event-marketing

# Event Marketing Command

Plan comprehensive marketing strategy for events, from promotion to post-event follow-up.

## What This Command Does

1. **Develops Event Strategy**
   - Event positioning
   - Target audience
   - Marketing objectives

2. **Plans Promotion**
   - Multi-channel promotion
   - Registration campaigns
   - Partner coordination

3. **Coordinates Execution**
   - Event collateral
   - On-site marketing
   - Post-event follow-up

## Orchestration Flow

```
Event Marketing Request
        ↓
[Campaign Strategist] → Event Strategy
        ↓
[Content Strategist] → Content Plan
        ↓
[Email Marketer] → Email Campaigns
        ↓
[Social Media Specialist] → Social Promotion
        ↓
[Graphic Designer] → Event Collateral
        ↓
[Production Coordinator] → Materials Production
        ↓
[Marketing Analyst] → Success Metrics
        ↓
Event Marketing Package Complete
```

## Agents Involved

| Agent | Role | Output |
|-------|------|--------|
| Campaign Strategist | Strategy | Event positioning |
| Content Strategist | Content | Content calendar |
| Email Marketer | Email | Registration campaigns |
| Social Media Specialist | Social | Social promotion |
| Graphic Designer | Design | Event collateral |
| Production Coordinator | Production | Materials |
| Marketing Analyst | Analytics | KPIs, tracking |

## Event Types

| Type | Marketing Focus | Timeline |
|------|-----------------|----------|
| Hosted | Full promotion, registration | 8-12 weeks |
| Tradeshow | Booth presence, lead gen | 6-8 weeks |
| Webinar | Registration, attendance | 3-4 weeks |
| Conference | Speaking, presence | 8-12 weeks |
| Sponsorship | Brand visibility | Varies |

## Output Artifacts

Saved to `.aiwg/marketing/events/{event-name}/`:

- `event-strategy.md` - Marketing strategy
- `promotion-plan.md` - Multi-channel plan
- `content-calendar.md` - Content schedule
- `email-sequence.md` - Email campaigns
- `social-plan.md` - Social promotion
- `collateral-list.md` - Materials needed
- `on-site-plan.md` - Event day marketing
- `follow-up-plan.md` - Post-event campaigns
- `kpis.md` - Success metrics

## Parameter Handling

### --guidance Parameter

**Purpose**: Provide upfront direction to tailor priorities and approach

**Examples**:
```bash
--guidance "Virtual event, global audience"
--guidance "Trade show focus, booth traffic priority"
--guidance "Lead generation is primary KPI"
```

**How Applied**:
- Parse guidance for keywords: priority, timeline, audience, focus, constraints
- Adjust agent emphasis and output depth based on stated priorities
- Modify deliverable order based on timeline constraints
- Influence scope and detail level based on context

### --interactive Parameter

**Purpose**: Guide through discovery questions for comprehensive input

**Questions Asked** (if --interactive):
1. What type of event is this?
2. What are the primary objectives?
3. Who is the target audience?
4. What is the event date and location?
5. What is the marketing budget?
6. What channels will be used for promotion?

## Usage Examples

```bash
# Hosted event
/event-marketing "Annual User Conference" --event-type hosted

# Trade show
/event-marketing "Industry Expo 2024" --event-type tradeshow

# Webinar series
/event-marketing "Product Deep Dive" --event-type webinar

# With strategic guidance
/event-marketing "Example" --guidance "Your specific context here"

# Interactive mode
/event-marketing "Example" --interactive
```

## Success Criteria

- [ ] Event strategy defined
- [ ] Promotion timeline created
- [ ] Registration campaigns planned
- [ ] Collateral identified
- [ ] Social plan documented
- [ ] On-site marketing planned
- [ ] Follow-up sequence created
- [ ] Success metrics defined

## References

- @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/subagent-scoping.md — Multi-agent event marketing orchestration
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/vague-discretion.md — Measurable event success metrics
- @$AIWG_ROOT/docs/cli-reference.md — CLI reference