linkedin-ads
When the user wants to set up, optimize, or manage LinkedIn Ads. Also use when the user mentions "LinkedIn Ads," "LinkedIn Campaign Manager," "Sponsored Content," "LinkedIn Lead Gen Forms," "job title targeting," "company targeting," or "B2B paid ads." For organic posts, use linkedin-posts.
Best use case
linkedin-ads is best used when you need a repeatable AI agent workflow instead of a one-off prompt.
When the user wants to set up, optimize, or manage LinkedIn Ads. Also use when the user mentions "LinkedIn Ads," "LinkedIn Campaign Manager," "Sponsored Content," "LinkedIn Lead Gen Forms," "job title targeting," "company targeting," or "B2B paid ads." For organic posts, use linkedin-posts.
Teams using linkedin-ads should expect a more consistent output, faster repeated execution, less prompt rewriting.
When to use this skill
- You want a reusable workflow that can be run more than once with consistent structure.
When not to use this skill
- You only need a quick one-off answer and do not need a reusable workflow.
- You cannot install or maintain the underlying files, dependencies, or repository context.
Installation
Claude Code / Cursor / Codex
Manual Installation
- Download SKILL.md from GitHub
- Place it in
.claude/skills/linkedin-ads/SKILL.mdinside your project - Restart your AI agent — it will auto-discover the skill
How linkedin-ads Compares
| Feature / Agent | linkedin-ads | Standard Approach |
|---|---|---|
| Platform Support | Not specified | Limited / Varies |
| Context Awareness | High | Baseline |
| Installation Complexity | Unknown | N/A |
Frequently Asked Questions
What does this skill do?
When the user wants to set up, optimize, or manage LinkedIn Ads. Also use when the user mentions "LinkedIn Ads," "LinkedIn Campaign Manager," "Sponsored Content," "LinkedIn Lead Gen Forms," "job title targeting," "company targeting," or "B2B paid ads." For organic posts, use linkedin-posts.
Where can I find the source code?
You can find the source code on GitHub using the link provided at the top of the page.
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SKILL.md Source
# Paid Ads: LinkedIn Ads Guides LinkedIn Ads setup, targeting, and optimization. LinkedIn excels at B2B and professional targeting; use when job title/company targeting matters and ACV is higher. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Campaign Structure **Naming**: `LI_[Objective]_[Audience]_[Offer]_[Date]` (e.g., `LI_LeadGen_CMOs-SaaS_Whitepaper_Mar24`) ## Ad Formats | Format | Best for | |--------|----------| | **Sponsored Content** | Feed ads; single image, video, carousel, document | | **Message Ads** | InMail; direct outreach; lead gen | | **Lead Gen Forms** | Native forms; no landing page; higher conversion | | **Text Ads** | Right rail; lower cost; awareness | ## Targeting Strengths | Signal | Use | |--------|-----| | **Job title** | Decision-makers; ICP roles | | **Company** | Size; industry; name (ABM) | | **Seniority** | C-level; Manager; Director | | **Skills** | Technical audiences | | **Lookalike** | Based on contact list or engagement | **Principle**: LinkedIn is expensive; narrow targeting to high-intent segments. ## Creative Best Practices - **Professional tone**: Match platform norms; avoid overly casual - **Headlines**: Clear value; problem-solution - **Lead Gen Forms**: Shorter forms = higher completion; ask only essential fields - **Document ads**: PDFs, carousels for thought leadership ## Budget & Bidding - **CPM/CPC**: LinkedIn typically higher than Meta/Google for B2B - **Daily minimum**: Varies by objective - **Bidding**: Start manual; switch to automated when conversion volume allows ## Tracking - **Insight Tag**: Website tracking; retargeting - **Offline conversions**: CRM integration when available - **Lead Gen Forms**: Native tracking; no pixel needed for form submissions ## Pre-Launch Checklist - [ ] Insight Tag installed - [ ] Audience defined (job title, company, etc.) - [ ] Creative matches professional tone - [ ] Lead Gen Form fields minimized (if using) - [ ] Budget aligned with higher CPC expectations ## Related Skills - **linkedin-posts**: Organic LinkedIn content; professional tone and format align with Sponsored Content - **paid-ads-strategy**: Channel selection; B2B vs B2C; budget allocation - **landing-page-generator**: LP for paid traffic (when not using Lead Gen Forms) - **analytics-tracking**: Pipeline attribution; ROAS
Related Skills
linkedin-posts
When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.
