competitive-intelligence

Generate interactive HTML battlecards for competitive sales enablement and market positioning

5 stars

Best use case

competitive-intelligence is best used when you need a repeatable AI agent workflow instead of a one-off prompt.

Generate interactive HTML battlecards for competitive sales enablement and market positioning

Teams using competitive-intelligence should expect a more consistent output, faster repeated execution, less prompt rewriting.

When to use this skill

You want a reusable workflow that can be run more than once with consistent structure.

When not to use this skill

You only need a quick one-off answer and do not need a reusable workflow.
You cannot install or maintain the underlying files, dependencies, or repository context.

Installation

Claude Code / Cursor / Codex

$curl -o ~/.claude/skills/competitive-intelligence/SKILL.md --create-dirs "https://raw.githubusercontent.com/vamseeachanta/workspace-hub/main/.agents/skills/business/sales/competitive-intelligence/SKILL.md"

Manual Installation

Download SKILL.md from GitHub
Place it in .claude/skills/competitive-intelligence/SKILL.md inside your project
Restart your AI agent — it will auto-discover the skill

How competitive-intelligence Compares

Feature / Agent	competitive-intelligence	Standard Approach
Platform Support	Not specified	Limited / Varies
Context Awareness	High	Baseline
Installation Complexity	Unknown	N/A

Frequently Asked Questions

What does this skill do?

Generate interactive HTML battlecards for competitive sales enablement and market positioning

Where can I find the source code?

You can find the source code on GitHub using the link provided at the top of the page.

SKILL.md Source

# Competitive Intelligence Skill Overview

This skill generates an **interactive HTML battlecard** for competitive sales enablement. Here's what it does:

## Core Functionality

The tool researches competitors through web search and optional integrations (CRM, docs, chat, transcripts), then outputs a self-contained HTML artifact with:

- **Comparison matrix** -- feature, pricing, and positioning overview
- **Clickable competitor tabs** -- expandable cards with differentiation, talk tracks, objections, and "landmine questions"
- **Your company card** -- recent releases and key differentiators

## Execution Process

The skill follows a five-phase workflow:

1. **Gather context** -- Your company, product, and competitor names
2. **Research your company** -- Product info, pricing, recent releases
3. **Research competitors** -- Features, pricing, news, reviews, hiring signals
4. **Pull connected data** -- Win/loss patterns, existing battlecards, field intel, call transcripts
5. **Build HTML artifact** -- Structured, dark-themed interface with tab navigation

## Data Per Competitor

Each battlecard includes: company profile, positioning statement, recent releases, win/loss areas, pricing intelligence, scenario-based talk tracks, common objections with responses, and strategic "landmine questions" designed to expose weaknesses.

## Recommended Refresh Cadence

- **Monthly** -- catch new releases and pricing changes
- **Before major deals** -- deep dive on specific competitor
- **After win/loss** -- update with new patterns
- **On competitor announcements** -- immediate updates

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