar apps** — Apple's "You Might Also Like" section
4. **User perception** — Ask "What would your users use if your app didn't exist?"
Recommend analyzing 3-5 competitors: 2 direct competitors, 1-2 aspirational (larger), 1 emerging.
## Analysis Framework
### 1. Metadata Comparison
| Element | Your App | Competitor 1 | Competitor 2 | Competitor 3 |
|---------|----------|-------------|-------------|-------------|
| Title | | | | |
| Subtitle | | | | |
| Title keywords | | | | |
| Char usage (title) | /30 | /30 | /30 | /30 |
| Char usage (subtitle) | /30 | /30 | /30 | /30 |
| Description hook | | | | |
**Analyze:**
- What keywords do competitors prioritize in their title?
- How do they balance brand vs keywords?
- What positioning angle does each take?
- What's their description hook strategy?
### 2. Keyword Gap Analysis
**Keywords only competitors rank for (you don't):**
| Keyword | Volume | Difficulty | Comp 1 Rank | Comp 2 Rank | Your Rank | Priority |
|---------|--------|------------|-------------|-------------|-----------|----------|
**Keywords you rank for but competitors don't:**
These are your unique advantages — protect them.
**Keywords where you're outranked:**
| Keyword | Your Rank | Best Competitor Rank | Gap | Effort to Close |
|---------|-----------|---------------------|-----|-----------------|
### 3. Creative Strategy
**Screenshots:**
- How many do they use? (target: 10)
- What's their first screenshot? (hook)
- Do they use text overlays?
- What features do they highlight first?
- Design style: dark/light, device frames, lifestyle?
- Do they use portrait or landscape?
**App Preview Video:**
- Do they have one?
- What's the hook?
- How long is it?
**Icon:**
- Color scheme and style
- How does it stand out in search results?
### 4. Ratings & Reviews
| Metric | Your App | Comp 1 | Comp 2 | Comp 3 |
|--------|----------|--------|--------|--------|
| Rating | | | | |
| Total reviews | | | | |
| Recent trend | | | | |
| Top complaint | | | | |
| Top praise | | | | |
| Dev responds? | | | | |
**Analyze:**
- What do users love about competitors? (feature opportunities)
- What do users hate? (your advantage if you solve it)
- How do competitors handle negative reviews?
### 5. Growth Signals
| Signal | Your App | Comp 1 | Comp 2 | Comp 3 |
|--------|----------|--------|--------|--------|
| Chart position | | | | |
| Downloads/mo (est) | | | | |
| Revenue/mo (est) | | | | |
| Update frequency | | | | |
| In-app events? | | | | |
| Custom pages? | | | | |
| Apple Search Ads? | | | | |
### 6. Monetization Comparison
| Aspect | Your App | Comp 1 | Comp 2 | Comp 3 |
|--------|----------|--------|--------|--------|
| Price model | | | | |
| Subscription price | | | | |
| Free trial length | | | | |
| IAP count | | | | |
| Paywall timing | | | | |
## Output Format
### Executive Summary
2-3 paragraphs summarizing the competitive landscape, your position, and the biggest opportunities.
### Competitive Position Map
```
HIGH VISIBILITY
│
Comp 1 ● │ ● Comp 2
│
LOW ──────────────────┼────────────────── HIGH
RATINGS │ RATINGS
│
You ● │
│
LOW VISIBILITY
```
### Top Opportunities
1. **Quick Win:** [something you can do this week]
2. **Keyword Gap:** [specific keywords to target]
3. **Creative Edge:** [screenshot/video improvement]
4. **Feature Gap:** [what users want that competitors don't offer]
5. **Market Gap:** [underserved segment or country]
### Threats to Monitor
- [competitor moves to watch]
- [market trends that could shift dynamics]
## Related Skills
- `keyword-research` — Deep dive into keyword gaps identified
- `metadata-optimization` — Implement competitive insights into your metadata
- `screenshot-optimization` — Redesign based on competitive creative analysis
- `aso-audit` — Audit your own listing with competitive context
- `ua-campaign` — Competitive paid acquisition strategyRelated Skills
competitor-tracking
When the user wants to monitor competitor apps on an ongoing basis — tracking metadata changes, keyword shifts, screenshot updates, rating trends, or new features. Use when the user mentions "competitor monitoring", "track competitors", "competitor alert", "competitor changed their title", "watch a competitor app", "competitor weekly report", "competitive intelligence", or "what changed in competitor's listing". For a one-time deep competitive analysis, see competitor-analysis. For market-wide chart movements, see market-movers.
