scbe-marketing-outreach-runbook
Build safe, high-value B2B outreach campaigns for SCBE services (cold email, social, investor outreach) with strong hooks, high-signal targeting, and anti-spam controls.
Best use case
scbe-marketing-outreach-runbook is best used when you need a repeatable AI agent workflow instead of a one-off prompt.
Build safe, high-value B2B outreach campaigns for SCBE services (cold email, social, investor outreach) with strong hooks, high-signal targeting, and anti-spam controls.
Teams using scbe-marketing-outreach-runbook should expect a more consistent output, faster repeated execution, less prompt rewriting.
When to use this skill
- You want a reusable workflow that can be run more than once with consistent structure.
When not to use this skill
- You only need a quick one-off answer and do not need a reusable workflow.
- You cannot install or maintain the underlying files, dependencies, or repository context.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/scbe-marketing-outreach-runbook/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How scbe-marketing-outreach-runbook Compares
| Feature / Agent | scbe-marketing-outreach-runbook | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
Build safe, high-value B2B outreach campaigns for SCBE services (cold email, social, investor outreach) with strong hooks, high-signal targeting, and anti-spam controls.
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
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SKILL.md Source
# SCBE Marketing Outreach Runbook
Use this skill when a user requests campaign planning, strong-hook message drafts, follow-up design, or outbound strategy for leads/investors.
## Operating Contract
1. Prioritize signal density over volume; every message has one clear pain-point fit.
2. Never produce spam-style messaging or unverifiable guarantees.
3. Default to consent-first framing and explicit opt-out language when needed.
4. Always return a `send_plan` with readiness and risk level.
5. Keep hooks short, specific, and action-oriented.
## Scope
Use this for:
- cold email / social outreach drafts
- investor research handoff messages
- message templates for founder/operations/finance/AI-adjacent roles
- follow-up cadence and sequence design
## Inputs
- `audience`: ICP (industry, role, geography, business size)
- `offer`: one service statement (e.g., "AI workflow automation for client intake")
- `proof`: one concrete proof line (example, metric, or recent win)
- `cta`: one clear ask (audit call, workflow map, pilot offer)
- `channels`: `email`, `linkedin`, `voice`, `multi`
- `tone`: concise, practical, non-hype
## Execution Flow
1. Segment lock
- define single segment and one pain wedge.
- reject broad all-at-once outreach with mixed personas.
2. Hook generation
- produce 3 hook variants:
- pain-first
- risk-first
- speed-first
- all hooks must include a measurable context.
3. Message drafting
- generate subject + 3-6 line body.
- include one proof microline.
- close with one action and one option to decline.
4. Cadence design
- D0 initial: hook
- D2 follow-up: short clarification
- D5 value-drop: one proof / use case
- D8 close/exit: “no-pressure wrap”
5. Quality and compliance gate
- remove unsupported revenue promises
- remove deceptive urgency claims
- mark any high-risk claim as `review_required`
6. Package for send
- return `recipient, name, channel, subject, body, cta, next_step, risk_note`
## Output Format
- `target_profile`: JSON summary of segment and intent.
- `campaign`: draft set with hooks and final copy.
- `cadence`: table of day offsets and message text.
- `send_plan`:
- `status`: ready | needs_verification | needs_credentials
- `connector`: email | linkedin | manual | other
- `risk`: low | medium | high
- `next_action`: single step to execute now.
## Core Templates
- Hook pattern: `[pain] + [specific relief] + [tiny next step]`
- Proof pattern: `I can map [N] repetitive tasks and remove [M] choke points in [timeframe].`
- CTA pattern: `If useful, I can walk you through one workflow this week.`
## References
- `references/marketing-runbook.md`
## Anti-Spam Guardrails
- max one contact per channel every 48 hours
- no guaranteed ROI language
- no fabricated case studies
- add `consent_verified: false` when source context is unknownRelated Skills
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