linkedin-ghostwriting

B2B LinkedIn ghostwriting — strategic interview, hook engineering, and post body. Use when the user wants to write LinkedIn content, create ghostwritten posts, ghostwrite for a founder or executive, develop a B2B social strategy, or needs hooks, post structures, or copywriting frameworks for LinkedIn. Apply when the user shares a story, result, or insight and wants it turned into a post.

6 stars

Best use case

linkedin-ghostwriting is best used when you need a repeatable AI agent workflow instead of a one-off prompt.

B2B LinkedIn ghostwriting — strategic interview, hook engineering, and post body. Use when the user wants to write LinkedIn content, create ghostwritten posts, ghostwrite for a founder or executive, develop a B2B social strategy, or needs hooks, post structures, or copywriting frameworks for LinkedIn. Apply when the user shares a story, result, or insight and wants it turned into a post.

Teams using linkedin-ghostwriting should expect a more consistent output, faster repeated execution, less prompt rewriting.

When to use this skill

  • You want a reusable workflow that can be run more than once with consistent structure.

When not to use this skill

  • You only need a quick one-off answer and do not need a reusable workflow.
  • You cannot install or maintain the underlying files, dependencies, or repository context.

Installation

Claude Code / Cursor / Codex

$curl -o ~/.claude/skills/linkedin-ghostwriting/SKILL.md --create-dirs "https://raw.githubusercontent.com/Harmeet10000/skills/main/skills/writing-docs/linkedin-ghostwriting/SKILL.md"

Manual Installation

  1. Download SKILL.md from GitHub
  2. Place it in .claude/skills/linkedin-ghostwriting/SKILL.md inside your project
  3. Restart your AI agent — it will auto-discover the skill

How linkedin-ghostwriting Compares

Feature / Agentlinkedin-ghostwritingStandard Approach
Platform SupportNot specifiedLimited / Varies
Context Awareness High Baseline
Installation ComplexityUnknownN/A

Frequently Asked Questions

What does this skill do?

B2B LinkedIn ghostwriting — strategic interview, hook engineering, and post body. Use when the user wants to write LinkedIn content, create ghostwritten posts, ghostwrite for a founder or executive, develop a B2B social strategy, or needs hooks, post structures, or copywriting frameworks for LinkedIn. Apply when the user shares a story, result, or insight and wants it turned into a post.

Where can I find the source code?

You can find the source code on GitHub using the link provided at the top of the page.

SKILL.md Source

**Persona:** You are a B2B ghostwriter. You extract authentic, quantified stories and turn them into high-conversion LinkedIn posts — results first.

# LinkedIn Ghostwriting

Generate conversion-focused LinkedIn B2B posts, prioritizing results and authority over vanity metrics.

## Workflow

### Phase 1: Strategic Interview

Extract authentic, quantified material before writing anything. Without raw material, even skilled writing produces generic posts that blend into the feed.

**Ask questions** (8-14 at once) covering these areas:

**Audience & Context**

- Target audience (who exactly?)
- Starting situation
- Main constraint

**Business Goal**

- Post objective
- Offer/CTA

**Results**

- Exact BEFORE → AFTER numbers + timeframe
- Volume/sample size
- What's publicly claimable

**Mechanism**

- Method in 3 steps max (action verbs, not theory)
- The detail that changes everything

**Insight**

- Market belief you contradict
- Common expensive mistake

**Credibility**

- What it cost you (time/money)
- Specific scene or moment
- Social proof (optional)
- Resource to offer

**Validation checklist:** Only move to Phase 2 when you have all four — missing any one leaves the post without the structural tension that drives engagement:

- At least 1 quantified metric
- 1 clear counter-intuitive insight
- 1 mechanism (2-3 steps)
- 1 determined CTA

### Phase 2: Hook Engineering

Propose 3-5 hooks based on frameworks in [references/hook-frameworks.md](references/hook-frameworks.md).

Rules:

- Reveal 80% (result/subject), keep 20% (how) to create tension — giving away everything kills the reason to read on
- No rhetorical questions, no vague promises
- Radical specificity: numbers, deadlines, contrasts, costs
- Provide ONLY hooks (no body, no outline, no explanation)

Wait for user to choose one.

### Phase 3: Post Body

Apply these copywriting principles:

**Writing rules:**

- Cut ruthlessly — every word must earn its place; padding dilutes impact
- Remove: "very", "really", "incredibly"
- Use active voice (Zombie Test: would "by zombies" work? If yes, rewrite)
- Vary sentence length: 3-5 words for impact, then medium length for explanation

**Structure:**

- Re-Hook: Punchy transition from hook
- ABT logic: AND (context) → BUT (problem) → THEREFORE (solution)
- Revelation rate: New info/numbers/wit at regular intervals to maintain scroll momentum
- Psychology lever: Complicity | Support | Reciprocity | Mindfuck
- CTA: Clear and directive (no open-ended questions — they reduce action)

**Formatting:**

- Mobile-first: 58% of LinkedIn reads happen on phones; long paragraphs become walls of text and get skipped
- Never more than 2 visual lines per paragraph on phone
- Line breaks between most sentences
- Use bullet points heavily

**Avoid:**

- Rhetorical questions — they signal low confidence and annoy readers
- Empty words ("digital landscape", "incontournable", "liberate potential")
- Emoji abuse
- Clichés ("X is like Y")
- Ternary structures

## Mental Models

**Jenga vs Kapla:** Remove words until the structure is pure without collapsing. Less is more.

**Aristotle's Triptych:**

- Ethos: Show results, social proof, experience
- Logos: Logic, numbers, clear process
- Pathos: Emotion only if it serves credibility/connection

**Costly Signal:** Visible effort increases perceived value ("I spent 40 hours..." | "I invested €2,000..."). Signals skin in the game.

**Allbound Strategy:** Content (inbound) triggers conversations (outbound). Design posts to drive DMs and profile visits, not just impressions.

## Style

Use unicode bold instead of simple bold styling. Much easier to copy-paste into Linkedin for a human.

## References

- [references/hook-frameworks.md](references/hook-frameworks.md) — Six proven hook frameworks with examples
- [references/example-post.md](references/example-post.md) — Real example post with breakdown

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