brand-guidelines
Applies Anthropic brand colors (dark #141413, orange #d97757, blue #6a9bcc, green #788c5d), Poppins headings, and Lora body text to artifacts such as presentations, documents, or visuals. Use when the user needs Anthropic brand styling, brand color application, corporate typography, or visual formatting following Anthropic design standards.
Best use case
brand-guidelines is best used when you need a repeatable AI agent workflow instead of a one-off prompt. It is especially useful for teams working in multi. Applies Anthropic brand colors (dark #141413, orange #d97757, blue #6a9bcc, green #788c5d), Poppins headings, and Lora body text to artifacts such as presentations, documents, or visuals. Use when the user needs Anthropic brand styling, brand color application, corporate typography, or visual formatting following Anthropic design standards.
Applies Anthropic brand colors (dark #141413, orange #d97757, blue #6a9bcc, green #788c5d), Poppins headings, and Lora body text to artifacts such as presentations, documents, or visuals. Use when the user needs Anthropic brand styling, brand color application, corporate typography, or visual formatting following Anthropic design standards.
Users should expect a more consistent workflow output, faster repeated execution, and less time spent rewriting prompts from scratch.
Practical example
Example input
Use the "brand-guidelines" skill to help with this workflow task. Context: Applies Anthropic brand colors (dark #141413, orange #d97757, blue #6a9bcc, green #788c5d), Poppins headings, and Lora body text to artifacts such as presentations, documents, or visuals. Use when the user needs Anthropic brand styling, brand color application, corporate typography, or visual formatting following Anthropic design standards.
Example output
A structured workflow result with clearer steps, more consistent formatting, and an output that is easier to reuse in the next run.
When to use this skill
- Use this skill when you want a reusable workflow rather than writing the same prompt again and again.
When not to use this skill
- Do not use this when you only need a one-off answer and do not need a reusable workflow.
- Do not use it if you cannot install or maintain the related files, repository context, or supporting tools.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/brand-guidelines/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How brand-guidelines Compares
| Feature / Agent | brand-guidelines | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
Applies Anthropic brand colors (dark #141413, orange #d97757, blue #6a9bcc, green #788c5d), Poppins headings, and Lora body text to artifacts such as presentations, documents, or visuals. Use when the user needs Anthropic brand styling, brand color application, corporate typography, or visual formatting following Anthropic design standards.
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
SKILL.md Source
# Anthropic Brand Styling ## When to use this skill Use this skill when: - The user needs to apply Anthropic brand colors and typography to any artifact - The user asks about Anthropic's official color palette, fonts, or visual identity - An artifact (presentation, document, visual) needs Anthropic's look-and-feel - The user mentions brand guidelines, corporate styling, or Anthropic visual standards ## Brand Guidelines ### Colors **Main Colors:** - Dark: `#141413` - Primary text and dark backgrounds - Light: `#faf9f5` - Light backgrounds and text on dark - Mid Gray: `#b0aea5` - Secondary elements - Light Gray: `#e8e6dc` - Subtle backgrounds **Accent Colors:** - Orange: `#d97757` - Primary accent - Blue: `#6a9bcc` - Secondary accent - Green: `#788c5d` - Tertiary accent ### Typography - **Headings**: Poppins (with Arial fallback) - **Body Text**: Lora (with Georgia fallback) - **Note**: Fonts should be pre-installed in your environment for best results ## Features ### Smart Font Application - Applies Poppins font to headings (24pt and larger) - Applies Lora font to body text - Automatically falls back to Arial/Georgia if custom fonts unavailable - Preserves readability across all systems ### Text Styling - Headings (24pt+): Poppins font - Body text: Lora font - Smart color selection based on background - Preserves text hierarchy and formatting ### Shape and Accent Colors - Non-text shapes use accent colors - Cycles through orange, blue, and green accents - Maintains visual interest while staying on-brand ## Technical Details ### Font Management - Uses system-installed Poppins and Lora fonts when available - Provides automatic fallback to Arial (headings) and Georgia (body) - No font installation required - works with existing system fonts - For best results, pre-install Poppins and Lora fonts in your environment ### Color Application - Uses RGB color values for precise brand matching - Applied via python-pptx's RGBColor class - Maintains color fidelity across different systems ## Workflow 1. **Identify the artifact** to style (presentation, document, HTML, image). 2. **Apply colors**: Use main colors for backgrounds and text; accent colors for highlights and shapes. 3. **Apply typography**: Poppins for headings (24pt+), Lora for body text. 4. **Verify contrast**: Ensure dark text on light backgrounds and light text on dark backgrounds. ```python # Example: Apply brand colors to a PowerPoint slide from pptx.util import Pt from pptx.dml.color import RGBColor # Anthropic brand colors DARK = RGBColor(0x14, 0x14, 0x13) LIGHT = RGBColor(0xFA, 0xF9, 0xF5) ORANGE = RGBColor(0xD9, 0x77, 0x57) ``` ## Keywords branding, corporate identity, visual identity, brand colors, typography, Anthropic brand, Poppins, Lora
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