Best use case
Copywriting Skill is best used when you need a repeatable AI agent workflow instead of a one-off prompt.
## Trigger
Teams using Copywriting Skill should expect a more consistent output, faster repeated execution, less prompt rewriting.
When to use this skill
- You want a reusable workflow that can be run more than once with consistent structure.
When not to use this skill
- You only need a quick one-off answer and do not need a reusable workflow.
- You cannot install or maintain the underlying files, dependencies, or repository context.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/sw-copywriting/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How Copywriting Skill Compares
| Feature / Agent | Copywriting Skill | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
## Trigger
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
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SKILL.md Source
# Copywriting Skill ## Trigger When the user wants to write, rewrite, or improve marketing copy for any page — homepage, landing pages, pricing pages, feature pages, about pages, or product pages. **Trigger phrases:** "write copy for", "improve this copy", "rewrite this page", "marketing copy", "headline help", "CTA copy", "landing page copy", "homepage copy" ## What This Skill Does Writes conversion-focused marketing copy using proven frameworks: - **PAS** (Problem-Agitation-Solution) — for pain-point driven pages - **AIDA** (Attention-Interest-Desire-Action) — for product launches - **StoryBrand** — for brand narrative pages - **Before-After-Bridge** — for transformation messaging ## Process 1. **Understand**: Product/service, target audience, unique value proposition, tone 2. **Research**: Competitor messaging, audience language, market positioning 3. **Framework**: Select the most appropriate copywriting framework 4. **Write**: Full page copy — headline, subheadline, body sections, CTAs 5. **Review**: Check for clarity, specificity, and conversion focus ## Output Structure ``` # [Page Type] Copy — [Product/Brand] ## Hero Section - Headline: [main headline] - Subheadline: [supporting copy] - CTA: [button text] ## Section 2: [Problem/Pain] [body copy] ## Section 3: [Solution/Features] [body copy] ## Section 4: [Social Proof] [body copy] ## Section 5: [CTA] [final push + button text] ``` ## Rules - **Specificity > generality.** "Save 4.2 hours per week" beats "save time" - **Benefits > features.** Lead with what the user gets, not what the product does - **One CTA per section.** Don't split attention - **Conversational > corporate.** Write like a smart friend, not a brochure - **Cut ruthlessly.** If a word doesn't earn its place, delete it - Never use: "leverage", "synergy", "empower", "unlock", "revolutionize" ## Tips - Always ask for the target audience before writing - Study the competitor's messaging before starting - Write 3 headline variations — let the user pick - Include microcopy suggestions (button text, form labels, error messages)
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---
name: article-factory-wechat
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