brand-guidelines

# Anthropic Brand Styling

## When to use this skill

Use this skill when:
- The user needs to apply Anthropic brand colors and typography to any artifact
- The user asks about Anthropic's official color palette, fonts, or visual identity
- An artifact (presentation, document, visual) needs Anthropic's look-and-feel
- The user mentions brand guidelines, corporate styling, or Anthropic visual standards

## Brand Guidelines

### Colors

**Main Colors:**

- Dark: `#141413` - Primary text and dark backgrounds
- Light: `#faf9f5` - Light backgrounds and text on dark
- Mid Gray: `#b0aea5` - Secondary elements
- Light Gray: `#e8e6dc` - Subtle backgrounds

**Accent Colors:**

- Orange: `#d97757` - Primary accent
- Blue: `#6a9bcc` - Secondary accent
- Green: `#788c5d` - Tertiary accent

### Typography

- **Headings**: Poppins (with Arial fallback)
- **Body Text**: Lora (with Georgia fallback)
- **Note**: Fonts should be pre-installed in your environment for best results

## Features

### Smart Font Application

- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems

### Text Styling

- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting

### Shape and Accent Colors

- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand

## Technical Details

### Font Management

- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment

### Color Application

- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems

## Workflow

1. **Identify the artifact** to style (presentation, document, HTML, image).
2. **Apply colors**: Use main colors for backgrounds and text; accent colors for highlights and shapes.
3. **Apply typography**: Poppins for headings (24pt+), Lora for body text.
4. **Verify contrast**: Ensure dark text on light backgrounds and light text on dark backgrounds.

```python
# Example: Apply brand colors to a PowerPoint slide
from pptx.util import Pt
from pptx.dml.color import RGBColor

# Anthropic brand colors
DARK = RGBColor(0x14, 0x14, 0x13)
LIGHT = RGBColor(0xFA, 0xF9, 0xF5)
ORANGE = RGBColor(0xD9, 0x77, 0x57)
```

## Keywords

branding, corporate identity, visual identity, brand colors, typography, Anthropic brand, Poppins, Lora