popup-generator

When the user wants to add, optimize, or audit popups or modals for lead capture or offers. Also use when the user mentions "popup," "modal," "lightbox," "overlay," "exit-intent," "popup form," "modal design," "lead popup," "popup timing," or "popup triggers." For CRO, use conversion-optimization.

313 stars

Best use case

popup-generator is best used when you need a repeatable AI agent workflow instead of a one-off prompt.

When the user wants to add, optimize, or audit popups or modals for lead capture or offers. Also use when the user mentions "popup," "modal," "lightbox," "overlay," "exit-intent," "popup form," "modal design," "lead popup," "popup timing," or "popup triggers." For CRO, use conversion-optimization.

Teams using popup-generator should expect a more consistent output, faster repeated execution, less prompt rewriting.

When to use this skill

  • You want a reusable workflow that can be run more than once with consistent structure.

When not to use this skill

  • You only need a quick one-off answer and do not need a reusable workflow.
  • You cannot install or maintain the underlying files, dependencies, or repository context.

Installation

Claude Code / Cursor / Codex

$curl -o ~/.claude/skills/popup/SKILL.md --create-dirs "https://raw.githubusercontent.com/kostja94/marketing-skills/main/skills/components/conversion/popup/SKILL.md"

Manual Installation

  1. Download SKILL.md from GitHub
  2. Place it in .claude/skills/popup/SKILL.md inside your project
  3. Restart your AI agent — it will auto-discover the skill

How popup-generator Compares

Feature / Agentpopup-generatorStandard Approach
Platform SupportNot specifiedLimited / Varies
Context Awareness High Baseline
Installation ComplexityUnknownN/A

Frequently Asked Questions

What does this skill do?

When the user wants to add, optimize, or audit popups or modals for lead capture or offers. Also use when the user mentions "popup," "modal," "lightbox," "overlay," "exit-intent," "popup form," "modal design," "lead popup," "popup timing," or "popup triggers." For CRO, use conversion-optimization.

Where can I find the source code?

You can find the source code on GitHub using the link provided at the top of the page.

SKILL.md Source

# Components: Popup / Modal

Guides popup and modal design for conversion. Well-designed popups can achieve up to 25% conversion; poorly timed or intrusive ones hurt UX and SEO. Google penalizes intrusive mobile popups.

**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for offers and audience.

Identify:
1. **Goal**: Newsletter, discount, lead magnet, demo
2. **Trigger**: Time delay, scroll %, exit intent, click
3. **Mobile**: Critical; smaller screens = easier to interrupt

## Best Practices

### Timing and Context

- **Avoid**: Popup on page load; users hate it
- **Prefer**: After engagement (scroll 25-50%, time on page, exit intent)
- **Personalize**: Returning visitors, cart abandoners, discount users
- **Value-first**: Offer genuine value; act as "helpful teammate" not spam

### Design

- **Short copy**: Clear headline, one benefit, single CTA
- **Visual hierarchy**: Guide attention to CTA; don't distract
- **Easy exit**: Clear X, visible "No Thanks"; friction-free exit increases trust and conversion
- **Brand consistency**: Build instant comfort

### Mobile

- **Size**: Fit screen; thumb-friendly close
- **Lightweight**: Avoid heavy assets; affects LCP
- **SEO**: Google penalizes intrusive interstitials; avoid full-page takeover on mobile

### Avoid

- Dark patterns (fake close, hidden options)
- Too early or too frequent
- Multiple popups in one session
- Blocking content without clear value

## Triggers

| Trigger | Use |
|---------|-----|
| **Time delay** | 5-15s typical; after some engagement |
| **Scroll %** | 25-50% read; user invested |
| **Exit intent** | Mouse leaving viewport; last chance |
| **Click** | User-initiated; least intrusive |

## Output Format

- **Offer** and copy
- **Trigger** (timing, scroll, exit intent)
- **Design** (size, CTA, exit)
- **Mobile** checklist

## Related Skills

- **signup-login-page-generator**: Full account signup → dedicated page preferred; popup for lightweight capture
- **landing-page-generator**: Lead capture popups on landing pages; popup as alternative to full-page form
- **newsletter-signup-generator**: Popup often contains signup form
- **cta-generator**: Popup CTA design
- **top-banner-generator**: Alternative to popup; less intrusive for announcements
- **sidebar-generator**: Alternative for CTAs; in-content often converts better
- **brand-visual-generator**: Popup styling

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