seo-strategy
When the user wants to plan SEO strategy, prioritize SEO work, or understand the SEO workflow. Also use when the user mentions "SEO strategy," "SEO plan," "SEO roadmap," "SEO priority," "SEO audit," "SEO workflow," "where to start SEO," "SEO approach," "organic growth strategy," "why SEO," "SEO value," or "search strategy." For technical/crawl audit execution, use seo-audit. For keyword research, use keyword-research. For AI search visibility, use generative-engine-optimization.
Best use case
seo-strategy is best used when you need a repeatable AI agent workflow instead of a one-off prompt.
When the user wants to plan SEO strategy, prioritize SEO work, or understand the SEO workflow. Also use when the user mentions "SEO strategy," "SEO plan," "SEO roadmap," "SEO priority," "SEO audit," "SEO workflow," "where to start SEO," "SEO approach," "organic growth strategy," "why SEO," "SEO value," or "search strategy." For technical/crawl audit execution, use seo-audit. For keyword research, use keyword-research. For AI search visibility, use generative-engine-optimization.
Teams using seo-strategy should expect a more consistent output, faster repeated execution, less prompt rewriting.
When to use this skill
- You want a reusable workflow that can be run more than once with consistent structure.
When not to use this skill
- You only need a quick one-off answer and do not need a reusable workflow.
- You cannot install or maintain the underlying files, dependencies, or repository context.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/seo/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How seo-strategy Compares
| Feature / Agent | seo-strategy | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
When the user wants to plan SEO strategy, prioritize SEO work, or understand the SEO workflow. Also use when the user mentions "SEO strategy," "SEO plan," "SEO roadmap," "SEO priority," "SEO audit," "SEO workflow," "where to start SEO," "SEO approach," "organic growth strategy," "why SEO," "SEO value," or "search strategy." For technical/crawl audit execution, use seo-audit. For keyword research, use keyword-research. For AI search visibility, use generative-engine-optimization.
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
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SKILL.md Source
# Strategies: SEO Guides SEO strategy: workflow order, prioritization, Product-Led SEO, and when to use which skills. Use this skill when planning SEO from scratch, auditing an existing site, or deciding what to do next. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Strategic Context: Why SEO | Value | Rationale | |-------|------------| | **Traffic control** | ~68% of initial web traffic from search; search aggregates most user intent | | **Growth channel** | ~87% of consumers prefer Google when discovering new categories; 43% of conversions from organic (vs ~11% social) | | **Cost efficiency** | SEO user LTV 3–5× paid ads; rank #1 CTR ~27.6% vs #10 ~2.4% | | **Long-term asset** | Quality SEO assets yield 3–5 years of traffic; Core Web Vitals correlate with conversion (e.g., +8% per 0.1s faster) | **SEO = Google optimization**: Google holds ~91% global search share; B2B buyers use search as research starting point. Optimize for Google first; see **localization-strategy** for non-Google markets. **Reference**: [Alignify – SEO Core Value and Challenges in AI Search Era](https://alignify.co/zh/insights/reasons-you-need-seo) ## When to Invest in SEO | Stage | Recommendation | |-------|----------------| | **Cold start** | Use email, ads, or influencers for first users; SEO takes time (sandbox, 6+ months) | | **Post-PMF** | SEO scales; combine with paid for faster feedback; see **pmf-strategy**, **paid-ads-strategy** | | **Team** | Many SMBs use contractors; SEO spans content, links, tech, UX—full-time team when scaling | **Principle**: Don't do SEO for SEO's sake; don't fight Google rules; prioritize real user experience. ## AI Search Era & Channel Integration | Challenge | Response | |-----------|----------| | **Zero-click, AI Overviews** | ~30% clicks go to Google-owned properties; AI Overviews ~12–15% SERP share; TOFU (what/why/how) CTR declining | | **Algorithm volatility** | 5000+ updates/year; traffic swings common; focus on helpful content, E-E-A-T | | **Response** | Elevate SEO to **search experience optimization**—user-centric, not rank-centric; see **generative-engine-optimization** for AI visibility | **Channel integration**: SEO + ads (validate keywords, retarget); SEO + influencers (backlinks, mentions); SEO + social (UGC, embeddable content). Plugins/apps: functional links back to site. ## Workflow Order **Fix foundation before optimizing pages.