community-forum

When the user wants to promote via forums, communities, or invite users to join a community. Also use when the user mentions "forum promotion," "Indie Hacker," "Hacker News," "community growth," "Discord promotion," "vertical community," "brand encyclopedia," "Wikipedia," "Quora," "Reddit community," "community building," "forum marketing," or "community invite." For Reddit copy, use reddit-posts. For strategy, use integrated-marketing.

313 stars

Best use case

community-forum is best used when you need a repeatable AI agent workflow instead of a one-off prompt.

When the user wants to promote via forums, communities, or invite users to join a community. Also use when the user mentions "forum promotion," "Indie Hacker," "Hacker News," "community growth," "Discord promotion," "vertical community," "brand encyclopedia," "Wikipedia," "Quora," "Reddit community," "community building," "forum marketing," or "community invite." For Reddit copy, use reddit-posts. For strategy, use integrated-marketing.

Teams using community-forum should expect a more consistent output, faster repeated execution, less prompt rewriting.

When to use this skill

  • You want a reusable workflow that can be run more than once with consistent structure.

When not to use this skill

  • You only need a quick one-off answer and do not need a reusable workflow.
  • You cannot install or maintain the underlying files, dependencies, or repository context.

Installation

Claude Code / Cursor / Codex

$curl -o ~/.claude/skills/community-forum/SKILL.md --create-dirs "https://raw.githubusercontent.com/kostja94/marketing-skills/main/skills/channels/community/community-forum/SKILL.md"

Manual Installation

  1. Download SKILL.md from GitHub
  2. Place it in .claude/skills/community-forum/SKILL.md inside your project
  3. Restart your AI agent — it will auto-discover the skill

How community-forum Compares

Feature / Agentcommunity-forumStandard Approach
Platform SupportNot specifiedLimited / Varies
Context Awareness High Baseline
Installation ComplexityUnknownN/A

Frequently Asked Questions

What does this skill do?

When the user wants to promote via forums, communities, or invite users to join a community. Also use when the user mentions "forum promotion," "Indie Hacker," "Hacker News," "community growth," "Discord promotion," "vertical community," "brand encyclopedia," "Wikipedia," "Quora," "Reddit community," "community building," "forum marketing," or "community invite." For Reddit copy, use reddit-posts. For strategy, use integrated-marketing.

Where can I find the source code?

You can find the source code on GitHub using the link provided at the top of the page.

Related Guides

SKILL.md Source

# Channels: Community & Forum Promotion

Guides forum promotion, community invitation, and vertical community marketing. Community-led growth (CLG) costs ~90% less than paid acquisition with ~3.2x higher customer LTV. Indie Hackers delivers ~23% conversion vs Product Hunt ~3%; HN and Reddit require sustained engagement. For cold start planning (first users, launch channels), see **cold-start-strategy**. For indie hacker strategy (first 100 users, Build in Public content framework, Indie Hackers tactics), see **indie-hacker-strategy**.

**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and brand voice.

Identify:
1. **Goal**: Leads, community growth, brand awareness
2. **Platform fit**: Indie Hacker, HN, Reddit, Discord, vertical forums
3. **Timeline**: One-time launch vs sustained (4-6 months for Indie Hackers)

## Forum Types

| Platform | Audience | Use |
|----------|----------|-----|
| **Indie Hacker** | Indie makers, founders | Sustained engagement; authentic journey posts; ~23% conversion vs PH 3% |
| **Hacker News** | Tech, startups | Show HN launch; ~1,300 posts/day; front page = luck + timing |
| **Hackernoon** | Dev, tech readers | Content distribution |
| **Industry forums** | Niche verticals | Discount codes for leads; search "[industry] forum"; post event/activity promotion; see **discount-marketing-strategy** for code strategy |
| **Reddit** | Subreddit-specific | See **reddit-posts**; 90/10 rule; 29+ posts for traction |

