Best use case
Social Content Skill is best used when you need a repeatable AI agent workflow instead of a one-off prompt.
## Trigger
Teams using Social Content Skill should expect a more consistent output, faster repeated execution, less prompt rewriting.
When to use this skill
- You want a reusable workflow that can be run more than once with consistent structure.
When not to use this skill
- You only need a quick one-off answer and do not need a reusable workflow.
- You cannot install or maintain the underlying files, dependencies, or repository context.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/sw-social-content/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How Social Content Skill Compares
| Feature / Agent | Social Content Skill | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
## Trigger
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
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SKILL.md Source
# Social Content Skill ## Trigger When the user wants to create social media content for any platform. **Trigger phrases:** "social content", "tweet", "LinkedIn post", "Instagram caption", "Twitter thread", "social media posts", "carousel script" ## Process 1. **Context**: Brand voice, platform(s), topic, goal (engagement, traffic, awareness) 2. **Format**: Select optimal format per platform 3. **Write**: Platform-native content with appropriate length and style 4. **Hashtags**: Research and include relevant hashtags 5. **Schedule**: Suggest optimal posting times ## Platform Formats ### Twitter/X - Single tweet: 280 chars, punchy, opinionated - Thread: 5-12 tweets, educational or storytelling - Quote tweet: add perspective to existing content ### LinkedIn - Text post: 1,300 chars optimal, professional insights - Document/carousel: 8-12 slides, one point per slide - Article: long-form thought leadership ### Instagram - Caption: 2,200 char max, hook in first line, CTA at end - Carousel: 10 slides max, educational or storytelling - Reels script: 15-60 seconds, hook in first 3 seconds ## Output Format ```markdown ## [Platform] — [Content Type] **Hook:** [first line / attention grabber] [Body copy — ready to paste] **Hashtags:** [5-10 relevant tags] **Best time to post:** [day/time recommendation] **Expected format:** [text / image / carousel / video] **Image suggestion:** [what visual to pair with] ``` ## Rules - Each platform gets native content — never cross-post the same text - Hook in the first line. Always. No warmup. - End with a question or CTA to drive engagement - Use line breaks liberally — walls of text get scrolled past - Hashtags: 3-5 on Twitter, 5-15 on Instagram, 3-5 on LinkedIn - Never use "🚀 Exciting news!" or similar generic openers
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