ads linkedin

LinkedIn Ads deep analysis for B2B advertising. Evaluates 25 checks across technical setup, audience targeting, creative quality, lead gen forms, and bidding strategy. Includes Thought Leader Ads, ABM, and predictive audiences. Triggers on: "LinkedIn Ads", "B2B ads", "sponsored content", "lead gen forms", "InMail", "LinkedIn campaign", "LinkedIn audit"

170 stars

byMiosa-osa

View on GitHub Installation ↓

Best use case

ads linkedin is best used when you need a repeatable AI agent workflow instead of a one-off prompt.

Teams using ads linkedin should expect a more consistent output, faster repeated execution, less prompt rewriting.

When to use this skill

You want a reusable workflow that can be run more than once with consistent structure.

When not to use this skill

You only need a quick one-off answer and do not need a reusable workflow.
You cannot install or maintain the underlying files, dependencies, or repository context.

Installation

Claude Code / Cursor / Codex

$curl -o ~/.claude/skills/ads-linkedin/SKILL.md --create-dirs "https://raw.githubusercontent.com/Miosa-osa/canopy/main/library/skills/paid-media/ads-linkedin/SKILL.md"

Manual Installation

Download SKILL.md from GitHub
Place it in .claude/skills/ads-linkedin/SKILL.md inside your project
Restart your AI agent — it will auto-discover the skill

How ads linkedin Compares

Feature / Agent	ads linkedin	Standard Approach
Platform Support	Not specified	Limited / Varies
Context Awareness	High	Baseline
Installation Complexity	Unknown	N/A

Frequently Asked Questions

What does this skill do?

Where can I find the source code?

You can find the source code on GitHub using the link provided at the top of the page.

SKILL.md Source

# /ads linkedin — LinkedIn Ads Deep Analysis

> 25-check audit of LinkedIn Ads accounts with B2B-specific strategy assessment.

## Usage

```bash
/ads linkedin
```

## Process

1. Collect LinkedIn Ads data (Campaign Manager export, Insight Tag status)
2. Evaluate all applicable checks as PASS, WARNING, or FAIL
3. Calculate LinkedIn Ads Health Score (0-100)
4. Generate findings report with action plan

## What to Analyze

### Technical Setup (25% weight)
- Insight Tag installed and firing on all pages (L01)
- Conversions API (CAPI) active — launched 2025 (L02)
- Conversion events configured for full funnel
- Revenue attribution tracking enabled

### Audience Targeting (25% weight)
- Job title targeting uses specific titles, not just functions (L03)
- Company size filtering matches ICP (L04)
- Seniority level appropriate for offer (L05)
- Matched Audiences active: retargeting + contact lists (L06)
- ABM company lists uploaded (up to 300,000 companies) (L07)
- Audience expansion OFF for precision campaigns, ON for scale (L08)
- Predictive audiences tested — replaced Lookalikes Feb 2024 (L09)

### Creative Quality (20% weight)
- Thought Leader Ads active, >=30% budget allocation for B2B (L10)
- Ad format diversity: >=2 formats tested (L11)
- Video ads tested (L12)
- Creative refresh every 4-6 weeks (L13)

### Lead Gen & Performance (15% weight)
- Lead Gen Form <=5 fields (13% CVR benchmark) (L14)
- Lead Gen Form synced to CRM in real-time (L15)
- Campaign objective matches funnel stage (L18)
- A/B testing active: creative or audience (L19)
- Message ad frequency <=1 per 30-45 days (L20)

### Bidding & Budget (15% weight)
- Bid strategy: CPS for Messages, Max Delivery for Content (L16)
- Daily budget >=$50 for Sponsored Content (L17)
- CTR >=0.44% for Sponsored Content (L21)
- CPC within benchmark: $5-7 average, senior $6.40+ (L22)
- Lead-to-opportunity rate tracked, not just CPL (L23)
- Attribution: 30-day click / 7-day view configured (L24)
- Demographics report reviewed monthly (L25)

## Thought Leader Ads (TLA) Assessment

- CPC typically $2.29-$4.14 vs $13.23 for standard Sponsored Content
- CTR typically 2-3x higher than corporate-branded ads
- Best for: B2B thought leadership, brand awareness, engagement
- Are TLAs being used? (If not, HIGH priority recommendation)
- Are they getting >=30% of total LinkedIn budget?

## ABM Strategy Assessment

For B2B Enterprise accounts:
- Company list uploaded and segmented by tier
- Custom content per tier
- Account penetration tracking
- Integration with CRM/ABM platform (Demandbase, 6sense, etc.)

## Key Thresholds

| Metric | Pass | Warning | Fail |
|--------|------|---------|------|
| CTR (Sponsored Content) | >=0.44% | 0.30-0.44% | <0.30% |
| CPC (average) | <=$7.00 | $7-10 | >$10.00 |
| Lead Gen CVR | >=10% | 5-10% | <5% |
| Message frequency | <=1/30 days | 1/15-30 days | >1/15 days |
| TLA budget share | >=30% | 15-30% | <15% |

## Output

### Deliverables
- `LINKEDIN-ADS-REPORT.md` — Full 25-check findings with pass/warning/fail
- TLA adoption roadmap (if not using)
- ABM strategy recommendations (for B2B)
- Lead Gen Form optimization priorities
- Quick Wins sorted by impact

## Command