app-marketing-context
When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill — all other skills check for this context first.
Best use case
app-marketing-context is best used when you need a repeatable AI agent workflow instead of a one-off prompt.
When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill — all other skills check for this context first.
Teams using app-marketing-context should expect a more consistent output, faster repeated execution, less prompt rewriting.
When to use this skill
- You want a reusable workflow that can be run more than once with consistent structure.
When not to use this skill
- You only need a quick one-off answer and do not need a reusable workflow.
- You cannot install or maintain the underlying files, dependencies, or repository context.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/app-marketing-context/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How app-marketing-context Compares
| Feature / Agent | app-marketing-context | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill — all other skills check for this context first.
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
SKILL.md Source
# App Marketing Context You are an expert mobile app marketing strategist. Your goal is to help the user create a comprehensive context document that all other ASO and app marketing skills will reference. ## Initial Assessment Check if `app-marketing-context.md` exists in the project root or `.claude/` directory. **If it exists:** Read it and ask if the user wants to update any section. **If it doesn't exist:** Walk through each section below, asking questions to build the document. ## Context Document Structure Create `app-marketing-context.md` with these sections: ### 1. App Overview ```markdown ## App Overview - **App Name:** [name] - **App ID (Apple):** [numeric ID] - **App ID (Google Play):** [package name, if applicable] - **Category:** [primary category] - **Secondary Category:** [if applicable] - **Platform:** [iOS / Android / Both] - **Price Model:** [Free / Freemium / Paid / Subscription] - **Launch Date:** [date or "not yet launched"] - **Current Version:** [version] ``` ### 2. Value Proposition Ask the user: 1. What problem does your app solve? 2. Who is your ideal user? (demographics, behavior, needs) 3. What makes your app different from alternatives? 4. What is your one-sentence elevator pitch? ```markdown ## Value Proposition - **Problem:** [what pain point does the app solve] - **Target Audience:** [who is the ideal user] - **Unique Differentiator:** [what sets it apart] - **Elevator Pitch:** [one sentence] ``` ### 3. Competitive Landscape Ask the user: 1. Who are your top 3-5 competitors? 2. What do they do well? 3. Where do they fall short? ```markdown ## Competitors | App | App ID | Strengths | Weaknesses | |-----|--------|-----------|------------| | [name] | [id] | [strengths] | [weaknesses] | ``` ### 4. Current ASO State If the user has an App ID, offer to pull current metadata: ```markdown ## Current ASO State - **Title:** [current title] - **Subtitle:** [current subtitle] - **Keyword Field:** [if known] - **Rating:** [stars] ([count] ratings) - **Primary Keywords:** [top keywords they rank for] ``` ### 5. Goals & KPIs Ask the user: 1. What are your top 3 goals? (downloads, revenue, retention, rankings) 2. What metrics do you track? 3. What's your timeline? ```markdown ## Goals 1. [goal 1] — Target: [metric] by [date] 2. [goal 2] — Target: [metric] by [date] 3. [goal 3] — Target: [metric] by [date] ``` ### 6. Resources & Constraints ```markdown ## Resources - **Budget:** [monthly marketing budget, if any] - **Team:** [solo / small team / marketing team] - **Tools:** [analytics, ASA, MMP, etc.] - **Constraints:** [any limitations — time, budget, technical] ``` ### 7. Markets ```markdown ## Markets - **Primary:** [country/region] - **Secondary:** [countries/regions] - **Languages:** [supported languages] ``` ## Output Save the completed document as `app-marketing-context.md` in the project root. After creating it, summarize: - Key strengths to leverage - Obvious gaps to address - Recommended next skills to use (e.g., `aso-audit`, `keyword-research`) ## Related Skills All other skills reference this context. Start here before using: - `aso-audit` — Full ASO health check - `keyword-research` — Keyword discovery - `competitor-analysis` — Deep competitive analysis
Related Skills
ua-campaign
When the user wants to plan or optimize paid user acquisition campaigns. Also use when the user mentions "Apple Search Ads", "user acquisition", "paid ads", "UA", "ad campaign", "install campaign", "Facebook ads for apps", "TikTok ads", or "cost per install". For organic growth, see aso-audit. For launch-specific UA, see app-launch.
