jtbd-analyzer

# Jobs-To-Be-Done Analyzer

## The Core Concept

Customers don't buy products. They HIRE products to do a job.

"People don't want a quarter-inch drill. They want a quarter-inch hole."
Actually: They want a shelf → to display photos → to feel proud of family.

## The Three Job Dimensions

| Dimension | Question | Format |
|-----------|----------|--------|
| **Functional** | What task needs doing? | "Help me [verb] [object]" |
| **Emotional** | How do I want to feel? | "Make me feel [emotion]" |
| **Social** | How do I want to be seen? | "Help me be seen as [quality]" |

## The Process

1. **Job Statement:** "When [situation], I want to [motivation], so I can [outcome]"
2. **Map all 3 dimensions** for each user type
3. **Find real competition:** What ELSE could do this job?
4. **Prioritize:** Which jobs are most critical and underserved?

## Output Format

```
PRODUCT: [What you're analyzing]

For [User Type]:
JOB: "When [situation], I want [motivation], so I can [outcome]"

📋 FUNCTIONAL: [Task to accomplish]
💜 EMOTIONAL: [Feeling desired]
👥 SOCIAL: [Perception desired]

ALTERNATIVES: [What else could do this job?]
UNDERSERVED: [What part isn't done well?]
PRIORITY: Critical / Important / Nice-to-have
```

## Key Questions

1. "What were you trying to accomplish when you [action]?"
2. "Walk me through the last time you needed to [job]"
3. "What would you do if [product] didn't exist?"
4. "What's frustrating about how you currently [job]?"

## Integration

Compounds with:
- **first-principles-decomposer** → Decompose job to atomic need
- **cross-pollination-engine** → Find how others solve similar jobs
- **app-planning-skill** → Use JTBD to inform features

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See references/examples.md for Artem-specific JTBD analyses