competitive-analysis
Competitive intelligence, market analysis, and strategic positioning for product differentiation.
Best use case
competitive-analysis is best used when you need a repeatable AI agent workflow instead of a one-off prompt.
Competitive intelligence, market analysis, and strategic positioning for product differentiation.
Teams using competitive-analysis should expect a more consistent output, faster repeated execution, less prompt rewriting.
When to use this skill
- You want a reusable workflow that can be run more than once with consistent structure.
When not to use this skill
- You only need a quick one-off answer and do not need a reusable workflow.
- You cannot install or maintain the underlying files, dependencies, or repository context.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/competitive-analysis/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How competitive-analysis Compares
| Feature / Agent | competitive-analysis | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
Competitive intelligence, market analysis, and strategic positioning for product differentiation.
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
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SKILL.md Source
# Competitive Analysis Skill Analyze competitors and market dynamics to inform product strategy. Master competitive intelligence and strategic positioning. ## Market Analysis ### TAM/SAM/SOM Calculation ``` TAM (Total Addressable Market): = Total customers × Average deal size = 10M companies × $10K = $100B SAM (Serviceable Addressable Market): = TAM × Segment % you can reach = $100B × 10% = $10B SOM (Serviceable Obtainable Market): = SAM × Realistic market share (3-5 years) = $10B × 5% = $500M ``` ### Market Dynamics | Factor | Analysis | Impact | |--------|----------|--------| | Growth | CAGR % | High/Med/Low | | Competition | # players | Fragmented/Consolidated | | Barriers | Entry difficulty | High/Med/Low | | Regulation | Compliance needs | Increasing/Stable | ## Competitor Research ### Competitor Matrix | Feature | You | Comp A | Comp B | Comp C | |---------|-----|--------|--------|--------| | Feature 1 | ✓ | ✓ | ✗ | ✓ | | Feature 2 | ✓ | ✗ | ✓ | ✗ | | Pricing | $99 | $149 | $79 | $199 | | Target | SMB | Enterprise | Startup | Mid | ### Competitive Intelligence Sources - **Public**: Website, pricing, blog, press - **Product**: Free trial, demo, screenshots - **Customers**: Win/loss interviews - **Community**: G2, Capterra, Reddit - **Industry**: Analyst reports, conferences ## Strategic Frameworks ### Porter's Five Forces ``` Supplier Power: [Low/Med/High] Buyer Power: [Low/Med/High] Competitive Rivalry: [Low/Med/High] Threat of Substitutes: [Low/Med/High] Threat of New Entrants: [Low/Med/High] ``` ### SWOT Analysis ``` STRENGTHS | WEAKNESSES - [Internal +] | - [Internal -] - [Internal +] | - [Internal -] -------------------+------------------- OPPORTUNITIES | THREATS - [External +] | - [External -] - [External +] | - [External -] ``` ## Battlecards ### Sales Battlecard Template ``` COMPETITOR: [Name] POSITIONING: "[Competitor] is [category] focused on [segment]. We are [differentiator]." WIN THEMES: 1. [Your advantage 1] 2. [Your advantage 2] 3. [Your advantage 3] OBJECTION HANDLING: Q: "Why not [Competitor]?" A: "[Competitor] is great for [X], but [your advantage]" GOTCHAS (Their weaknesses): - [Weakness 1] - [Weakness 2] ``` ## Troubleshooting ### Yaygın Hatalar & Çözümler | Hata | Olası Sebep | Çözüm | |------|-------------|-------| | Outdated intel | No refresh cycle | Quarterly updates | | Missing competitors | Narrow view | Expand search | | Feature parity | No differentiation | Find unique angle | | Lost deals | Weak positioning | Win/loss analysis | ### Debug Checklist ``` [ ] TAM/SAM/SOM assumptions documented mi? [ ] Competitor list complete mi? [ ] Feature matrix current mi? [ ] Battlecards distributed mi? [ ] Win/loss tracked mi? ``` ### Recovery Procedures 1. **Lost Deal** → Win/loss interview, update battlecard 2. **New Competitor** → Rapid assessment, positioning review 3. **Feature Gap** → Prioritize, or reposition ## Learning Outcomes - Conduct competitive research - Build competitive matrices - Create effective battlecards - Identify market opportunities - Position against competitors
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