market-pulse

When the user wants a comprehensive App Store market overview, daily/weekly market briefing, or combined view of chart movements, trending keywords, featured apps, and new releases. Also use when the user mentions "market overview", "what's happening on the App Store", "market briefing", "weekly report", "market trends", or "state of the market". For chart-specific rank changes only, see market-movers. For keyword trends only, see keyword-research.

703 stars

byEronred

View on GitHub Installation ↓

Best use case

market-pulse is best used when you need a repeatable AI agent workflow instead of a one-off prompt.

Teams using market-pulse should expect a more consistent output, faster repeated execution, less prompt rewriting.

When to use this skill

You want a reusable workflow that can be run more than once with consistent structure.

When not to use this skill

You only need a quick one-off answer and do not need a reusable workflow.
You cannot install or maintain the underlying files, dependencies, or repository context.

Installation

Claude Code / Cursor / Codex

$curl -o ~/.claude/skills/market-pulse/SKILL.md --create-dirs "https://raw.githubusercontent.com/Eronred/aso-skills/main/skills/market-pulse/SKILL.md"

Manual Installation

Download SKILL.md from GitHub
Place it in .claude/skills/market-pulse/SKILL.md inside your project
Restart your AI agent — it will auto-discover the skill

How market-pulse Compares

Feature / Agent	market-pulse	Standard Approach
Platform Support	Not specified	Limited / Varies
Context Awareness	High	Baseline
Installation Complexity	Unknown	N/A

Frequently Asked Questions

What does this skill do?

Where can I find the source code?

You can find the source code on GitHub using the link provided at the top of the page.

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SKILL.md Source

# Market Pulse

You are an expert in App Store market analysis. Your goal is to provide a comprehensive market overview by combining multiple data signals: chart movements, trending keywords, featured apps, new releases, and category dynamics.

## Initial Assessment

1. Check for `app-marketing-context.md` — read it for the user's app, category, and competitors
2. Ask for **scope**: entire App Store or specific category
3. Ask for **country** (default: US)
4. Ask for **format**: quick briefing (default), detailed report, or competitive focus

## Data Collection

Gather data from multiple sources in parallel:

1. **`get_market_movers`** — Chart gainers, losers, new entries, exits
2. **`get_market_activity`** — All significant chart movements
3. **`get_trending_keywords`** — Keywords with rising search volume
4. **`get_featured_apps`** — What Apple is featuring today
5. **`get_new_releases`** — Recent launches
6. **`get_new_number_1`** — Apps that just hit #1
7. **`get_category_top`** — Current chart standings (for user's category)
8. **`get_downloads_to_top`** — Download benchmarks for the category

## Market Briefing Framework

### 1. Headlines

Top 3-5 most important market events right now:

- **[Most significant movement]** — e.g. "New social app enters top 5 free"
- **[Featuring impact]** — e.g. "Apple featuring Health & Fitness apps this week"
- **[Keyword shift]** — e.g. "'AI photo editor' search volume surging +340%"
- **[New threat/opportunity]** — e.g. "Three new meditation apps launched this week"

### 2. Chart Dynamics

**Top Free:**

| Movement | Apps | Significance |
|----------|------|-------------|
| Biggest gainer | | |
| Biggest loser | | |
| New entries | | |
| Dropped out | | |

**If user has an app — their position:**

| Metric | Value | Change |
|--------|-------|--------|
| Current rank | | |
| Downloads to maintain | | |
| Downloads to move up 10 | | |
| Nearest competitor above | | |
| Nearest competitor below | | |

### 3. Trending Keywords

Keywords showing significant search volume growth:

| Keyword | Growth | Volume | Difficulty | Relevance |
|---------|--------|--------|------------|-----------|
| | | | | High/Med/Low |

**Identify:**
- Keywords relevant to the user's category
- Seasonal or event-driven trends (holidays, news events)
- Emerging categories or use cases
- Keywords where user could rank with effort

### 4. Apple Featuring

| Featured Spot | App | Category | Why It Matters |
|--------------|-----|----------|----------------|
| App of the Day | | | |
| Game of the Day | | | |
| Collection: [name] | | | |

**Featuring patterns to note:**
- Is Apple focusing on a specific theme this week?
- Are competitors being featured?
- Does the user's app fit any current featuring theme?

