Best use case
Page CRO Skill is best used when you need a repeatable AI agent workflow instead of a one-off prompt.
## Trigger
Teams using Page CRO Skill should expect a more consistent output, faster repeated execution, less prompt rewriting.
When to use this skill
- You want a reusable workflow that can be run more than once with consistent structure.
When not to use this skill
- You only need a quick one-off answer and do not need a reusable workflow.
- You cannot install or maintain the underlying files, dependencies, or repository context.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/sw-page-cro/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How Page CRO Skill Compares
| Feature / Agent | Page CRO Skill | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
## Trigger
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
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SKILL.md Source
# Page CRO Skill
## Trigger
Audit any landing/product page for conversion blockers.
**Trigger phrases:** "audit this page", "conversion audit", "why isn't this converting", "page CRO", "landing page review"
## Process
1. **Load page**: Fetch URL and analyse structure, copy, layout, CTAs
2. **Heuristic evaluation**: Check against 40+ conversion principles
3. **Identify blockers**: Categorise as critical, warning, or opportunity
4. **Benchmark**: Compare against industry conversion rates
5. **Recommend**: Specific, prioritised fixes with expected impact
## Audit Framework
### Above the Fold (most critical)
- [ ] Value proposition clear within 5 seconds
- [ ] Primary CTA visible without scrolling
- [ ] Headline matches visitor intent / ad copy
- [ ] No competing CTAs or distractions
### Trust Signals
- [ ] Social proof present (testimonials, logos, numbers)
- [ ] Security indicators (SSL, payment badges)
- [ ] Risk reducers (guarantee, free trial, no credit card)
### Copy
- [ ] Benefit-led, not feature-led
- [ ] Specific numbers over vague claims
- [ ] Addresses primary objection
- [ ] Scannable (subheadings, bullets, short paragraphs)
### CTA
- [ ] Action-oriented button text (not "Submit")
- [ ] Contrasting colour
- [ ] Repeated at logical intervals
- [ ] Microcopy addresses friction ("No credit card required")
### Mobile
- [ ] Touch-friendly tap targets (44px+)
- [ ] No horizontal scroll
- [ ] CTA accessible on mobile viewport
- [ ] Images load quickly
## Output Format
```
# CRO Audit: [URL]
## Conversion Score: [X/100]
## Critical (fix today)
1. [Issue] → [Specific fix] — Expected impact: [High]
## Warnings (fix this week)
1. [Issue] → [Specific fix] — Expected impact: [Medium]
## Opportunities (test these)
1. [Opportunity] → [How to test]
## Recommended A/B Tests
1. [Test idea] — [Hypothesis] — [Estimated lift]
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