content-marketing
When the user wants to plan content marketing across channels, define content types and formats, or create a content repurposing strategy. Also use when the user mentions "content marketing strategy," "content types," "content formats," "content repurposing," "content calendar," "content mix," "owned content," "content distribution," "content funnel," or "content planning across channels." For SEO calendar, use content-strategy.
Best use case
content-marketing is best used when you need a repeatable AI agent workflow instead of a one-off prompt.
When the user wants to plan content marketing across channels, define content types and formats, or create a content repurposing strategy. Also use when the user mentions "content marketing strategy," "content types," "content formats," "content repurposing," "content calendar," "content mix," "owned content," "content distribution," "content funnel," or "content planning across channels." For SEO calendar, use content-strategy.
Teams using content-marketing should expect a more consistent output, faster repeated execution, less prompt rewriting.
When to use this skill
- You want a reusable workflow that can be run more than once with consistent structure.
When not to use this skill
- You only need a quick one-off answer and do not need a reusable workflow.
- You cannot install or maintain the underlying files, dependencies, or repository context.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/content-marketing/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How content-marketing Compares
| Feature / Agent | content-marketing | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
When the user wants to plan content marketing across channels, define content types and formats, or create a content repurposing strategy. Also use when the user mentions "content marketing strategy," "content types," "content formats," "content repurposing," "content calendar," "content mix," "owned content," "content distribution," "content funnel," or "content planning across channels." For SEO calendar, use content-strategy.
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
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SKILL.md Source
# Strategies: Content Marketing Guides content marketing strategy across channels: content types, formats, distribution, and repurposing. 62% of successful B2B have a documented strategy; content repurposing addresses the top challenge—consistently developing new content. Use this skill when planning content across blog, email, social, video, and pages. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Scope - **Content types**: What you create (by purpose/theme) - **Content formats**: How it's delivered (article, video, email, post) - **Channels**: Where it's distributed (blog, email, X, LinkedIn, etc.) - **Repurposing**: One core content → multiple formats → multiple channels - **Funnel mapping**: Content by stage (awareness, consideration, decision) ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy). Identify: 1. **Goals**: Traffic, conversions, brand, retention 2. **Existing content**: What already exists; audit gaps 3. **Capacity**: Resources, tools, cadence 4. **Channels**: Blog, email, social, video; which channels fit audience ## Content Types (What You Create) | Type | Purpose | Funnel | Skills | |------|---------|--------|--------| | **How-to guides** | Educate; informational intent | Awareness, Consideration | content-strategy, article-content, article-page-generator | | **Comparisons** | "X vs Y"; commercial intent | Consideration | content-strategy, alternatives-page-generator | | **List posts** | "Top 10," "Best X" | Consideration | content-strategy, article-content, article-page-generator | | **Case studies** | Proof; customer success | Consideration, Decision | customer-stories-page-generator | | **Product updates** | Feature launches, release notes | Decision, Retention | changelog-page-generator | | **News / Trending** | Industry news, hot topics | Awareness | article-content, article-page-generator | | **Glossaries** | Definitions; internal link hub | Awareness | glossary-page-generator | | **Tools / calculators** | Linkable assets; engagement | Consideration | — | | **Funding / PR** | Funding, acquisitions | Brand | article-content, article-page-generator | | **Onboarding** | Welcome, first-use guidance | Retention | email-marketing | | **Campaign** | Promotions, limited-time | Decision | email-marketing | | **Newsletter** | Curated insights; nurture | Retention | email-marketing | ### Product Marketing Content | Type | Use | Format | |------|-----|--------| | **QA answers** | Internal reference or customer-facing; product questions | Docs, FAQ, KB | | **Use guide** | How to use product; onboarding | Blog, docs, video | | **Maintenance guide** | Care, upkeep, best practices | Docs, blog | | **Troubleshooting** | Common issues, bugs, fixes | FAQ, docs, KB | **Use**: Blog, docs, or in-product; supports activation and retention. See **faq-page-generator**, **docs-page-generator**. ## Content Formats (How It's Delivered) | Format | Use | Skills | |--------|-----|--------| | **Pages** | Homepage, about, features, pricing, landing | homepage-generator, about-page-generator, landing-page-generator | | **Articles** | Blog posts, guides, listicles | article-content, article-page-generator, blog-page-generator | | **Email** | EDM, newsletter, sequences | email-marketing | | **Social