brand-guidelines

Create and maintain brand guidelines including visual identity, voice and tone, and usage rules. Use for establishing brand standards, style guides, and ensuring brand consistency across materials.

5 stars

byvamseeachanta

View on GitHub Installation ↓

Best use case

brand-guidelines is best used when you need a repeatable AI agent workflow instead of a one-off prompt.

Create and maintain brand guidelines including visual identity, voice and tone, and usage rules. Use for establishing brand standards, style guides, and ensuring brand consistency across materials.

Teams using brand-guidelines should expect a more consistent output, faster repeated execution, less prompt rewriting.

When to use this skill

You want a reusable workflow that can be run more than once with consistent structure.

When not to use this skill

You only need a quick one-off answer and do not need a reusable workflow.
You cannot install or maintain the underlying files, dependencies, or repository context.

Installation

Claude Code / Cursor / Codex

$curl -o ~/.claude/skills/brand-guidelines/SKILL.md --create-dirs "https://raw.githubusercontent.com/vamseeachanta/workspace-hub/main/.agents/skills/business/communication/brand-guidelines/SKILL.md"

Manual Installation

Download SKILL.md from GitHub
Place it in .claude/skills/brand-guidelines/SKILL.md inside your project
Restart your AI agent — it will auto-discover the skill

How brand-guidelines Compares

Feature / Agent	brand-guidelines	Standard Approach
Platform Support	Not specified	Limited / Varies
Context Awareness	High	Baseline
Installation Complexity	Unknown	N/A

Frequently Asked Questions

What does this skill do?

Create and maintain brand guidelines including visual identity, voice and tone, and usage rules. Use for establishing brand standards, style guides, and ensuring brand consistency across materials.

Where can I find the source code?

You can find the source code on GitHub using the link provided at the top of the page.

SKILL.md Source

# Brand Guidelines

## Overview

This skill guides the creation of comprehensive brand guidelines that ensure consistency across all brand touchpoints. A strong brand guideline document serves as the single source of truth for brand expression.

## When to Use

- Establishing new brand identity
- Documenting existing brand standards
- Creating style guides for teams
- Ensuring brand consistency across materials
- Onboarding designers and content creators
- Rebranding projects

## Quick Start

1. **Define brand foundation** (mission, vision, values, personality)
2. **Document visual identity** (logo, colors, typography)
3. **Establish voice and tone** (writing style, tone variations)
4. **Create usage examples** (do's and don'ts)
5. **Compile assets** (logos, fonts, templates)

```markdown
# [Brand Name] Brand Guidelines

## Related Skills

- [theme-factory](../../content-design/theme-factory/SKILL.md) - Quick color/font themes
- [frontend-design](../../content-design/frontend-design/SKILL.md) - Web implementation
- [internal-comms](../internal-comms/SKILL.md) - Brand voice in communications

---

## Version History

- **2.0.0** (2026-01-02): Upgraded to v2 template - added Quick Start, When to Use, Execution Checklist, Error Handling, Metrics sections
- **1.0.0** (2024-10-15): Initial release with complete guidelines template, logo usage, color system, typography, imagery, voice and tone, applications

## Sub-Skills

- [Brand Foundation](brand-foundation/SKILL.md)
- [Visual Identity](visual-identity/SKILL.md)
- [Voice](voice/SKILL.md)
- [Complete Guidelines Template](complete-guidelines-template/SKILL.md)
- [Table of Contents](table-of-contents/SKILL.md)
- [Mission Statement](mission-statement/SKILL.md)
- [Vision Statement](vision-statement/SKILL.md)
- [Brand Values](brand-values/SKILL.md)
- [[Value 1]: [One Word] (+3)](value-1-one-word/SKILL.md)
- [Brand Personality](brand-personality/SKILL.md)
- [Primary Logo](primary-logo/SKILL.md)
- [Primary Logo (+4)](primary-logo/SKILL.md)
- [Logo Misuse](logo-misuse/SKILL.md)
- [Color Palette Definition](color-palette-definition/SKILL.md)
- [Primary Colors (+3)](primary-colors/SKILL.md)
- [Accessibility](accessibility/SKILL.md)
- [Type System](type-system/SKILL.md)
- [Primary Typeface: [Font Name] (+3)](primary-typeface-font-name/SKILL.md)
- [Type Scale](type-scale/SKILL.md)
- [Photography Style](photography-style/SKILL.md)
- [Style Attributes (+3)](style-attributes/SKILL.md)
- [Style Characteristics (+1)](style-characteristics/SKILL.md)
- [Brand Voice](brand-voice/SKILL.md)
- [Our Voice (+1)](our-voice/SKILL.md)
- [Tone by Context](tone-by-context/SKILL.md)
- [Digital Applications](digital-applications/SKILL.md)
- [Website (+3)](website/SKILL.md)
- [Business Cards (+2)](business-cards/SKILL.md)
- [8. Do's and Don'ts Summary](8-dos-and-donts-summary/SKILL.md)
- [Do [check] (+1)](do-check/SKILL.md)
- [Governance](governance/SKILL.md)
- [Approval Process (+3)](approval-process/SKILL.md)
- [Execution Checklist](execution-checklist/SKILL.md)
- [Common Issues](common-issues/SKILL.md)
- [Metrics](metrics/SKILL.md)

Related Skills

static-site-brand-identity-migration-tdd

from vamseeachanta/workspace-hub

Execute approved static-site brand identity/logo migrations with TDD across canonical content sources, generated deploy output, legacy checked-in HTML, existing stale tests, and build/docs contracts.