product-hunt-launch

When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes). Also use when the user mentions "Product Hunt," "launch on Product Hunt," "PH launch," "Product Hunt submission," "hunter," "Product of the Day," "upvotes," or "Product Hunt first comment." For multi-platform directory listings and paste-ready copy beyond PH, use directory-submission.

313 stars

Best use case

product-hunt-launch is best used when you need a repeatable AI agent workflow instead of a one-off prompt.

When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes). Also use when the user mentions "Product Hunt," "launch on Product Hunt," "PH launch," "Product Hunt submission," "hunter," "Product of the Day," "upvotes," or "Product Hunt first comment." For multi-platform directory listings and paste-ready copy beyond PH, use directory-submission.

Teams using product-hunt-launch should expect a more consistent output, faster repeated execution, less prompt rewriting.

When to use this skill

  • You want a reusable workflow that can be run more than once with consistent structure.

When not to use this skill

  • You only need a quick one-off answer and do not need a reusable workflow.
  • You cannot install or maintain the underlying files, dependencies, or repository context.

Installation

Claude Code / Cursor / Codex

$curl -o ~/.claude/skills/product-hunt-launch/SKILL.md --create-dirs "https://raw.githubusercontent.com/kostja94/marketing-skills/main/skills/channels/community/product-hunt-launch/SKILL.md"

Manual Installation

  1. Download SKILL.md from GitHub
  2. Place it in .claude/skills/product-hunt-launch/SKILL.md inside your project
  3. Restart your AI agent — it will auto-discover the skill

How product-hunt-launch Compares

Feature / Agentproduct-hunt-launchStandard Approach
Platform SupportNot specifiedLimited / Varies
Context Awareness High Baseline
Installation ComplexityUnknownN/A

Frequently Asked Questions

What does this skill do?

When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes). Also use when the user mentions "Product Hunt," "launch on Product Hunt," "PH launch," "Product Hunt submission," "hunter," "Product of the Day," "upvotes," or "Product Hunt first comment." For multi-platform directory listings and paste-ready copy beyond PH, use directory-submission.

Where can I find the source code?

You can find the source code on GitHub using the link provided at the top of the page.

Related Guides

SKILL.md Source

# Channels: Product Hunt Launch

Guides preparing and executing a Product Hunt launch. Product Hunt is a community-driven product discovery platform; only ~10% of submissions get featured on the homepage. Best for SaaS, developer tools, AI/ML products, and productivity software. Physical products and service businesses have limited success.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Read project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, use Sections 1–4, 5, 6, 8, 9 for submission content.

Identify:
1. **Product type**: SaaS, AI tool, app, Chrome extension
2. **Launch readiness**: Landing page, screenshots, tagline, first comment
3. **Hunter**: Self-hunt or Top Hunter (optional but helps)

## 30-Day Preparation Plan

| Phase | Days | Actions |
|-------|------|---------|
| **Teaser** | 30–21 | Build "notify me" page; decide self-hunt vs hunter; engage in community |
| **Supporters** | 20–11 | Build list of 200+ (makers, industry contacts, followers, users) |
| **Assets** | 10–3 | Finalize tagline (≤60 chars), gallery images (1270×760), demo video (<2 min), maker comment, 3–5 topic tags; build awareness on X/LinkedIn 2–4 weeks before |
| **Launch day** | 2–1 | Clear calendar for 16+ hours; Product Hunt runs midnight–midnight Pacific |

## Product Hunt Fields

| Field | Spec |
|-------|------|
| **Tagline** | ≤60 chars; no emojis unless part of product name; catchy, benefit-focused |
| **Gallery** | 1270×760 px recommended; readable, show product value |
| **Demo video** | <2 minutes; optional but recommended |
| **First comment** | Post immediately; story-driven, not feature list; significantly impacts engagement |
| **Topic tags** | 3–5 relevant; match Product Hunt taxonomy |

## Launch Day Strategy

| Practice | Guideline |
|----------|-----------|
| **Timing** | Tuesday–Thursday; 12:01am Pacific works best |
| **Narrative** | Create story (problem → solution), not feature list |
| **Engagement** | Reply to every comment; thank supporters; answer questions |
| **Avoid** | Begging for upvotes (risk of shadowban) |

**Principle**: Product Hunt is a visibility amplifier and credibility boost—not primarily a customer acquisition channel.