website-structure
When the user wants to plan website structure, decide which pages to build, or prioritize pages for a new or existing site. Also use when the user mentions "website structure," "site structure," "which pages do I need," "page planning," "sitemap planning," "Must Have pages," "website architecture," or "site hierarchy." For a specific page template (e.g. homepage), use homepage-generator or landing-page-generator as appropriate. Not for organic SEO roadmap alone; use seo-strategy.
seo-strategy
When the user wants to plan SEO strategy, prioritize SEO work, or understand the SEO workflow. Also use when the user mentions "SEO strategy," "SEO plan," "SEO roadmap," "SEO priority," "SEO audit," "SEO workflow," "where to start SEO," "SEO approach," "organic growth strategy," "why SEO," "SEO value," or "search strategy." For technical/crawl audit execution, use seo-audit. For keyword research, use keyword-research. For AI search visibility, use generative-engine-optimization.
seo-audit
When the user wants to run an SEO audit, technical SEO audit, or site health check. Also use when the user mentions "SEO audit," "technical audit," "site audit," "crawl audit," "indexing audit," "SEO health," or "fix SEO issues." For prioritization and organic strategy, use seo-strategy. For GSC data analysis, use google-search-console.
retention-strategy
When the user wants to reduce churn, improve customer retention, or plan lifecycle marketing. Also use when the user mentions "retention," "churn," "customer lifecycle," "churn prevention," "at-risk customers," or "loyalty program." For lifecycle, use growth-funnel.
research-sources
When the user wants to find information sources for content ideation, competitor monitoring, or industry tracking. Also use when the user mentions "research sources," "information sources," "content ideation," "industry monitoring," "competitor monitoring," "market intelligence," "content research," or "topic research." For keywords, use keyword-research.
product-launch
When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM motion and positioning, use gtm-strategy. For cold start and first users, use cold-start-strategy. For Product Hunt day-of, use product-hunt-launch.
pmf-strategy
When the user wants to validate product-market fit, measure PMF, or plan before scaling. Also use when the user mentions "PMF," "product-market fit," "product market fit," "Sean Ellis test," "very disappointed," "vitamin vs painkiller," "PMF validation," "premature scaling," or "validate before scale." For GTM after validation, use gtm-strategy.
indie-hacker-strategy
When the user wants indie hacker or bootstrapping founder strategy—growth, channels, Build in Public, or solo founder tactics. Also use when the user mentions "indie hacker," "indie developer," "bootstrapping," "bootstrapped founder," "solo founder," "Build in Public," "scratch your own itch," "Micro-SaaS," "first 100 users," or "solo company." For cold start, use cold-start-strategy.
gtm-strategy
When the user wants to plan go-to-market strategy, GTM framework, or market entry. Also use when the user mentions "GTM," "go-to-market," "market entry," "new market," "repositioning," "PLG," "sales-led," "product-led," "marketing-led," "ICP," "buyer persona," "GTM motion," or "market expansion." For launch checklist, use product-launch.
growth-funnel
When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Also use when the user mentions "growth funnel," "AARRR," "pirate metrics," "acquisition activation retention," "customer lifecycle metrics," or "growth framework." For retention tactics, use retention-strategy.
conversion-optimization
When the user wants to improve conversion rates, run A/B tests, optimize funnels, or reduce friction. Also use when the user mentions "CRO," "conversion rate optimization," "A/B test," "split test," "funnel optimization," "checkout optimization," "form optimization," or "conversion funnel." For pricing psychology, use pricing-strategy.