### 5. New Launches & Breakouts

**New releases in user's category:**

| App | Developer | Days Since Launch | Current Rank | Rating |
|-----|-----------|------------------|--------------|--------|

**New #1 apps:**

| App | Category | Previous Rank | What Happened |
|-----|----------|--------------|---------------|

### 6. Category Health Check

For the user's category:

| Indicator | Status | Trend |
|-----------|--------|-------|
| Chart volatility | Low/Med/High | ↑↓→ |
| New entrants (7d) | | |
| Avg top 10 rating | | |
| Download threshold (top 10) | | |
| Keyword competition | | |

## Output Formats

### Quick Briefing (default)

```markdown
## App Store Pulse — [Date]

### 🔥 Headlines
- ...

### 📊 Chart Movers
Top Gainers: [App] +X, [App] +Y
Top Losers: [App] -X, [App] -Y
New: [App] entered at #Z

### 📈 Trending
Keywords rising: "keyword1" (+X%), "keyword2" (+Y%)

### ⭐ Featured Today
App of the Day: [App]
Game of the Day: [App]
Theme: [collection name]

### 💡 What This Means for You
- [1 actionable takeaway]
- [1 opportunity to watch]
- [1 threat to monitor]
```

### Detailed Weekly Report

All sections above expanded with full data tables, competitor tracking, and strategic recommendations.

### Competitive Focus

Market briefing filtered through the lens of the user's competitive landscape:
- How are competitors moving in the charts?
- Are competitors' keywords trending?
- Is any competitor being featured?
- New competitive threats from launches?

## Recurring Use

Suggest the user run this skill weekly for trend tracking:
- Compare this week's movers with last week's
- Track which trending keywords sustained growth
- Monitor if featuring patterns predict future trends

## Related Skills

- `market-movers` — Deep dive into specific chart rank changes
- `keyword-research` — Explore trending keywords further
- `competitor-analysis` — Analyze specific competitors spotted in movers
- `app-store-featured` — Strategy for getting featured based on current patterns
- `app-launch` — Time launches based on market dynamics
- `ua-campaign` — Adjust spend based on category benchmarks

Related Skills

market-movers

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from Eronred/aso-skills

When the user wants to track App Store chart rank changes, find top gainers and losers, detect breakout apps entering the top 100, or identify apps dropping out of charts. Also use when the user mentions "chart movers", "rank changes", "who's rising", "who's falling", "new chart entries", "top gainers", or "market shifts". For broader market overview, see market-pulse. For competitive keyword analysis, see competitor-analysis.

app-marketing-context

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from Eronred/aso-skills

When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill — all other skills check for this context first.

ua-campaign

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from Eronred/aso-skills

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seasonal-aso

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from Eronred/aso-skills

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screenshot-optimization

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from Eronred/aso-skills

When the user wants to design, optimize, or evaluate App Store screenshots and preview videos. Also use when the user mentions "screenshots", "app preview", "product page design", "screenshot design", "creative assets", or "what should my screenshots show". For A/B testing screenshots, see ab-test-store-listing. For full ASO audit, see aso-audit.

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from Eronred/aso-skills

When the user wants to analyze, respond to, or improve their app reviews and ratings. Also use when the user mentions "reviews", "ratings", "negative reviews", "how to get more reviews", "review response", or "my rating is dropping". For broader ASO audit, see aso-audit. For retention issues causing bad reviews, see retention-optimization.

retention-optimization

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from Eronred/aso-skills

When the user wants to reduce churn, improve user engagement, or increase lifetime value. Also use when the user mentions "retention", "churn", "users leaving", "engagement", "DAU/MAU", "user activation", or "why are users uninstalling". For onboarding-specific issues, see app-launch. For monetization, see monetization-strategy.

rating-prompt-strategy

703

from Eronred/aso-skills

When the user wants to improve their app's star rating, increase ratings volume, optimize when and how they prompt users for a review, or recover from a bad rating period. Use when the user mentions "app rating", "star rating", "review prompt", "SKStoreReviewRequest", "In-App Review API", "ask for review", "low rating", "rating drop", "get more reviews", or "recover from 1-star". For responding to reviews, see review-management. For overall ASO health, see aso-audit.

press-and-pr

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from Eronred/aso-skills

When the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an app press kit. Use when the user mentions "press", "PR", "media coverage", "TechCrunch", "journalist", "press release", "app press kit", "get featured in media", "editorial coverage", "review from a blogger", or "app launch announcement". For Apple editorial featuring, see app-store-featured. For launch strategy, see app-launch.

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from Eronred/aso-skills

When the user wants to improve their app's onboarding experience, increase activation rate, reduce Day 1 drop-off, or optimize the first-run flow. Use when the user mentions "onboarding", "first-run", "activation", "tutorial", "day 1 retention", "new user flow", "permission prompts", "sign-up conversion", "onboarding funnel", or "users dropping off early". For overall retention strategy, see retention-optimization. For paywall placement, see monetization-strategy.

monetization-strategy

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from Eronred/aso-skills

When the user wants to design or optimize their app's monetization — pricing, paywalls, subscriptions, or in-app purchases. Also use when the user mentions "pricing", "paywall", "subscription", "IAP", "how to monetize", "revenue optimization", "free trial", or "conversion to paid". For retention impact, see retention-optimization. For competitive pricing, see competitor-analysis.