** Execute in this order: | Phase | Focus | Skills | |-------|-------|--------| | **1. Technical** | Crawlability, indexing, sitemap | robots-txt, xml-sitemap, canonical-tag, indexing, indexnow, site-crawlability | | **2. On-Page** | Metadata, structure, schema | title-tag, meta-description, page-metadata, schema-markup, internal-links, url-structure, heading-structure | | **3. Content** | Keywords, clusters, optimization | keyword-research, content-strategy, content-optimization | | **4. Off-Page** | Backlinks, authority | link-building, backlink-analysis | Technical issues block indexing and crawl; on-page issues limit how well content ranks; content and off-page build authority over time. ## Product-Led SEO SEO leverages content you already have—brand, features, scenarios, input, output, prompt, processes, knowledge—published in a structured way. Even without SEO, you'd showcase product features; SEO makes that content benefit you in traffic. **Principle**: Do SEO around product/users, not around industry/search engines. ### Products Suited for SEO | Type | Suited because | |------|----------------| | **Tool** | Users have clear use cases and needs | | **Content** | Users have clear information needs | | **E-commerce** | Users have clear purchase needs | | **Service** | Users have clear service needs | **Agent/Copilot products**: Pure native Agent hard to grow via SEO; users rarely search "agent." Release related features first (e.g., CRM, sales bot for sales agent) to build traffic, then funnel to Agent product. See **keyword-research** for product positioning test. ## SEO Audit Approach | Scenario | Order | Focus | |----------|-------|-------| | **New site** | domain-selection → website-structure → Technical → On-Page → Content | Choose domain first (if needed); plan pages; build foundation; add content | | **Existing site** | Technical audit → On-Page audit → Content gap → Off-Page | Fix crawl/index first; then metadata, schema; then content gaps; then links | | **Low traffic** | keyword-research → content-strategy → content-optimization | Often content or intent mismatch | | **Not indexing** | indexing, robots-txt, site-crawlability | Technical blockers | ## SEO Roadmap Priorities | Priority | Meaning | Examples | |----------|---------|----------| | **P0** | Blocker—fix first | Crawlability, indexing, robots blocking | | **P1** | Core—do soon | Title, meta, schema, sitemap, internal links | | **P2** | Important—not urgent | Open Graph, Twitter Cards, IndexNow | | **P3** | Nice to have | Rich results, sitelinks optimization | ## Paid–Organic Alignment SEO and PPC share the same SERP—ads, AI overviews, videos, organic links. Without alignment, you risk duplication, cannibalization, and wasted spend. **Shared keyword data**: Use **keyword-research** for both; **google-ads** for Search targeting. PPC conversion data can prioritize SEO keywords; organic rank 4+ may reduce need for PPC on those terms. **Reference**: [Backlinko – SEO and PPC: 8 Smart Ways to Align](https://backlinko.com/seo-and-ppc) ## Alternative SEO Strategies | Strategy | When | Skill | |----------|------|-------| | **Programmatic SEO** | Scale pages with template + data | programmatic-seo | | **Parasite SEO** | Leverage high-authority platforms | parasite-seo | | **GEO** | AI search visibility, citations | generative-engine-optimization | | **Localization** | Multi-language, international | localization-strategy | | **Multi-domain brand SEO** | Multiple domains; brand query control | multi-domain-brand-seo | ## Output Format - **Workflow phase** (where you are; what's next) - **Priority list** (P0–P3 tasks) - **Skill mapping** (which skill for each task) - **Recommendation** (start with X; then Y) **Task tracking**: Use templates/project-task-tracker.md to track task status; references this workflow. ## Related Skills - **domain-selection**: Initial domain choice (Brand/PMD/EMD, TLD); do before website-structure for new sites - **website-structure**: Plan which pages to build; do before or alongside Technical phase - **keyword-research**: Discovery; informs content-strategy, content-optimization, and google-ads - **google-ads, paid-ads-strategy**: Paid–organic synergy; cold start; PPC data for SEO priority - **pmf-strategy**: Validate PMF before scaling SEO; cold start uses other channels - **content-strategy**: Topic clusters, pillar pages; content planning - **programmatic-seo**: Template-based scale; alternative to manual content - **parasite-seo**: High-authority platforms; alternative to owned-site SEO - **generative-engine-optimization**: AI search visibility; complements traditional SEO - **localization-strategy**: Multi-language SEO - **domain-architecture**: Domain structure (subfolder/subdomain/independent); do before or with website-structure when multiple products - **rebranding-strategy**: Domain change, 301 redirects; use when rebranding - **multi-domain-brand-seo**: Brand search control when Hub and Spoke domains coexist
Related Skills
retention-strategy
When the user wants to reduce churn, improve customer retention, or plan lifecycle marketing. Also use when the user mentions "retention," "churn," "customer lifecycle," "churn prevention," "at-risk customers," or "loyalty program." For lifecycle, use growth-funnel.
