ads-management
Activate for paid advertising campaigns on Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads. Includes ad copywriting, audience targeting, budget optimization, A/B testing, and ROAS tracking. Used by ads-specialist and campaign-manager agents.
Best use case
ads-management is best used when you need a repeatable AI agent workflow instead of a one-off prompt.
Activate for paid advertising campaigns on Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads. Includes ad copywriting, audience targeting, budget optimization, A/B testing, and ROAS tracking. Used by ads-specialist and campaign-manager agents.
Teams using ads-management should expect a more consistent output, faster repeated execution, less prompt rewriting.
When to use this skill
- You want a reusable workflow that can be run more than once with consistent structure.
When not to use this skill
- You only need a quick one-off answer and do not need a reusable workflow.
- You cannot install or maintain the underlying files, dependencies, or repository context.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/ads-management/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How ads-management Compares
| Feature / Agent | ads-management | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
Activate for paid advertising campaigns on Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads. Includes ad copywriting, audience targeting, budget optimization, A/B testing, and ROAS tracking. Used by ads-specialist and campaign-manager agents.
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
SKILL.md Source
# Ads Management
Paid advertising campaign creation, optimization, and performance tracking.
## When to Use
- Paid ad campaign creation
- Ad copywriting
- Audience targeting setup
- Budget optimization
- A/B testing strategy
- ROAS/CPA tracking
- Platform-specific ads
## Core Capabilities
### Platform Specifications
Load: `references/platform-specs.md`
### Ad Copy Templates
Load: `references/ad-copy-templates.md`
### Audience Targeting
Load: `references/audience-targeting.md`
### Optimization Playbook
Load: `references/optimization-playbook.md`
## Quick Reference
| Platform | Ad Types | Min Budget |
|----------|----------|------------|
| Google | Search, Display, Video | $10/day |
| Meta | Feed, Stories, Reels | $5/day |
| LinkedIn | Sponsored, Message | $10/day |
| TikTok | In-Feed, TopView | $20/day |
**Key Metrics:** CTR, CVR, CPC, CPM, ROAS, CPA
## Workflow
### Campaign Setup
1. Define objective (awareness/traffic/conversions)
2. Set budget and schedule
3. Create audience segments
4. Write ad copy variations
5. Design creatives
6. Set up tracking pixels
7. Launch and monitor
### Optimization Cycle
1. Review performance (daily)
2. Pause underperformers
3. Scale winners
4. Test new variations
5. Adjust bids/budgets
## Output Format
```markdown
## Ad Campaign: [Name]
**Platform:** [Google/Meta/etc.]
**Objective:** [Conversions/Traffic/etc.]
**Budget:** $[X]/day
**Audience:** [Targeting details]
### Ad Copy
Headline: [text]
Description: [text]
CTA: [button text]
### Targeting
[Audience specs]
```
## Report Output
**Activate:** `assets-organizing` skill for report file paths
Ads reports go to `assets/reports/ads/{date}-{platform}-report.md`
## Skill Dependencies
**Related Skills:** creativity, assets-organizing (report organization)
## Best Practices
1. Start small, scale winners
2. Test one variable at a time
3. Audience > Creative > Copy
4. Track conversions, not clicks
5. Negative keywords/exclusions matterRelated Skills
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