product-launch
When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM motion and positioning, use gtm-strategy. For cold start and first users, use cold-start-strategy. For Product Hunt day-of, use product-hunt-launch.
Best use case
product-launch is best used when you need a repeatable AI agent workflow instead of a one-off prompt.
When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM motion and positioning, use gtm-strategy. For cold start and first users, use cold-start-strategy. For Product Hunt day-of, use product-hunt-launch.
Teams using product-launch should expect a more consistent output, faster repeated execution, less prompt rewriting.
When to use this skill
- You want a reusable workflow that can be run more than once with consistent structure.
When not to use this skill
- You only need a quick one-off answer and do not need a reusable workflow.
- You cannot install or maintain the underlying files, dependencies, or repository context.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/product-launch/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How product-launch Compares
| Feature / Agent | product-launch | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM motion and positioning, use gtm-strategy. For cold start and first users, use cold-start-strategy. For Product Hunt day-of, use product-hunt-launch.
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
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SKILL.md Source
# Strategies: Product Launch Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see **gtm-strategy**. For cold start (first users, no product yet), see **cold-start-strategy**. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read full file. Identify: 1. **Launch type**: New product, major feature, market expansion 2. **GTM mode**: Sales-led, product-led, marketing-led, hybrid (from **gtm-strategy**) 3. **Channels**: PR, paid, organic, email, events ## Launch Checklist - [ ] GTM strategy defined (see **gtm-strategy**) - [ ] PMF validated (see **pmf-strategy**) - [ ] Target market and ICP clear - [ ] Messaging consistent across teams - [ ] Channel mix chosen (PR, paid, organic, email) - [ ] Timeline and milestones set - [ ] Cross-functional owners assigned (RACI) ## Channel Mix | Channel | Use | Skills | |---------|-----|--------| | **PR** | Press release, media relations | public-relations | | **Paid ads** | Scale acquisition post-PMF | paid-ads-strategy | | **Organic** | SEO, content, community | seo-strategy, content-marketing | | **Email** | Announcement to existing users | email-marketing | | **Product Hunt / Directories** | Launch-day buzz; early adopters | cold-start-strategy, directory-submission | ## Critical Success Factors | Factor | Guideline | |--------|-----------| | **PMF first** | Validate product-market fit before scaling; see **pmf-strategy** | | **GTM alignment** | One clear story; all teams use same messaging; see **gtm-strategy** | | **Avoid rush** | Most failures = scale before PMF | ## Output Format - **Launch plan** (timeline, channels, owners) - **Channel** actions (PR, paid, organic, email) - **Checklist** (pre-launch, launch, post-launch) - **Cross-ref** to gtm-strategy for framework ## Related Skills - **gtm-strategy**: GTM framework; modes, 90-day, ICP, new market, repositioning; product launch implements GTM for new product - **pmf-strategy**: Validate PMF before scaling - **cold-start-strategy**: First users; Product Hunt; differs from full GTM launch - **indie-hacker-strategy**: Indie hacker launch; Build in Public; first 100 users - **public-relations**: Press release; media relations for launch - **paid-ads-strategy**: Paid channel for launch - **website-structure**: Pages needed for launch
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When the user wants indie hacker or bootstrapping founder strategy—growth, channels, Build in Public, or solo founder tactics. Also use when the user mentions "indie hacker," "indie developer," "bootstrapping," "bootstrapped founder," "solo founder," "Build in Public," "scratch your own itch," "Micro-SaaS," "first 100 users," or "solo company." For cold start, use cold-start-strategy.
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