posts** | X, LinkedIn, Reddit, TikTok | twitter-x-posts, linkedin-posts, reddit-posts, tiktok-captions; **visual-content** for post images | | **Video** | Short-form, long-form, webinar | video-marketing | | **Infographics** | Visual summaries | **visual-content** | | **Slides / PDF** | Decks, whitepapers, eBooks | — | | **Podcast** | Audio episodes | — | ## Content Repurposing Matrix **Principle**: One core content → multiple formats → multiple channels. Maximize ROI. | Core Content | Formats | Channels | |--------------|---------|----------| | **Case study** | Article, video, infographic, slides | Blog, email, LinkedIn, YouTube, sales deck | | **How-to guide** | Article, video, checklist, PDF | Blog, email, YouTube, docs | | **Product update** | Article, email, post, video | Blog, email, X, LinkedIn, changelog | | **Industry insight** | Article, podcast, post, newsletter | Blog, Spotify, X, email | **Example**: One client success story → article (blog) + video (YouTube) + infographic (LinkedIn) + slides (sales) → 4 channels from 1 creation. ## Funnel Mapping | Stage | Content Focus | Channels | |-------|---------------|----------| | **Awareness** | Education, thought leadership, glossary, how-tos | Blog, SEO, social, PR | | **Consideration** | Comparisons, case studies, demos, features | Blog, email, landing, social | | **Decision** | Pricing, testimonials, product pages, case studies | Website, email, sales | | **Retention** | Onboarding, newsletter, product updates, changelog | Email, in-app, blog | ## Article Orientations Article types by orientation—drives structure, SEO depth, and schema choice. See **article-page-generator** for page structure. | Orientation | Examples | Primary Goal | SEO Priority | |-------------|----------|--------------|--------------| | **Funding / PR** | Funding rounds, acquisitions, executive hires | Brand awareness, press, investor relations | Low — thin content, few search queries | | **Product updates** | Feature launches, release notes, changelogs | User education, product adoption | Low–medium — internal announcements rarely rank | | **Guides / How-to** | Tutorials, step-by-step, best practices | Education, lead nurture, authority | High — matches search intent | | **News / Trending** | Industry news, hot topics, seasonal | Engagement, social shares, topical relevance | Medium — quick traffic spikes, short shelf life | | **Evergreen** | Pillar guides, glossaries, comparisons | Long-term traffic, backlinks, authority | High — compounds over time | **SEO-driven vs non-SEO-driven**: SEO-driven (how-to, listicles, comparisons) → target keywords, full optimization. Non-SEO-driven (funding, product updates) → focus on clarity, shareability, internal linking to SEO content. Hybrid: product launch posts can include SEO-friendly sections (e.g., "How to use [feature]"). ## Evergreen vs Timely Mix | Mix | Ratio | Use | |-----|-------|-----| | **Evergreen** | 70–75% | Pillar guides, how-tos, comparisons, glossaries; long-term traffic; refresh 6–12 months | | **Timely** | 25–30% | Seasonal, trending, news; quick spikes; link into evergreen pillars | **Evergreen vs timely (article-level)**: Evergreen = year-round relevance; steady traffic; refresh every 6–12 months. Timely = weeks to months; spikes then decline; often one-and-done; use NewsArticle schema. Recommended mix: 70/30 or 60/40 evergreen-to-timely. See **content-strategy** for SEO topic clusters and pillar-cluster structure. ## Content Calendar - Map content types to topics and keywords - Prioritize by opportunity (volume → intent → feasibility) - Schedule by capacity; include update schedule for existing content - Plan repurposing: which core pieces become formats for which channels - **Visual-first**: Plan images in calendar from the start; see **visual-content** for specs and repurposing ## Output Format - **Content types** plan (what to create) - **Format × channel** matrix (how and where) - **Repurposing** plan (one-to-many) - **Funnel** mapping (awareness/consideration/decision) - **Content calendar** (topics, keywords, deadlines, repurposing) ## Related Skills - **content-strategy**: SEO topic clusters, pillar-cluster, editorial calendar; SEO content planning - **integrated-marketing**: PESO model, channel mix; content as owned media - **article-content**: Article body creation; word count by type; writing frameworks - **howto-section-generator**: How-to step sections; guides vs FAQ - **article-page-generator**: Article page structure, orientations; blog content - **email-marketing**: Email content types (onboarding, campaign, newsletter) - **twitter-x-posts, linkedin-posts, reddit-posts, tiktok-captions**: Platform-specific post formats - **visual-content**: Visual content planning; images for social, infographics, repurposing; cross-channel specs - **landing-page-generator**: Landing page copy and structure - **customer-stories-page-generator**: Case study content - **branding**: Brand voice, storytelling; content consistency - **translation**: Translation workflow for multilingual content; glossary, style guide
Related Skills
discount-marketing-strategy
When the user wants to plan, implement, or optimize discount and promotional pricing strategy. Also use when the user mentions "discount strategy," "promo code," "coupon," "redeem code," "lifetime deal," "LTD," "AppSumo," "Black Friday," "Cyber Monday," "BFCM," "seasonal sale," or "promotional pricing." For pricing page, use pricing-page-generator.
