ckm:brand
Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.
Best use case
ckm:brand is best used when you need a repeatable AI agent workflow instead of a one-off prompt.
Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.
Teams using ckm:brand should expect a more consistent output, faster repeated execution, less prompt rewriting.
When to use this skill
- You want a reusable workflow that can be run more than once with consistent structure.
When not to use this skill
- You only need a quick one-off answer and do not need a reusable workflow.
- You cannot install or maintain the underlying files, dependencies, or repository context.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/brand/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How ckm:brand Compares
| Feature / Agent | ckm:brand | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
SKILL.md Source
# Brand
Brand identity, voice, messaging, asset management, and consistency frameworks.
## When to Use
- Brand voice definition and content tone guidance
- Visual identity standards and style guide development
- Messaging framework creation
- Brand consistency review and audit
- Asset organization, naming, and approval
- Color palette management and typography specs
## Quick Start
**Inject brand context into prompts:**
```bash
node scripts/inject-brand-context.cjs
node scripts/inject-brand-context.cjs --json
```
**Validate an asset:**
```bash
node scripts/validate-asset.cjs <asset-path>
```
**Extract/compare colors:**
```bash
node scripts/extract-colors.cjs --palette
node scripts/extract-colors.cjs <image-path>
```
## Brand Sync Workflow
```bash
# 1. Edit docs/brand-guidelines.md (or use /brand update)
# 2. Sync to design tokens
node scripts/sync-brand-to-tokens.cjs
# 3. Verify
node scripts/inject-brand-context.cjs --json | head -20
```
**Files synced:**
- `docs/brand-guidelines.md` → Source of truth
- `assets/design-tokens.json` → Token definitions
- `assets/design-tokens.css` → CSS variables
## Subcommands
| Subcommand | Description | Reference |
|------------|-------------|-----------|
| `update` | Update brand identity and sync to all design systems | `references/update.md` |
## References
| Topic | File |
|-------|------|
| Voice Framework | `references/voice-framework.md` |
| Visual Identity | `references/visual-identity.md` |
| Messaging | `references/messaging-framework.md` |
| Consistency | `references/consistency-checklist.md` |
| Guidelines Template | `references/brand-guideline-template.md` |
| Asset Organization | `references/asset-organization.md` |
| Color Management | `references/color-palette-management.md` |
| Typography | `references/typography-specifications.md` |
| Logo Usage | `references/logo-usage-rules.md` |
| Approval Checklist | `references/approval-checklist.md` |
## Scripts
| Script | Purpose |
|--------|---------|
| `scripts/inject-brand-context.cjs` | Extract brand context for prompt injection |
| `scripts/sync-brand-to-tokens.cjs` | Sync brand-guidelines.md → design-tokens.json/css |
| `scripts/validate-asset.cjs` | Validate asset naming, size, format |
| `scripts/extract-colors.cjs` | Extract and compare colors against palette |
## Templates
| Template | Purpose |
|----------|---------|
| `templates/brand-guidelines-starter.md` | Complete starter template for new brands |
## Routing
1. Parse subcommand from `$ARGUMENTS` (first word)
2. Load corresponding `references/{subcommand}.md`
3. Execute with remaining argumentsRelated Skills
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