## Hacker News Launch

| Practice | Guideline |
|----------|-----------|
| **Title** | "Show HN: [Product] - [specific problem solved]"; honest, no clickbait |
| **Timing** | Tue-Thu; peak US hours; avoid weekends, Mon, Fri |
| **First comment** | Invitation to engage; product status (beta/MVP); differentiated solution; try-it link |
| **Assets** | Live demo, GIFs, screenshots, 30-60s demo video |
| **Expectation** | Traffic spike, not sustained growth; partly luck-dependent |

## Indie Hackers Best Practices

- **Sustained engagement**: 4–6 months; not a one-time launch
- **Content**: Authentic journey posts; product "sprinkled within"; avoid heavy promotion
- **Result**: ~23% conversion vs Product Hunt ~3%; organic traffic from authentic sharing

For full Indie Hackers tactics, Build in Public content framework (40/30/20/10), first 100 users → **indie-hacker-strategy**.

## Community Invitation Tactics

| Channel | Method |
|---------|--------|
| **Welcome email** | Post-signup automation; 4x open, 5x CTR vs regular campaigns |
| **Homepage CTA** | Button, popup, banner; above-the-fold upgrade CTA |
| **In-site placement** | High-visibility areas; user-focused sections (e.g. dashboard, settings) |
| **Banner** | Homepage, carousel below hero |
| **Registration emails** | Success/confirmation email with community link |
| **EDM campaign** | Newsletter + banner, interview-for-membership |
| **Discord** | Post event/community info; founder engagement 2-3h/day |
| **Vertical forums** | Search "[industry] forum"; post event/activity promotion |
| **Post-login form** | In-app signup form shown after login; high-intent placement |

**Welcome email best practices**: One clear CTA per email; front-load value in subject; personalize (signup source, interests); link to best content, events; ask questions (~75% reply rate). Automated 2-4 email sequence.

## Vertical Community Channels

| Principle | Guideline |
|-----------|-----------|
| **Target** | Find channels where target audience gathers |
| **Niche over broad** | Industry-specific subgroups; avoid mass posting |
| **Caution** | Mass posting risks removal; match community tone; choose wording carefully |
| **Examples** | Reddit subreddits, Discord servers, Quora, X, Hacker News, Stack Overflow, niche B2B communities |
| **Regional** | Large communities by locale—event/activity promotion; target vertical channels within each; see **localization-strategy** |

**Community-led growth**: Engage before promoting; build trust; contribute value first.

## Natural Traffic (Complementary)

| Channel | Use |
|---------|-----|
| **Hashtags** | Social tag optimization |
| **Facebook groups** | Indirect referral |
| **Giveaways** | Attention and conversion |

## Brand Basics (Encyclopedia, Q&A)

| Platform | Use |
|----------|-----|
| **Wikipedia** | Global; neutral, cited content; brand credibility |
| **Quora** | Q&A; brand discussion, thought leadership, long-term SEO |
| **Stack Overflow** | Tech/dev; expertise signals, backlinks |
| **Regional** | Local encyclopedias and Q&A by locale; verified credentials; see **localization-strategy** |

**Wikipedia**: Neutral language, credible references, no promotional content. Regional platforms require verified credentials; prioritize local search share. Free and sustainable; supports long-term conversion while search habits persist.

## Output Format

- **Forum** selection and approach (HN vs IH vs industry)
- **Community invitation** plan (welcome email, CTA, banner, EDM, Discord)
- **Vertical channel** targeting
- **Content** strategy (authentic vs promotional mix)
- **Timeline** (launch vs sustained)

## Related Skills

- **reddit-posts**: Reddit post copy, subreddit rules
- **cold-start-strategy**: Cold start orchestrates Product Hunt, Reddit, Indie Hackers, directories; this skill handles forum/community tactics
- **indie-hacker-strategy**: Indie hacker first 100 users; Build in Public; Indie Hackers tactics; this skill = forum/community tactics; indie-hacker = strategy + context
- **directory-submission**: Product Hunt, Taaft; different from forum community
- **affiliate-marketing**: Communities as recruitment channel
- **top-banner-generator, popup-generator**: Homepage CTA, banner
- **newsletter-signup-generator**: EDM, welcome email
- **localization-strategy**: Regional markets (local platforms by locale)

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