distribution-channels
When the user wants to plan product distribution via marketplaces, app stores, or third-party platforms. Also use when the user mentions "distribution channels," "marketplace listing," "app store listing," "Figma plugin," "Chrome extension marketplace," "AWS Marketplace," "Shopify app," "GPTs store," "app distribution," or "third-party marketplace." For channel mix, use integrated-marketing.
Best use case
distribution-channels is best used when you need a repeatable AI agent workflow instead of a one-off prompt.
When the user wants to plan product distribution via marketplaces, app stores, or third-party platforms. Also use when the user mentions "distribution channels," "marketplace listing," "app store listing," "Figma plugin," "Chrome extension marketplace," "AWS Marketplace," "Shopify app," "GPTs store," "app distribution," or "third-party marketplace." For channel mix, use integrated-marketing.
Teams using distribution-channels should expect a more consistent output, faster repeated execution, less prompt rewriting.
When to use this skill
- You want a reusable workflow that can be run more than once with consistent structure.
When not to use this skill
- You only need a quick one-off answer and do not need a reusable workflow.
- You cannot install or maintain the underlying files, dependencies, or repository context.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/distribution-channels/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How distribution-channels Compares
| Feature / Agent | distribution-channels | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
When the user wants to plan product distribution via marketplaces, app stores, or third-party platforms. Also use when the user mentions "distribution channels," "marketplace listing," "app store listing," "Figma plugin," "Chrome extension marketplace," "AWS Marketplace," "Shopify app," "GPTs store," "app distribution," or "third-party marketplace." For channel mix, use integrated-marketing.
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
SKILL.md Source
# Channels: Distribution Channels Guides product distribution via third-party marketplaces and app stores. Distinct from **directory-submission** (curated lists, Product Hunt, Taaft)—marketplaces are storefronts where customers discover and purchase apps, plugins, or integrations. Hyperscaler marketplaces (AWS, Azure, GCP) alone are projected to process $85B+ in software sales by 2028. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Channel Types | Type | Definition | Examples | |------|------------|----------| | **Direct** | Company sells via own assets | Website, eCommerce, sales team | | **Indirect** | Third parties sell on your behalf | Marketplaces, app stores, resellers | **Marketplaces** = Digital storefronts where customers discover and buy; often pre-approved budgets (cloud spend), consolidated billing, faster procurement. ## Marketplace Categories | Category | Platforms | Product fit | |----------|-----------|-------------| | **Design & collaboration** | Figma Community, Canva Apps, Adobe Exchange | Design tools, templates | | **Browser extensions** | Chrome Web Store, Firefox Add-ons | Extensions, dev tools | | **Cloud & enterprise** | AWS Marketplace, Google Cloud Marketplace, Azure Marketplace | SaaS, data, infra | | **Mobile** | App Store, Google Play, Microsoft Store | Mobile apps, cross-platform | | **Vertical** | Shopify App Store, Slack App Directory, Salesforce AppExchange, Zoom Marketplace | E-commerce, collaboration, CRM | | **Developer** | GitHub Marketplace, WordPress Plugins | Dev tools, integrations | | **AI** | GPTs (OpenAI), emerging AI app stores | AI apps, agents | | **Social commerce** | Pinterest Product Pins | E-commerce, design tools, templates; Product Schema or Pinterest Catalog | **Pinterest Product Pins**: Configure product links; shopping tags; link to site. Requires Product Schema or Pinterest Catalog. See **pinterest-posts**. ## Listing Optimization | Practice | Guideline | |----------|-----------| | **Reduce procurement friction** | Vendor Insights, standard contracts; streamline enterprise buying | | **Pricing models** | Free trials, pay-as-you-go, private offers for enterprise | | **Trust signals** | Verified reviews, partner badges, clear taxonomy | | **Discoverability** | Optimize for marketplace search; clear descriptions, tags | | **Co-sell** | Partner with platform field teams when available | **Listing as asset**: Your marketplace page is both storefront and onboarding tool; prospects validate, customers discover integrations. ## Platform Selection by Product Type | Product type | Prioritize | |--------------|------------| | Design / collaboration | Figma, Canva, Adobe | | Browser extension | Chrome, Firefox | | Cloud / enterprise SaaS | AWS, GCP, Azure | | Mobile app | App Store, Google Play, Microsoft Store | | E-commerce | Shopify | | Collaboration | Slack, Zoom | | Developer tools | GitHub, WordPress | | AI application | GPTs, emerging AI stores | | E-commerce / templates | Pinterest Product Pins | ## Related Skills - **directory-submission**: Curated lists (Taaft, Product Hunt, G2)—different from marketplaces; both are distribution - **integrations-page-generator**: Integrations page content; marketplace listing drives discovery - **cold-start-strategy**: Distribution as cold-start channel - **localization-strategy**: Regional marketplaces by locale
Related Skills
website-structure
When the user wants to plan website structure, decide which pages to build, or prioritize pages for a new or existing site. Also use when the user mentions "website structure," "site structure," "which pages do I need," "page planning," "sitemap planning," "Must Have pages," "website architecture," or "site hierarchy." For a specific page template (e.g. homepage), use homepage-generator or landing-page-generator as appropriate. Not for organic SEO roadmap alone; use seo-strategy.
