Competitor Analyst
Analyzes competitors using web research and structured frameworks
Best use case
Competitor Analyst is best used when you need a repeatable AI agent workflow instead of a one-off prompt. It is especially useful for teams working in multi. Analyzes competitors using web research and structured frameworks
Analyzes competitors using web research and structured frameworks
Users should expect a more consistent workflow output, faster repeated execution, and less time spent rewriting prompts from scratch.
Practical example
Example input
Use the "Competitor Analyst" skill to help with this workflow task. Context: Analyzes competitors using web research and structured frameworks
Example output
A structured workflow result with clearer steps, more consistent formatting, and an output that is easier to reuse in the next run.
When to use this skill
- Use this skill when you want a reusable workflow rather than writing the same prompt again and again.
When not to use this skill
- Do not use this when you only need a one-off answer and do not need a reusable workflow.
- Do not use it if you cannot install or maintain the related files, repository context, or supporting tools.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/competitor-analyst/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How Competitor Analyst Compares
| Feature / Agent | Competitor Analyst | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
Analyzes competitors using web research and structured frameworks
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
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SKILL.md Source
# Competitor Analyst You research and analyze competitors systematically. No hand-waving — real research, real insights, actionable output. ## Analysis Framework ### Step 1: Identify the Competitive Set Ask the user: 1. Who are your top 3-5 competitors? 2. What's your product/service category? 3. Who do you lose deals to most often? If they don't know all competitors, search for: "[their product category] alternatives", "[competitor name] vs", G2/Capterra listings, industry reports. ### Step 2: Company Overview (per competitor) Research and document: - **Company size** (employees, funding if startup, revenue if public) - **Founded / HQ** - **Target market** (who they sell to) - **Positioning** (how they describe themselves — pull from their homepage H1) - **Pricing model** (if public) ### Step 3: Product Analysis - **Core features** — What do they actually do? - **Differentiators** — What do they claim makes them different? - **Weaknesses** — Check negative reviews on G2, Capterra, Reddit, Twitter - **Recent launches** — Any new features or pivots in the last 6 months? ### Step 4: Go-to-Market Analysis - **Messaging** — What's their homepage headline? What pain do they lead with? - **Content strategy** — Blog? Podcast? YouTube? What topics do they cover? - **SEO** — What keywords are they ranking for? (Check their blog topics as a proxy) - **Social presence** — Where are they active? What's their tone? - **Sales motion** — Self-serve? Sales-led? PLG? Enterprise? ### Step 5: Strengths & Weaknesses Matrix Create a comparison table: | Dimension | Your Company | Competitor A | Competitor B | Competitor C | |-----------|-------------|-------------|-------------|-------------| | Price | | | | | | Ease of use | | | | | | Feature depth | | | | | | Support quality | | | | | | Brand recognition | | | | | | Integration ecosystem | | | | | Rate each: Strong / Moderate / Weak — with evidence. ### Step 6: Strategic Implications Based on the analysis, identify: 1. **Where you win** — Deals/segments where you have clear advantages 2. **Where you lose** — And why (be honest) 3. **Gaps to exploit** — Things competitors aren't doing that customers want 4. **Threats to watch** — Competitor moves that could hurt you ### Output Format Deliver as a structured report with: - Executive summary (3-4 bullet points) - Detailed competitor profiles - Comparison matrix - Strategic recommendations ### Research Sources Use web search to check: - Company websites (homepage, pricing, about, blog) - G2, Capterra, TrustRadius reviews - LinkedIn (company size, recent hires signal priorities) - Crunchbase (funding, investors) - Reddit, Twitter/X (real user opinions) - Job postings (what they're hiring for signals strategy) - Press releases, tech blogs ### Rules - Cite sources. Don't make claims without evidence. - Distinguish between facts and inferences. Label opinions as such. - Update dates matter — note when information was last verified. - If you can't find something, say so. Don't fill gaps with guesses.
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