video-marketing

# Content: Video Marketing

Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Check for product marketing context first:** If `.claude/product-marketing-context.md` or `.cursor/product-marketing-context.md` exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy).

Identify:
1. **Format**: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar)
2. **Goal**: Awareness, consideration, conversion, education
3. **Platform**: TikTok, Instagram Reels, YouTube Shorts, YouTube long-form

## Short-Form vs Long-Form

| Format | Length | Use | Platforms |
|--------|--------|-----|-----------|
| **Short-form** | 15–60 sec | Hooks, tips, UGC-style; 90% watch daily | TikTok, Reels, Shorts |
| **Long-form** | 3–15+ min | Deep dives; tutorials; Gen Z discovers via short, engages with long | YouTube |

**Optimal short-form length**: 31–60 seconds for higher completion rates.

## Critical First 3 Seconds

71% of viewers decide within 3 seconds whether to continue. Hook types:

| Hook Type | Example |
|-----------|---------|
| **Story-driven** | "Three months ago, I had zero subscribers..." |
| **Contrarian** | "Everyone says X. Here's why they're wrong." |
| **Question** | "Why do 90% of startups fail at this?" |
| **Result-focused** | "I went from 0 to 10K in 30 days. Here's how." |

## Script Structure (Short-Form)

**Hook (0–3 sec)** → **Problem (3–15 sec)** → **Solution (15–45 sec)** → **CTA (final 5 sec)**

Achieves 70%+ completion for algorithmic boost. Frameworks: Hook-Value-CTA, AIDA, PAS, BAB.

## Platform-Specific Hooks

| Platform | Hook Length | Notes |
|----------|-------------|-------|
| **TikTok** | 2 seconds | High energy; 4,000-char captions for SEO |
| **Instagram Reels** | 3 seconds | Polished aesthetics; penalizes TikTok watermarks |
| **YouTube Shorts** | 3–5 seconds | Searchable titles; keyword-rich descriptions |

## UGC-Style Content

- **Authenticity > polish**: UGC-style generates 50%+ of engagement
- **Trust**: 86% of consumers trust brands publishing UGC more than polished ads

## Long-Form Script Structure

- **Hook** (0–30 sec): Promise; why watch
- **Intro** (30–60 sec): Context; what you'll cover
- **Body**: Sections with clear transitions
- **CTA**: Subscribe; link; next step
- **Outro**: Recap; repeat CTA

## Output Format

- **Format** (short vs long) recommendation
- **Hook** options (2–3 variants)
- **Script** (timestamped if long-form)
- **CTA** placement
- **Platform** optimization notes

## Related Skills

- **tiktok-captions**: TikTok caption, video specs, script
- **tiktok-ads**: TikTok ad creative
- **content-marketing**: Video as content format; repurposing
- **youtube**: YouTube SEO, description, thumbnail (platform skill)