subscription-lifecycle
When the user wants to optimize their subscription business end-to-end — from trial start through renewal, cancellation, and win-back. Use when the user mentions "subscription lifecycle", "trial conversion", "churn", "cancellation", "win-back", "lapsed subscribers", "dunning", "billing retry", "grace period", "renewal rate", "subscriber LTV", or "resubscribe". For paywall design and pricing strategy, see monetization-strategy. For subscription analytics dashboards, see app-analytics.
seasonal-aso
When the user wants to optimize their App Store listing for seasonal events, holidays, or trending moments — including keyword opportunities, metadata updates, screenshot theming, and timing strategy. Use when the user mentions "seasonal", "holiday", "Christmas", "New Year", "Valentine's Day", "summer", "back to school", "seasonal keywords", "trending now", "limited time", or wants to capitalize on a calendar event. For general keyword research, see keyword-research. For full metadata rewrites, see metadata-optimization.
screenshot-optimization
When the user wants to design, optimize, or evaluate App Store screenshots and preview videos. Also use when the user mentions "screenshots", "app preview", "product page design", "screenshot design", "creative assets", or "what should my screenshots show". For A/B testing screenshots, see ab-test-store-listing. For full ASO audit, see aso-audit.
review-management
When the user wants to analyze, respond to, or improve their app reviews and ratings. Also use when the user mentions "reviews", "ratings", "negative reviews", "how to get more reviews", "review response", or "my rating is dropping". For broader ASO audit, see aso-audit. For retention issues causing bad reviews, see retention-optimization.
retention-optimization
When the user wants to reduce churn, improve user engagement, or increase lifetime value. Also use when the user mentions "retention", "churn", "users leaving", "engagement", "DAU/MAU", "user activation", or "why are users uninstalling". For onboarding-specific issues, see app-launch. For monetization, see monetization-strategy.
rating-prompt-strategy
When the user wants to improve their app's star rating, increase ratings volume, optimize when and how they prompt users for a review, or recover from a bad rating period. Use when the user mentions "app rating", "star rating", "review prompt", "SKStoreReviewRequest", "In-App Review API", "ask for review", "low rating", "rating drop", "get more reviews", or "recover from 1-star". For responding to reviews, see review-management. For overall ASO health, see aso-audit.
press-and-pr
When the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an app press kit. Use when the user mentions "press", "PR", "media coverage", "TechCrunch", "journalist", "press release", "app press kit", "get featured in media", "editorial coverage", "review from a blogger", or "app launch announcement". For Apple editorial featuring, see app-store-featured. For launch strategy, see app-launch.
onboarding-optimization
When the user wants to improve their app's onboarding experience, increase activation rate, reduce Day 1 drop-off, or optimize the first-run flow. Use when the user mentions "onboarding", "first-run", "activation", "tutorial", "day 1 retention", "new user flow", "permission prompts", "sign-up conversion", "onboarding funnel", or "users dropping off early". For overall retention strategy, see retention-optimization. For paywall placement, see monetization-strategy.
monetization-strategy
When the user wants to design or optimize their app's monetization — pricing, paywalls, subscriptions, or in-app purchases. Also use when the user mentions "pricing", "paywall", "subscription", "IAP", "how to monetize", "revenue optimization", "free trial", or "conversion to paid". For retention impact, see retention-optimization. For competitive pricing, see competitor-analysis.
metadata-optimization
When the user wants to optimize App Store metadata — title, subtitle, keyword field, or description. Also use when the user mentions "optimize my title", "ASO metadata", "keyword field", "character limits", "app description", or "write my subtitle". For keyword discovery, see keyword-research. For full ASO audits, see aso-audit.
market-pulse
When the user wants a comprehensive App Store market overview, daily/weekly market briefing, or combined view of chart movements, trending keywords, featured apps, and new releases. Also use when the user mentions "market overview", "what's happening on the App Store", "market briefing", "weekly report", "market trends", or "state of the market". For chart-specific rank changes only, see market-movers. For keyword trends only, see keyword-research.