seo-strategy
When the user wants to plan SEO strategy, prioritize SEO work, or understand the SEO workflow. Also use when the user mentions "SEO strategy," "SEO plan," "SEO roadmap," "SEO priority," "SEO audit," "SEO workflow," "where to start SEO," "SEO approach," "organic growth strategy," "why SEO," "SEO value," or "search strategy." For technical/crawl audit execution, use seo-audit. For keyword research, use keyword-research. For AI search visibility, use generative-engine-optimization.
seo-audit
When the user wants to run an SEO audit, technical SEO audit, or site health check. Also use when the user mentions "SEO audit," "technical audit," "site audit," "crawl audit," "indexing audit," "SEO health," or "fix SEO issues." For prioritization and organic strategy, use seo-strategy. For GSC data analysis, use google-search-console.
retention-strategy
When the user wants to reduce churn, improve customer retention, or plan lifecycle marketing. Also use when the user mentions "retention," "churn," "customer lifecycle," "churn prevention," "at-risk customers," or "loyalty program." For lifecycle, use growth-funnel.
research-sources
When the user wants to find information sources for content ideation, competitor monitoring, or industry tracking. Also use when the user mentions "research sources," "information sources," "content ideation," "industry monitoring," "competitor monitoring," "market intelligence," "content research," or "topic research." For keywords, use keyword-research.
product-launch
When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM motion and positioning, use gtm-strategy. For cold start and first users, use cold-start-strategy. For Product Hunt day-of, use product-hunt-launch.
pmf-strategy
When the user wants to validate product-market fit, measure PMF, or plan before scaling. Also use when the user mentions "PMF," "product-market fit," "product market fit," "Sean Ellis test," "very disappointed," "vitamin vs painkiller," "PMF validation," "premature scaling," or "validate before scale." For GTM after validation, use gtm-strategy.
indie-hacker-strategy
When the user wants indie hacker or bootstrapping founder strategy—growth, channels, Build in Public, or solo founder tactics. Also use when the user mentions "indie hacker," "indie developer," "bootstrapping," "bootstrapped founder," "solo founder," "Build in Public," "scratch your own itch," "Micro-SaaS," "first 100 users," or "solo company." For cold start, use cold-start-strategy.
gtm-strategy
When the user wants to plan go-to-market strategy, GTM framework, or market entry. Also use when the user mentions "GTM," "go-to-market," "market entry," "new market," "repositioning," "PLG," "sales-led," "product-led," "marketing-led," "ICP," "buyer persona," "GTM motion," or "market expansion." For launch checklist, use product-launch.
growth-funnel
When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Also use when the user mentions "growth funnel," "AARRR," "pirate metrics," "acquisition activation retention," "customer lifecycle metrics," or "growth framework." For retention tactics, use retention-strategy.
conversion-optimization
When the user wants to improve conversion rates, run A/B tests, optimize funnels, or reduce friction. Also use when the user mentions "CRO," "conversion rate optimization," "A/B test," "split test," "funnel optimization," "checkout optimization," "form optimization," or "conversion funnel." For pricing psychology, use pricing-strategy.
cold-start-strategy
When the user wants to plan cold start, get first users, or launch a new product with zero traction. Also use when the user mentions "cold start," "cold start problem," "first users," "seed users," "finding users," "finding early users," "Fiverr Upwork," "comment outreach," "Twitter search users," "product launch strategy," "0 to 1 growth," "early-stage acquisition," "launch channels," "get first customers," "Product Hunt launch," "AppSumo," "LTD," "indie hacker," "bootstrapping," or "solo founder." For directory listing copy and submissions, use directory-submission. For Product Hunt day-of execution, use product-hunt-launch. For GTM motion design, use gtm-strategy.