## Realistic Expectations

| Outcome | Upvotes | Placement |
|---------|---------|-----------|
| Poor | 50–100 | — |
| Average | 200–400 | Top 10 |
| Good | 500–800 | Top 5 |
| Great | 800+ | Product of the Day |

## Beyond Listing

| Offering | Use When |
|----------|----------|
| **Product Hunt Daily** | Newsletter feature; high-intent audience |
| **Social promotion** | PH shares on X, LinkedIn; launch-day amplification |
| **Featured placement** | Paid promotion options |

## Post-Launch

- Continue engaging with new users
- Thank-you emails to supporters
- Ask for feedback
- See **directory-submission** for other directories; **cold-start-strategy** for full launch plan

## Output Format

- **Readiness checklist** (tagline, gallery, first comment, topic tags)
- **First comment** draft (story-driven)
- **Tagline** options (≤60 chars)
- **30-day timeline** (if planning ahead)

## Related Skills

- **directory-submission**: Taaft, G2, curated lists; Product Hunt is one directory—see for multi-platform submission
- **cold-start-strategy**: Full launch plan; Product Hunt as channel
- **indie-hacker-strategy**: Indie hacker Product Hunt, first 100 users
- **media-kit-page-generator**: Press kit, screenshots for launch
- **analytics-tracking**: UTM for Product Hunt traffic attribution

Related Skills

product-launch

313
from kostja94/marketing-skills

When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM motion and positioning, use gtm-strategy. For cold start and first users, use cold-start-strategy. For Product Hunt day-of, use product-hunt-launch.

products-page-generator

313
from kostja94/marketing-skills

When the user wants to create, optimize, or audit a product listing or category page. Also use when the user mentions "product page," "product listing," "shop," "e-commerce products," "product catalog," "product grid," "product cards," or "product overview." For category SEO, use category-page-generator.

website-structure

313
from kostja94/marketing-skills

When the user wants to plan website structure, decide which pages to build, or prioritize pages for a new or existing site. Also use when the user mentions "website structure," "site structure," "which pages do I need," "page planning," "sitemap planning," "Must Have pages," "website architecture," or "site hierarchy." For a specific page template (e.g. homepage), use homepage-generator or landing-page-generator as appropriate. Not for organic SEO roadmap alone; use seo-strategy.

seo-strategy

313
from kostja94/marketing-skills

When the user wants to plan SEO strategy, prioritize SEO work, or understand the SEO workflow. Also use when the user mentions "SEO strategy," "SEO plan," "SEO roadmap," "SEO priority," "SEO audit," "SEO workflow," "where to start SEO," "SEO approach," "organic growth strategy," "why SEO," "SEO value," or "search strategy." For technical/crawl audit execution, use seo-audit. For keyword research, use keyword-research. For AI search visibility, use generative-engine-optimization.

seo-audit

313
from kostja94/marketing-skills

When the user wants to run an SEO audit, technical SEO audit, or site health check. Also use when the user mentions "SEO audit," "technical audit," "site audit," "crawl audit," "indexing audit," "SEO health," or "fix SEO issues." For prioritization and organic strategy, use seo-strategy. For GSC data analysis, use google-search-console.

retention-strategy

313
from kostja94/marketing-skills

When the user wants to reduce churn, improve customer retention, or plan lifecycle marketing. Also use when the user mentions "retention," "churn," "customer lifecycle," "churn prevention," "at-risk customers," or "loyalty program." For lifecycle, use growth-funnel.

research-sources

313
from kostja94/marketing-skills

When the user wants to find information sources for content ideation, competitor monitoring, or industry tracking. Also use when the user mentions "research sources," "information sources," "content ideation," "industry monitoring," "competitor monitoring," "market intelligence," "content research," or "topic research." For keywords, use keyword-research.

pmf-strategy

313
from kostja94/marketing-skills

When the user wants to validate product-market fit, measure PMF, or plan before scaling. Also use when the user mentions "PMF," "product-market fit," "product market fit," "Sean Ellis test," "very disappointed," "vitamin vs painkiller," "PMF validation," "premature scaling," or "validate before scale." For GTM after validation, use gtm-strategy.

indie-hacker-strategy

313
from kostja94/marketing-skills

When the user wants indie hacker or bootstrapping founder strategy—growth, channels, Build in Public, or solo founder tactics. Also use when the user mentions "indie hacker," "indie developer," "bootstrapping," "bootstrapped founder," "solo founder," "Build in Public," "scratch your own itch," "Micro-SaaS," "first 100 users," or "solo company." For cold start, use cold-start-strategy.

gtm-strategy

313
from kostja94/marketing-skills

When the user wants to plan go-to-market strategy, GTM framework, or market entry. Also use when the user mentions "GTM," "go-to-market," "market entry," "new market," "repositioning," "PLG," "sales-led," "product-led," "marketing-led," "ICP," "buyer persona," "GTM motion," or "market expansion." For launch checklist, use product-launch.

growth-funnel

313
from kostja94/marketing-skills

When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Also use when the user mentions "growth funnel," "AARRR," "pirate metrics," "acquisition activation retention," "customer lifecycle metrics," or "growth framework." For retention tactics, use retention-strategy.

conversion-optimization

313
from kostja94/marketing-skills

When the user wants to improve conversion rates, run A/B tests, optimize funnels, or reduce friction. Also use when the user mentions "CRO," "conversion rate optimization," "A/B test," "split test," "funnel optimization," "checkout optimization," "form optimization," or "conversion funnel." For pricing psychology, use pricing-strategy.