podcast-marketing
When the user wants to plan, create, or market a podcast. Also use when the user mentions "podcast," "podcast strategy," "podcast SEO," "show notes," "podcast distribution," "Spotify podcast," "Apple Podcasts," "podcast discoverability," "PodcastEpisode schema," or "podcast repurposing." For show notes, use article-content.
Best use case
podcast-marketing is best used when you need a repeatable AI agent workflow instead of a one-off prompt.
When the user wants to plan, create, or market a podcast. Also use when the user mentions "podcast," "podcast strategy," "podcast SEO," "show notes," "podcast distribution," "Spotify podcast," "Apple Podcasts," "podcast discoverability," "PodcastEpisode schema," or "podcast repurposing." For show notes, use article-content.
Teams using podcast-marketing should expect a more consistent output, faster repeated execution, less prompt rewriting.
When to use this skill
- You want a reusable workflow that can be run more than once with consistent structure.
When not to use this skill
- You only need a quick one-off answer and do not need a reusable workflow.
- You cannot install or maintain the underlying files, dependencies, or repository context.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/podcast/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How podcast-marketing Compares
| Feature / Agent | podcast-marketing | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
When the user wants to plan, create, or market a podcast. Also use when the user mentions "podcast," "podcast strategy," "podcast SEO," "show notes," "podcast distribution," "Spotify podcast," "Apple Podcasts," "podcast discoverability," "PodcastEpisode schema," or "podcast repurposing." For show notes, use article-content.
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
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SKILL.md Source
# Content: Podcast Guides podcast strategy, content creation, distribution, marketing, and SEO. Podcasts compete in a crowded space (3M+ active shows, 500M+ listeners globally); discoverability is the primary challenge. Discovery channels: ~32% search engines, ~28% podcast apps, ~24% social media, ~16% word-of-mouth. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read for audience, positioning, and content strategy. Identify: 1. **Stage**: Planning, launching, growing 2. **Format**: Interview, solo, co-hosted, narrative 3. **Niche**: Target audience, listener personas 4. **Goals**: Downloads, authority, lead gen, repurposing ## Content Strategy | Element | Guideline | |---------|-----------| | **Niche focus** | Define audience through listener personas; tailored content cuts through noise | | **Quality over gimmicks** | Sticky, unique, valuable content; most hosts see major growth after 5–6 months of consistency | | **Episode structure** | Intro, main content, CTA; consistent format aids retention | ## Distribution & Discovery | Channel | Share | Optimization | |---------|-------|---------------| | **Search engines** | ~32% | Transcripts, show notes, SEO-optimized titles/descriptions | | **Podcast apps** | ~28% | Title, description, cover art; category selection | | **Social media** | ~24% | Clips, quotes, repurposed content | | **Word-of-mouth** | ~16% | Cross-promotion, guest appearances | **Multi-channel**: Repurpose across platforms to multiply discovery surface. ## SEO for Podcasts Search engines cannot listen to audio. Text-based content is essential: | Element | Guideline | |---------|-----------| | **Transcripts** | Full or key-moment transcripts; indexable, accessible | | **Show notes** | SEO-optimized; pull organic search traffic; include keywords naturally | | **Titles** | ≤60 chars; keywords; engaging language | | **Descriptions** | Episode-specific; keywords; voice-search friendly | | **Backlinks** | Build links to show notes, guest posts, directory listings | **Schema**: Use **PodcastEpisode** and **PodcastSeries** for rich results. See **schema-markup** for implementation. ## Cross-Promotion & Partnerships | Tactic | Use | |--------|-----| | **Feed drops** | Swap episodes with similar-sized podcasts | | **Ad swaps** | Promote each other's shows | | **Guest appearances** | Tap into pre-existing engaged audiences | ## Repurposing | Format | Use | |--------|-----| | **Clips** | Short-form for social (TikTok, YouTube Shorts, X) | | **Blog posts** | Expand show notes; pillar content | | **Newsletter** | Episode summaries, key takeaways | | **Quotes** | Pull quotable moments for social | ## Output Format - **Strategy** (niche, format, distribution mix) - **SEO checklist** (transcripts, show notes, schema) - **Launch checklist** (cover art, description, category, RSS) - **Repurposing plan** (clips, blog, newsletter) ## Related Skills - **schema-markup**: PodcastEpisode, PodcastSeries schema - **video-marketing**: Video content; podcast-to-video repurposing - **copywriting**: Show notes, episode descriptions, social copy - **content-marketing**: Content strategy, repurposing framework - **youtube-seo**: If publishing podcast to YouTube
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