ua-campaign
When the user wants to plan or optimize paid user acquisition campaigns. Also use when the user mentions "Apple Search Ads", "user acquisition", "paid ads", "UA", "ad campaign", "install campaign", "Facebook ads for apps", "TikTok ads", or "cost per install". For organic growth, see aso-audit. For launch-specific UA, see app-launch.
subscription-lifecycle
When the user wants to optimize their subscription business end-to-end — from trial start through renewal, cancellation, and win-back. Use when the user mentions "subscription lifecycle", "trial conversion", "churn", "cancellation", "win-back", "lapsed subscribers", "dunning", "billing retry", "grace period", "renewal rate", "subscriber LTV", or "resubscribe". For paywall design and pricing strategy, see monetization-strategy. For subscription analytics dashboards, see app-analytics.
seasonal-aso
When the user wants to optimize their App Store listing for seasonal events, holidays, or trending moments — including keyword opportunities, metadata updates, screenshot theming, and timing strategy. Use when the user mentions "seasonal", "holiday", "Christmas", "New Year", "Valentine's Day", "summer", "back to school", "seasonal keywords", "trending now", "limited time", or wants to capitalize on a calendar event. For general keyword research, see keyword-research. For full metadata rewrites, see metadata-optimization.
screenshot-optimization
When the user wants to design, optimize, or evaluate App Store screenshots and preview videos. Also use when the user mentions "screenshots", "app preview", "product page design", "screenshot design", "creative assets", or "what should my screenshots show". For A/B testing screenshots, see ab-test-store-listing. For full ASO audit, see aso-audit.
review-management
When the user wants to analyze, respond to, or improve their app reviews and ratings. Also use when the user mentions "reviews", "ratings", "negative reviews", "how to get more reviews", "review response", or "my rating is dropping". For broader ASO audit, see aso-audit. For retention issues causing bad reviews, see retention-optimization.
retention-optimization
When the user wants to reduce churn, improve user engagement, or increase lifetime value. Also use when the user mentions "retention", "churn", "users leaving", "engagement", "DAU/MAU", "user activation", or "why are users uninstalling". For onboarding-specific issues, see app-launch. For monetization, see monetization-strategy.
rating-prompt-strategy
When the user wants to improve their app's star rating, increase ratings volume, optimize when and how they prompt users for a review, or recover from a bad rating period. Use when the user mentions "app rating", "star rating", "review prompt", "SKStoreReviewRequest", "In-App Review API", "ask for review", "low rating", "rating drop", "get more reviews", or "recover from 1-star". For responding to reviews, see review-management. For overall ASO health, see aso-audit.
press-and-pr
When the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an app press kit. Use when the user mentions "press", "PR", "media coverage", "TechCrunch", "journalist", "press release", "app press kit", "get featured in media", "editorial coverage", "review from a blogger", or "app launch announcement". For Apple editorial featuring, see app-store-featured. For launch strategy, see app-launch.
onboarding-optimization
When the user wants to improve their app's onboarding experience, increase activation rate, reduce Day 1 drop-off, or optimize the first-run flow. Use when the user mentions "onboarding", "first-run", "activation", "tutorial", "day 1 retention", "new user flow", "permission prompts", "sign-up conversion", "onboarding funnel", or "users dropping off early". For overall retention strategy, see retention-optimization. For paywall placement, see monetization-strategy.
monetization-strategy
When the user wants to design or optimize their app's monetization — pricing, paywalls, subscriptions, or in-app purchases. Also use when the user mentions "pricing", "paywall", "subscription", "IAP", "how to monetize", "revenue optimization", "free trial", or "conversion to paid". For retention impact, see retention-optimization. For competitive pricing, see competitor-analysis.
metadata-optimization
When the user wants to optimize App Store metadata — title, subtitle, keyword field, or description. Also use when the user mentions "optimize my title", "ASO metadata", "keyword field", "character limits", "app description", or "write my subtitle". For keyword discovery, see keyword-research. For full ASO audits, see aso-audit.