pmf-strategy
When the user wants to validate product-market fit, measure PMF, or plan before scaling. Also use when the user mentions "PMF," "product-market fit," "product market fit," "Sean Ellis test," "very disappointed," "vitamin vs painkiller," "PMF validation," "premature scaling," or "validate before scale." For GTM after validation, use gtm-strategy.
indie-hacker-strategy
When the user wants indie hacker or bootstrapping founder strategy—growth, channels, Build in Public, or solo founder tactics. Also use when the user mentions "indie hacker," "indie developer," "bootstrapping," "bootstrapped founder," "solo founder," "Build in Public," "scratch your own itch," "Micro-SaaS," "first 100 users," or "solo company." For cold start, use cold-start-strategy.
gtm-strategy
When the user wants to plan go-to-market strategy, GTM framework, or market entry. Also use when the user mentions "GTM," "go-to-market," "market entry," "new market," "repositioning," "PLG," "sales-led," "product-led," "marketing-led," "ICP," "buyer persona," "GTM motion," or "market expansion." For launch checklist, use product-launch.
cold-start-strategy
When the user wants to plan cold start, get first users, or launch a new product with zero traction. Also use when the user mentions "cold start," "cold start problem," "first users," "seed users," "finding users," "finding early users," "Fiverr Upwork," "comment outreach," "Twitter search users," "product launch strategy," "0 to 1 growth," "early-stage acquisition," "launch channels," "get first customers," "Product Hunt launch," "AppSumo," "LTD," "indie hacker," "bootstrapping," or "solo founder." For directory listing copy and submissions, use directory-submission. For Product Hunt day-of execution, use product-hunt-launch. For GTM motion design, use gtm-strategy.
pricing-strategy
When the user wants to plan, design, or optimize pricing strategy and structure. Also use when the user mentions "pricing strategy," "pricing model," "pricing tiers," "freemium," "value-based pricing," "anchoring," "price structure," or "monetization strategy." For pricing page, use pricing-page-generator.
discount-marketing-strategy
When the user wants to plan, implement, or optimize discount and promotional pricing strategy. Also use when the user mentions "discount strategy," "promo code," "coupon," "redeem code," "lifetime deal," "LTD," "AppSumo," "Black Friday," "Cyber Monday," "BFCM," "seasonal sale," or "promotional pricing." For pricing page, use pricing-page-generator.
paid-ads-strategy
When the user wants to plan paid ads strategy, allocate ad budget, or choose paid channels. Also use when the user mentions "paid ads," "paid media," "PPC," "SEM," "web ads," "app ads," "TV ads," "CTV," "OOH," "banner ads," "ad network," "ad alliance," "Taaft ads," "Shopify App Store ads," "Google Ads," "Meta Ads," "PMF testing," "PMF validation," "test product-market fit with ads," "ad spend," "ad budget," "ROAS," "paid acquisition," "Quality Score," or "ad-to-page alignment." For Google Ads execution, use google-ads. For Meta Ads execution, use meta-ads. For landing page alignment, use landing-page-generator.
open-source-strategy
When the user wants open source strategy, OSS commercialization, or open source growth. Also use when the user mentions "open source strategy," "OSS strategy," "open source commercialization," "open source to paid," "open core," "COSS," "commercial open source," "GitHub stars strategy," "DevHunt," "open source marketing," "open source growth," "Llama," "Dify," "Cursor," "open source business model," or "developer tools directory." For GitHub tactics, use github.
localization-strategy
When the user wants to plan or implement localization strategy for multilingual and global growth. Also use when the user mentions "localization," "multilingual," "i18n," "global expansion," "market entry," "localization strategy," "hreflang," "multi-language SEO," or "international SEO." For translation workflow, glossary, and style guide, use translation.
rebranding-strategy
When the user wants to plan or execute a rebrand—domain change, 301 redirects, migration, or announcement. Also use when the user mentions "rebranding," "rebrand," "domain change," "domain migration," "301 redirect," "change domain name," "rebrand announcement," "social media rebrand," "brand launch," or "domain redirect." For domain choice, use domain-selection.
content-strategy
When the user wants to plan content for SEO, create content calendar, or build topic clusters. Also use when the user mentions "content strategy," "content plan," "topic clusters," "pillar content," "pillar page," "cluster articles," "editorial calendar," "content hub," "content planning," "content clusters," "topic cluster strategy," "content strategy for SEO," or "content calendar." For editorial mix, use content-marketing.