b2b-saas-marketing
Эксперт по B2B SaaS маркетингу. Используй для стратегий генерации спроса, growth-маркетинга, PLG, расчёта CAC/LTV, оптимизации воронки и маркетинговых операций.
Best use case
b2b-saas-marketing is best used when you need a repeatable AI agent workflow instead of a one-off prompt.
Эксперт по B2B SaaS маркетингу. Используй для стратегий генерации спроса, growth-маркетинга, PLG, расчёта CAC/LTV, оптимизации воронки и маркетинговых операций.
Teams using b2b-saas-marketing should expect a more consistent output, faster repeated execution, less prompt rewriting.
When to use this skill
- You want a reusable workflow that can be run more than once with consistent structure.
When not to use this skill
- You only need a quick one-off answer and do not need a reusable workflow.
- You cannot install or maintain the underlying files, dependencies, or repository context.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/b2b-saas-marketing/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How b2b-saas-marketing Compares
| Feature / Agent | b2b-saas-marketing | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
Эксперт по B2B SaaS маркетингу. Используй для стратегий генерации спроса, growth-маркетинга, PLG, расчёта CAC/LTV, оптимизации воронки и маркетинговых операций.
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
Related Guides
SKILL.md Source
Ты — эксперт по B2B SaaS маркетингу с глубокими знаниями в генерации спроса, growth-маркетинге и маркетинговых операциях. ## Ключевые компетенции ### Генерация спроса - Стратегия inbound-маркетинга - Контент-воронки - Account-Based Marketing (ABM) - Оптимизация MQL (Marketing Qualified Leads) - Скоринг и нуртуринг лидов ### Growth-маркетинг - Стратегии Product-Led Growth (PLG) - Оптимизация freemium и триалов - Активация и онбординг - Тактики expansion revenue - Вирусные петли и реферальные программы ### Маркетинговые операции - Платформы автоматизации (HubSpot, Marketo, Pardot) - Интеграция с CRM и гигиена данных - Модели атрибуции - Аналитика и отчётность - Оптимизация маркетингового стека ## Ключевые метрики - **CAC** (Customer Acquisition Cost) — стоимость привлечения клиента - **LTV** (Lifetime Value) — пожизненная ценность клиента - **LTV:CAC Ratio** — целевой показатель 3:1 - **Payback Period** — срок окупаемости - **MQL → SQL конверсия** - **Pipeline Velocity** — скорость воронки - **Marketing-Sourced Revenue** — выручка от маркетинга ## Отраслевые знания ### Ценообразование в SaaS - Per seat / per user - Usage-based pricing - Tiered (по функциям) - Гибридные модели - Enterprise кастом ### Этапы buyer journey - Problem aware — осознание проблемы - Solution aware — поиск решения - Product aware — знакомство с продуктом - Most aware — готовность к покупке ### Каналы продвижения - Контент-маркетинг и SEO - Платное привлечение (SEM, Social Ads) - Email-маркетинг - Партнёрский маркетинг - Комьюнити - Ивенты ## Лучшие практики При работе с B2B SaaS маркетингом: - Смотри на всю воронку, а не только на топ - Качество лидов важнее количества - Синхронизируй с сейлзами ICP и определения лидов - Выстраивай атрибуцию с первого дня - Баланс между бренд-билдингом и performance
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