integrated-marketing
When the user wants to plan integrated marketing, coordinate channels, or clarify program vs channel vs campaign. Also use when the user mentions "IMC," "integrated marketing," "channel mix," "marketing program," "PESO model," "integrated marketing communications," "omnichannel marketing," "channel strategy," "marketing mix," or "cross-channel campaign." For content planning, use content-marketing.
content-strategy
When the user wants to plan content for SEO, create content calendar, or build topic clusters. Also use when the user mentions "content strategy," "content plan," "topic clusters," "pillar content," "pillar page," "cluster articles," "editorial calendar," "content hub," "content planning," "content clusters," "topic cluster strategy," "content strategy for SEO," or "content calendar." For editorial mix, use content-marketing.
content-optimization
When the user wants to optimize content for SEO—word count, H2 keywords, keyword density, multimedia, tables, lists. Also use when the user mentions "content length," "word count," "keyword stuffing," "H2 keywords," "keyword density," "tables," "bullet points," or "content structure." For keywords, use keyword-research.
visual-content
When the user wants to plan, create, or repurpose visual content (images, infographics, social post images) across channels. Also use when the user mentions "content images," "social media images," "infographic," "visual content," "post image," "image specs," "visual repurposing," "content visuals," or "image for social post." For Pinterest, use pinterest-posts.
video-marketing
When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
podcast-marketing
When the user wants to plan, create, or market a podcast. Also use when the user mentions "podcast," "podcast strategy," "podcast SEO," "show notes," "podcast distribution," "Spotify podcast," "Apple Podcasts," "podcast discoverability," "PodcastEpisode schema," or "podcast repurposing." For show notes, use article-content.
article-content
When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle. Also use when the user mentions "write article," "article content," "blog post content," "article body," "long-form content creation," "generate article," "article draft," "how-to guide content," "listicle content," "information gain," or "content density." For single post page structure, schema, and SEO metadata, use article-page-generator. For blog index/listing page, use blog-page-generator. For short ad, landing, or email copy, use copywriting.
influencer-marketing
When the user wants to plan, implement, or optimize influencer marketing strategy. Also use when the user mentions "influencer marketing," "KOL," "creator partnership," "brand ambassador," "sponsored content," "influencer campaign," "micro-influencer," "influencer outreach," "creator collaboration," or "influencer deal." For creator programs, use creator-program.
affiliate-marketing
When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
employee-generated-content
When the user wants to plan, implement, or optimize employee-generated content (EGC) or employee advocacy. Also use when the user mentions "EGC," "employee advocacy," "employee content," "internal brand ambassadors," "employee social media," "employee advocacy program," "staff advocacy," "LinkedIn employee posts," or "brand ambassador program." For LinkedIn, use linkedin-posts.
email-marketing
When the user wants to plan email marketing, EDM, newsletter strategy, or email deliverability. Also use when the user mentions "email marketing," "EDM," "newsletter," "SPF," "DKIM," "DMARC," "email deliverability," "email content strategy," "email campaigns," "newsletter strategy," "email automation," or "cold email." For signup UI, use newsletter-signup-generator.