testimonials-generator

When the user wants to add, optimize, or design customer testimonials, reviews, or case study sections. Also use when the user mentions "testimonials," "reviews," "customer quotes," "social proof," "case studies," "testimonial section," "customer reviews," "review schema," "testimonial design," or "social proof section." For case studies page, use customer-stories-page-generator.

313 stars

Best use case

testimonials-generator is best used when you need a repeatable AI agent workflow instead of a one-off prompt.

When the user wants to add, optimize, or design customer testimonials, reviews, or case study sections. Also use when the user mentions "testimonials," "reviews," "customer quotes," "social proof," "case studies," "testimonial section," "customer reviews," "review schema," "testimonial design," or "social proof section." For case studies page, use customer-stories-page-generator.

Teams using testimonials-generator should expect a more consistent output, faster repeated execution, less prompt rewriting.

When to use this skill

  • You want a reusable workflow that can be run more than once with consistent structure.

When not to use this skill

  • You only need a quick one-off answer and do not need a reusable workflow.
  • You cannot install or maintain the underlying files, dependencies, or repository context.

Installation

Claude Code / Cursor / Codex

$curl -o ~/.claude/skills/testimonials/SKILL.md --create-dirs "https://raw.githubusercontent.com/kostja94/marketing-skills/main/skills/components/conversion/testimonials/SKILL.md"

Manual Installation

  1. Download SKILL.md from GitHub
  2. Place it in .claude/skills/testimonials/SKILL.md inside your project
  3. Restart your AI agent — it will auto-discover the skill

How testimonials-generator Compares

Feature / Agenttestimonials-generatorStandard Approach
Platform SupportNot specifiedLimited / Varies
Context Awareness High Baseline
Installation ComplexityUnknownN/A

Frequently Asked Questions

What does this skill do?

When the user wants to add, optimize, or design customer testimonials, reviews, or case study sections. Also use when the user mentions "testimonials," "reviews," "customer quotes," "social proof," "case studies," "testimonial section," "customer reviews," "review schema," "testimonial design," or "social proof section." For case studies page, use customer-stories-page-generator.

Where can I find the source code?

You can find the source code on GitHub using the link provided at the top of the page.

Related Guides

SKILL.md Source

# Components: Testimonials

Guides testimonial design and placement for conversion. 92% of consumers read reviews before buying; testimonials can increase conversion by up to 67%.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for customer personas and industries.

Identify:
1. **Content type**: Text quotes, video, case studies
2. **Placement**: Product pages, pricing, hero, dedicated page
3. **Audience**: B2B vs B2C; industry/role relevance

## Content Formats

| Format | Effectiveness | Best For |
|--------|---------------|----------|
| **Video** | Highest; 77% say it influences buying | Key landing pages |
| **Text + photo** | Versatile; easy to implement | Product, pricing |
| **Case study** | Deep credibility; specific outcomes | B2B, high-value |
| **Star ratings** | Quick trust signal | E-commerce |

Video: 95% message retention vs 10% for text.

## Best Practices

### Content

- **Specific results**: "Increased revenue by 40%" over generic praise
- **Real photos and names**; avoid stock images
- **Variety**: Different customer types, industries, use cases
- **Current**: Update regularly; remove outdated testimonials

### Placement

- Product pages, pricing sections, near CTAs
- Filter by industry/role so prospects see relevant stories
- Organize by integration or outcome for specificity

### Credibility Signals

- Company logos, job titles
- Verified reviews (badges, links)
- Links to customer profiles or live stores when possible
- Before/after narratives for emotional connection

## Design Guidelines

- Clean layouts; readable typography
- Engaging visuals; avoid clutter
- Mobile-optimized; fast loading
- Carousel for multiple testimonials; see **carousel** for design and accessibility

## SEO

- Testimonial content can include keywords naturally
- Structured data (Review, AggregateRating) for rich snippets

## Accessibility

- Provide alt text for photos
- For carousel design and accessibility (keyboard nav, user control), see **carousel**

## Output Format

- **Format recommendations** (text, video, case study)
- **Placement** suggestions
- **Content** guidelines (specificity, credibility)
- **Design** checklist

## Related Skills

- **carousel**: Carousel layout for multiple testimonials; design and accessibility
- **landing-page-generator**: Testimonials as step 2 (earn trust) in landing page flow
- **trust-badges-generator**: Complementary trust signals; logos and badges
- **hero-generator**: Testimonials in hero for social proof
- **cta-generator**: Place testimonials near CTAs; boost conversion
- **pricing-page-generator**: Testimonials on pricing pages

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