content-repurposer

# Content Repurposer

Pure reasoning skill. Takes one long-form asset and fans it out into 10+ channel-specific derivative pieces — all aligned to the author's brand voice.

## When to Use

- "Turn this blog post into LinkedIn content"
- "Repurpose this webinar into tweets and an email"
- "I have a podcast episode, help me get more mileage from it"
- "Turn this into posts I can schedule for the next two weeks"

## Phase 0: Intake

Ask all questions at once, organized clearly. Keep it fast — this skill should feel frictionless.

### Source Content
1. Paste the content OR share the URL (blog post, LinkedIn article, transcript, etc.)
2. What is the core insight or argument of this piece? (Summarize in 1-2 sentences)

### Author Context
3. Who is the author? (Title, company, area of expertise)
4. What is their tone? (Casual/direct, professional, storytelling, data-driven — or share a sample post)
5. Who is the audience? (ICP title, industry, stage)

### Output Preferences
6. Which channels do you want output for? (LinkedIn, Twitter/X, email snippet, or all three — default: all)
7. Any specific hooks, stats, or quotes from the piece that must be included?

## Phase 1: Extract Source Intelligence

Before writing any variants, extract the following from the source content:

- **Core thesis** — The single most important claim or insight
- **Top 3 supporting points** — Evidence, examples, or sub-arguments
- **Best data/stats** — Numbers, percentages, benchmarks
- **Best quotes** — 2-3 pull-quote candidates
- **Contrarian angle** — What conventional wisdom does this challenge?
- **Specific examples** — Named companies, people, tools, events
- **Emotional hook** — The frustration, aspiration, or fear this piece speaks to

## Phase 2: Generate Derivative Pieces

### LinkedIn Posts (generate 4-5 variants)

| Type | Structure | Length |
|------|-----------|--------|
| **Insight post** | Hook → 3 supporting points → CTA | 150-300 words |
| **Listicle** | Hook → numbered list (5-10 items) → close | 200-350 words |
| **Contrarian take** | Unpopular opinion → why → evidence → implication | 100-200 words |
| **Personal story** | Situation → problem → turning point → lesson | 150-250 words |
| **Data post** | Stat hook → context → implication → question | 80-150 words |

**LinkedIn formatting rules:**
- First line must hook without finishing the sentence (forces "see more")
- Use line breaks liberally — one idea per line for scanability
- No bullet points in first 3 lines
- End with a question or call to reflect — not a CTA to buy
- Emojis optional — match the author's existing style

### Twitter/X Thread (generate 1-2 threads)

- **Thread length:** 5-8 tweets
- **Tweet 1:** The payoff, not the setup. State the insight directly.
- **Tweets 2-6:** One supporting point per tweet. Short, punchy.
- **Tweet 7:** Callback to tweet 1 with reframed conclusion
- **Tweet 8 (optional):** Soft CTA — "I wrote about this in depth: [link]"

Each tweet: max 240 chars. No jargon. End threads with the strongest line.

### Email Snippet (generate 1-2 variants)

Format for use in newsletters, nurture sequences, or cold outreach PS lines.

| Type | Length | Use Case |
|------|--------|----------|
| **Newsletter blurb** | 80-120 words | Weekly digest, newsletter intro |
| **PS line** | 20-40 words | Cold email personalization layer |

### Short-Form Hooks (generate 5-8 standalone hooks)

One-liner openings that work across contexts. Can be used to A/B test posts or as standalone comments.

Examples of good hooks:
- "Most [role]s get [topic] completely backwards."
- "The [thing everyone does] is why [bad outcome]."
- "[Number] years ago, [company/person] did [thing]. Here's what happened."
- "Unpopular opinion: [claim]."
- "The real reason [common problem] happens isn't [assumed cause]."

### Pull-Quotes (generate 3-5)

Shareable quotes formatted for screenshots or image posts. Should stand alone without needing context.

## Phase 3: Review & Deliver

Present outputs organized by channel:

```
## Source Summary
Core thesis: [1 sentence]
Top 3 points: [bullets]

## LinkedIn Posts
### Post 1 — [Type]
[Full post text]

### Post 2 — [Type]
[Full post text]

...

## Twitter/X Thread
Tweet 1: [text]
Tweet 2: [text]
...

## Email Snippets
### Newsletter Blurb
[text]

### PS Line Options
- [option 1]
- [option 2]

## Short-Form Hooks
1. [hook]
2. [hook]
...

## Pull-Quotes
> "[quote]"
> "[quote]"
```

## Iteration Rules

- User picks their 2-3 favorite variants → refine only those
- Max 2 rounds of revision per channel
- If the author has existing posts to match, ask them to paste 1-2 examples before generating

## Tools Required

None. Pure reasoning. Works with any LLM agent.