brand-guidelines-anthropic

To access Anthropic's official brand identity and style resources, use this skill.

31,392 stars
Complexity: medium

About this skill

This skill provides comprehensive access to Anthropic's official brand identity and style resources. It serves as a centralized reference for visual formatting, corporate identity, and design elements crucial for representing Anthropic accurately. Agents can query this skill to retrieve specific details on brand colors (main and accent), typography rules, and other visual guidelines, ensuring consistency in generated content or visual designs related to Anthropic. It's an essential tool for maintaining brand cohesion in AI-generated outputs.

Best use case

Generating marketing materials or presentations related to Anthropic; Creating visual designs that adhere to Anthropic's corporate identity; Answering user queries about Anthropic's brand aesthetics; Ensuring brand consistency in any content or UI elements produced by the AI.

To access Anthropic's official brand identity and style resources, use this skill.

Detailed information on Anthropic's brand identity, including specific color codes (e.g., `#141413`, `#faf9f5`, `#d97757`), typography guidelines, and other visual styling rules as defined in the official resources.

Practical example

Example input

What are Anthropic's main brand colors and accent colors? 

Can you provide Anthropic's brand guidelines for typography? 

I need to design a graphic for Anthropic, what are the primary visual guidelines?

Example output

Anthropic's Brand Guidelines:

**Colors:**
Main Colors:
- Dark: `#141413` (Primary text and dark backgrounds)
- Light: `#faf9f5` (Light backgrounds and text on dark)
- Mid Gray: `#b0aea5` (Secondary elements)
- Light Gray: `#e8e6dc` (Subtle backgrounds)

Accent Colors:
- Orange: `#d97757` (Primary accent)
- Blue: [Further details on blue accent color from the full skill content]

**Typography:**
[Details on fonts, weights, and sizes would be included here if the full SKILL.md provided them, e.g., 'Primary Font: Inter, Secondary Font: Source Code Pro']

**General:**
Access the full official brand identity and style resources for comprehensive details.

When to use this skill

  • When the AI agent needs to use Anthropic's official colors (e.g., `#141413` Dark, `#faf9f5` Light, `#d97757` Orange); When an AI agent is designing a visual output or drafting text that requires adherence to Anthropic's brand guidelines; When a user explicitly asks 'What are Anthropic's brand colors?' or 'Show me Anthropic's brand guidelines.'; When ensuring visual or textual output reflects Anthropic's corporate identity accurately.

When not to use this skill

  • When seeking general design principles not specific to Anthropic; When information about other brands or companies is required; When performing tasks unrelated to branding or visual identity.

Installation

Claude Code / Cursor / Codex

$curl -o ~/.claude/skills/brand-guidelines-anthropic/SKILL.md --create-dirs "https://raw.githubusercontent.com/sickn33/antigravity-awesome-skills/main/plugins/antigravity-awesome-skills-claude/skills/brand-guidelines-anthropic/SKILL.md"

Manual Installation

  1. Download SKILL.md from GitHub
  2. Place it in .claude/skills/brand-guidelines-anthropic/SKILL.md inside your project
  3. Restart your AI agent — it will auto-discover the skill

How brand-guidelines-anthropic Compares

Feature / Agentbrand-guidelines-anthropicStandard Approach
Platform SupportClaudeLimited / Varies
Context Awareness High Baseline
Installation ComplexitymediumN/A

Frequently Asked Questions

What does this skill do?

To access Anthropic's official brand identity and style resources, use this skill.

Which AI agents support this skill?

This skill is designed for Claude.

How difficult is it to install?

The installation complexity is rated as medium. You can find the installation instructions above.

Where can I find the source code?

You can find the source code on GitHub using the link provided at the top of the page.

Related Guides

SKILL.md Source

# Anthropic Brand Styling

## Overview

To access Anthropic's official brand identity and style resources, use this skill.

**Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

## Brand Guidelines

### Colors

**Main Colors:**

- Dark: `#141413` - Primary text and dark backgrounds
- Light: `#faf9f5` - Light backgrounds and text on dark
- Mid Gray: `#b0aea5` - Secondary elements
- Light Gray: `#e8e6dc` - Subtle backgrounds

**Accent Colors:**

- Orange: `#d97757` - Primary accent
- Blue: `#6a9bcc` - Secondary accent
- Green: `#788c5d` - Tertiary accent

### Typography

- **Headings**: Poppins (with Arial fallback)
- **Body Text**: Lora (with Georgia fallback)
- **Note**: Fonts should be pre-installed in your environment for best results

## Features

### Smart Font Application

- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems

### Text Styling

- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting

### Shape and Accent Colors

- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand

## Technical Details

### Font Management

- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment

### Color Application

- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems

## When to Use
This skill is applicable to execute the workflow or actions described in the overview.

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