seo-content-engine
Build and run an SEO content engine: audit current state, identify gaps, build keyword architecture, generate content calendar, draft content.
Best use case
seo-content-engine is best used when you need a repeatable AI agent workflow instead of a one-off prompt.
Build and run an SEO content engine: audit current state, identify gaps, build keyword architecture, generate content calendar, draft content.
Teams using seo-content-engine should expect a more consistent output, faster repeated execution, less prompt rewriting.
When to use this skill
- You want a reusable workflow that can be run more than once with consistent structure.
When not to use this skill
- You only need a quick one-off answer and do not need a reusable workflow.
- You cannot install or maintain the underlying files, dependencies, or repository context.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/seo-content-engine/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How seo-content-engine Compares
| Feature / Agent | seo-content-engine | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
Build and run an SEO content engine: audit current state, identify gaps, build keyword architecture, generate content calendar, draft content.
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
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SKILL.md Source
# SEO Content Engine Build a compounding SEO content engine for a client: audit → gap analysis → keyword architecture → content calendar → content drafting → publishing pipeline. ## When to Use - "Build an SEO content strategy for [client]" - "Create a content engine for [company]" - "What content should [company] be publishing?" ## Prerequisites - Client website URL - Client context.md with ICP, value props, positioning - Top competitors identified (from intelligence package or manually) ## Steps ### 1. Audit Current State **Skill**: seo-content-audit (orchestrates site-content-catalog + seo-domain-analyzer + brand-voice-extractor) Run the full SEO audit to understand: - Current content inventory (what exists, by type and topic) - Domain authority, organic traffic, keyword rankings - Competitive gap matrix (what competitors rank for that the client doesn't) - Brand voice profile (writing style to match) **Skill**: aeo-visibility Test AI answer engine visibility for key queries. **Output**: Complete picture of where the client stands in search. ### 2. Identify Content Gaps From the audit, identify: **Competitive gaps**: Keywords competitors rank for that the client doesn't **Funnel gaps**: Missing content at TOFU, MOFU, or BOFU stages **Topic gaps**: Industry/vertical content that doesn't exist **Comparison gaps**: Missing "vs" pages and "alternatives" pages Prioritize by: search volume x commercial intent x competitive difficulty. ### 3. Build Keyword Architecture Organize target keywords by funnel stage: - **TOFU** (awareness): "what is [category]", "[category] use cases", "how to [solve problem]" - **MOFU** (evaluation): "[category] comparison", "how to choose [solution]", "[compliance/technical] requirements" - **BOFU** (decision): "[Company] vs [Competitor]", "[Competitor] alternatives", pricing guides, migration guides Map each keyword cluster to a content type (blog post, landing page, guide, comparison page). ### 4. Create Content Calendar Build a prioritized content calendar: 1. **Week 1-2**: Highest-urgency BOFU pages (comparison pages, especially if competitors are publishing attack content) 2. **Week 2-4**: Core MOFU guides and evaluation content 3. **Week 4-8**: TOFU awareness content and programmatic SEO templates 4. **Ongoing**: 2-3 editorial pieces per week ### 5. Draft Content **Skill**: content-asset-creator (for landing pages, reports, one-pagers) **Method**: AI-assisted drafting with brand voice matching (from brand-voice-extractor output) For each content piece: - Match the client's brand voice and style - Include target keywords naturally - Build internal linking to related content - Include clear CTAs - Add structured data / schema markup recommendations ### 6. Build Internal Linking Architecture Design the linking structure: - TOFU pages link to related MOFU pages - MOFU pages link to BOFU pages (comparison, pricing) - BOFU pages link to product/signup - All pages link to relevant pillar content ### 7. Publish & Monitor - Publish on client's blog/site (or provide drafts for client to publish) - Track: organic traffic by page/cluster, rankings by keyword, content-to-signup conversion - Monthly: Review which content is ranking, which needs updates ## Ongoing Cadence - **Weekly**: Publish 2-3 pieces, monitor rankings - **Monthly**: Review content performance, update calendar, refresh underperforming pages - **Quarterly**: Re-run seo-content-audit to measure progress and identify new gaps ## Human Checkpoints - **After Step 2**: Review gap analysis and priority recommendations - **After Step 4**: Review content calendar before drafting - **After Step 5**: Review content drafts before publishing
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