app-store

# App Store Optimization & Marketing Skills

Skills for optimizing your app's App Store presence and building promotional strategies — from descriptions to comprehensive marketing campaigns.

## When This Skill Activates

Use this skill when the user:
- Needs to write App Store description or promotional text
- Wants to plan screenshot sequence and captions
- Asks about ASO (App Store Optimization) or keywords
- Needs help responding to App Store reviews
- Wants to improve app discoverability
- Asks about marketing strategy, promotion, or user acquisition
- Wants to use App Store features (events, custom pages, offers, featuring)
- Asks about paid acquisition or Apple Search Ads
- App was rejected or wants to avoid rejection

## Available Skills

### marketing-strategy/ ⭐ NEW
Comprehensive marketing strategy advisor — describe your app and get a tailored promotional plan.
- Analyzes app type, monetization model, audience, and lifecycle stage
- Recommends the right App Store features for your situation
- Builds promotional calendar with implementation roadmap
- Orchestrates generator sub-skills for implementation
- Strategy templates for subscription, paid, freemium, and game apps

### app-description-writer/
Generate compelling App Store descriptions that convert.
- Promotional text (170 chars)
- Full description (4000 chars)
- What's New text for updates
- Localization guidance

### screenshot-planner/
Plan App Store screenshot sequences with captions.
- 5-10 screenshot storyboard
- Caption writing
- Device frame recommendations
- Localization considerations

### keyword-optimizer/
Optimize app title, subtitle, and keywords for search.
- Keyword research methodology
- Character limit optimization (100 chars)
- Competitor analysis
- Localization keyword strategy
- **NEW:** Advanced tactics (cross-localization, screenshot indexing)
- **NEW:** Keyword criteria (Pop/Diff sweet spots, opportunity scoring)
- **NEW:** Existing app strategy (safe optimization)

### review-response-writer/
Professional responses to App Store reviews.
- Templates for common scenarios
- Tone and brand voice guidelines
- Turning negative reviews into opportunities
- When to respond vs. when not to

### apple-search-ads/
Apple Search Ads campaign strategy for indie developers.
- Readiness assessment (minimum thresholds before spending)
- Campaign types and keyword strategy
- Budget planning by app stage (launch, growth, scale)
- Bid optimization with CPT benchmarks by category
- Campaign structure templates and measurement KPIs
- Custom Product Pages integration for ad groups

### rejection-handler/
Handle App Store rejections and prepare submissions to avoid them.
- Pre-submission audit checklist by guideline section
- Rejection analysis and response strategy
- Resolution Center response templates
- Appeal escalation path (Resolution Center → phone → App Review Board)
- Top 20 common rejections with fixes (common-rejections.md)

## Related Generator Skills

These generator skills produce code, metadata, and configuration for App Store features:

| Skill | Purpose |
|-------|---------|
| `generators/subscription-offers` | StoreKit 2 code for all subscription offer types |
| `generators/win-back-offers` | Win-back flow for churned subscribers |
| `generators/promoted-iap` | Promoted In-App Purchase setup |
| `generators/in-app-events` | In-App Event metadata templates |
| `generators/custom-product-pages` | Custom Product Page strategy and metadata |
| `generators/product-page-optimization` | A/B test plans for product page |
| `generators/featuring-nomination` | App Store featuring pitch templates |
| `generators/offer-codes-setup` | Offer code distribution strategies |
| `generators/pre-orders` | Pre-order setup and launch timelines |
| `generators/app-store-assets` | Asset specs for all App Store media |

## How to Use

1. User requests App Store help
2. For strategy questions → Read `marketing-strategy/SKILL.md`
3. For paid acquisition → Read `apple-search-ads/SKILL.md`
4. For rejections or submission prep → Read `rejection-handler/SKILL.md`
5. For specific content → Read the relevant sub-skill's SKILL.md
6. For code/implementation → Read the relevant generator skill
7. Ask clarifying questions about the app
8. Generate optimized content
9. Provide alternatives and explain choices

## Key Principles

### 1. User-Focused Copy
- Lead with benefits, not features
- Speak to user pain points
- Use clear, simple language
- Include social proof where possible

### 2. Platform Guidelines
- Stay within character limits
- Follow Apple's content guidelines
- Avoid prohibited terms (free, best, #1)
- Don't mention competing platforms

### 3. Search Optimization
- Use high-value keywords naturally
- Don't stuff keywords
- Consider localized search terms
- Update for seasonal relevance