schema-markup

Schema.org markup implementation patterns for rich results. Use when adding structured data to content for enhanced SERP appearances.

248 stars

Best use case

schema-markup is best used when you need a repeatable AI agent workflow instead of a one-off prompt.

Schema.org markup implementation patterns for rich results. Use when adding structured data to content for enhanced SERP appearances.

Teams using schema-markup should expect a more consistent output, faster repeated execution, less prompt rewriting.

When to use this skill

  • You want a reusable workflow that can be run more than once with consistent structure.

When not to use this skill

  • You only need a quick one-off answer and do not need a reusable workflow.
  • You cannot install or maintain the underlying files, dependencies, or repository context.

Installation

Claude Code / Cursor / Codex

$curl -o ~/.claude/skills/schema-markup/SKILL.md --create-dirs "https://raw.githubusercontent.com/MadAppGang/claude-code/main/plugins/seo/skills/schema-markup/SKILL.md"

Manual Installation

  1. Download SKILL.md from GitHub
  2. Place it in .claude/skills/schema-markup/SKILL.md inside your project
  3. Restart your AI agent — it will auto-discover the skill

How schema-markup Compares

Feature / Agentschema-markupStandard Approach
Platform SupportNot specifiedLimited / Varies
Context Awareness High Baseline
Installation ComplexityUnknownN/A

Frequently Asked Questions

What does this skill do?

Schema.org markup implementation patterns for rich results. Use when adding structured data to content for enhanced SERP appearances.

Where can I find the source code?

You can find the source code on GitHub using the link provided at the top of the page.

Related Guides

SKILL.md Source

plugin: seo
updated: 2026-01-20

# Schema Markup

## When to Use

- Adding structured data to content
- Implementing rich results
- Validating existing schema
- Planning schema strategy

## Common Schema Types

### Article/BlogPosting

```json
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Article Title (max 110 chars)",
  "image": ["https://example.com/image.jpg"],
  "author": {
    "@type": "Person",
    "name": "Author Name"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Publisher Name",
    "logo": {
      "@type": "ImageObject",
      "url": "https://example.com/logo.jpg"
    }
  },
  "datePublished": "2025-01-01",
  "dateModified": "2025-01-15"
}
```

### FAQPage

```json
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Question text?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Answer text."
      }
    }
  ]
}
```

### HowTo

```json
{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to do something",
  "step": [
    {
      "@type": "HowToStep",
      "name": "Step 1 title",
      "text": "Step 1 description"
    },
    {
      "@type": "HowToStep",
      "name": "Step 2 title",
      "text": "Step 2 description"
    }
  ]
}
```

## Implementation Checklist

- [ ] Use JSON-LD format (preferred by Google)
- [ ] Place in `<head>` or end of `<body>`
- [ ] Include all required properties
- [ ] Validate with Google Rich Results Test
- [ ] Test with Schema.org validator
- [ ] Check Search Console for errors

## Best Practices

1. **Be specific**: Use most specific type (BlogPosting over Article)
2. **Be accurate**: Only mark up visible content
3. **Be complete**: Include all required properties
4. **Test thoroughly**: Use validation tools
5. **Monitor**: Check Search Console regularly

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